Showing posts with label SMØR. Show all posts
Showing posts with label SMØR. Show all posts

Wednesday, August 3, 2022

Openings: SMØR Bakery on 12th Street

A regular EVG contributor informs us that SMØR Bakery (first mentioned here) opened this past week at 437 E. 12th St. between Avenue A and First Avenue. 

The Nordic-inspired shop is baking breads and pastries (i.e., sourdough, croissants, danishes, donuts) and serving coffees and sandwiches (try the Salmon & Co., with smoked salmon, dill plus scallion cream cheese, red onion, tomato and capers). 

As well as seating for 15, a mini-general store offers housemade provisions (granolas, pickled and curried herrings, chicken salad) as well as local and imported specialty items, like smoked salmon, charcuterie and prepared foods.
The shop is run by the same co-owners, Sebastian Perez and Sebastian Bangsgaard, as the SMØR cafe a few doors east. The partners, who grew up in Denmark, met while working in a Scandinavian restaurant in Tribeca before opening SMØR in 2019. 

“We were always planning to open a bakery to complement our restaurant, but the pandemic put a delay on our initial plans,” Perez said in an announcement about the debut. “We have always been inspired by the bakery scene in Copenhagen, and to say we’re excited to finally open our doors is an understatement.” 

He added that Baker Rowan Gill has been R&D-ing the recipes for months, putting their spin on signature items.
Hours are Wednesday-Sunday from 8 a.m. until sold out. For more information, visit the bakery’s website or Instagram account.

Monday, May 23, 2022

SMØR is opening a bakery (with bread!) on 12th Street

We've heard rumors that SMØR, the Nordic cafe at 441 E. 12th St., was opening a second outpost on the block between Avenue A and First Avenue. 

This past Friday, the SMØR team announced the new concept via Instagram: Please welcome SMØR Bakery to the block.
We can’t wait to bring you fresh sourdough loaves & rye bread, warm pastries, coffee, sandwiches & much more! 
We’ll also have a mini general store where you can buy anything from pickled herring & smoked salmon to rye chips, grab & go dips, sauces, various imported goods & more!
They are aiming for a summer debut. You can follow the bakery's Instagram account for updates.

SMØR debuted in February 2019...
... the bakery will be two storefronts to the west...

Saturday, November 6, 2021

SMØR reopens today after a brief renovation

SMØR, the Nordic cafe on 12th Street, is back in action today following a temporary closure for some floor work, per the door signage... 
The cafe is open Wednesday-Sunday from 10 a.m. to 9 p.m. here just west of Avenue A.

And look for some news in the days/weeks ahead about an expanded space on the block for SMØR. You can follow their Instagram account for updates.

Thanks to Steven for the photos. H/T Lola Sáenz

Wednesday, April 22, 2020

SMØR returns to service today

[Sebastian Perez, left, and Sebastian Bangsgaard]

SMØR, the Noridc cafe on 12th Street, is returning to service today. Owners Sebastian Perez and Sebastian Bangsgaard are debuting a temporary all-day menu available through delivery, pick up and curbside ordering to ensure safety guidelines.

They'll be open from 10 a.m. to 6 p.m. here at 441 E. 12th St. just west of Avenue A.

SMØR closed on March 15 at the start of the ban on dining at NYC restaurants and cafes.

Thanks to Lola Sáenz for the photo!

Wednesday, March 4, 2020

SMØR now open for dinner on 12th Street

[Photos by Steven]

After serving "reinvented Nordic classics" for breakfast and lunch these past 12-plus months, SMØR is launching a dinner service this evening.

Owners Sebastian Perez and Sebastian Bangsgaard also have a new beer-wine license to accompany their menu here at this warm, low-key spot on 12th Street.

[From the left: Perez and Bangsgaard]

The two have been previewing new dinner items via Instagram this past week. For example...

For now, their hours are:
Tuesday, Wednesday, Sunday: 10 a.m. to 10 p.m.
Thursday, Friday, Saturday: 10 a.m. to midnight

You can find SMØR at 441 E. 12th St. just west of Avenue A.

Friday, February 15, 2019

SMØR now serving Nordic fare on 12th Street

SMØR debuted this past week at 441 E. 12th St. just west of Avenue A. The cafe, "serving up reinvented Nordic classics," is open daily from 8 a.m. to 6 p.m. (they open at 11 a.m. Saturday and Sunday).

[Via the SMØR website]

Their menu includes open-face rye sandwiches (smørrebrød!) with options including smoked salmon, pickled herring, roast beef and chicken salad... they have several breakfast items as well as coffee and tea. Find the full menu here.

SMØR is in one of the recently renovated storefronts off of Avenue A that includes a nail salon-spa...