Wednesday, August 3, 2022

Openings: SMØR Bakery on 12th Street

A regular EVG contributor informs us that SMØR Bakery (first mentioned here) opened this past week at 437 E. 12th St. between Avenue A and First Avenue. 

The Nordic-inspired shop is baking breads and pastries (i.e., sourdough, croissants, danishes, donuts) and serving coffees and sandwiches (try the Salmon & Co., with smoked salmon, dill plus scallion cream cheese, red onion, tomato and capers). 

As well as seating for 15, a mini-general store offers housemade provisions (granolas, pickled and curried herrings, chicken salad) as well as local and imported specialty items, like smoked salmon, charcuterie and prepared foods.
The shop is run by the same co-owners, Sebastian Perez and Sebastian Bangsgaard, as the SMØR cafe a few doors east. The partners, who grew up in Denmark, met while working in a Scandinavian restaurant in Tribeca before opening SMØR in 2019. 

“We were always planning to open a bakery to complement our restaurant, but the pandemic put a delay on our initial plans,” Perez said in an announcement about the debut. “We have always been inspired by the bakery scene in Copenhagen, and to say we’re excited to finally open our doors is an understatement.” 

He added that Baker Rowan Gill has been R&D-ing the recipes for months, putting their spin on signature items.
Hours are Wednesday-Sunday from 8 a.m. until sold out. For more information, visit the bakery’s website or Instagram account.

18 comments:

Anonymous said...

Sounds great - welcome!

noble neolani said...

Thrilled by this,

Anonymous said...

I fear for my carb intake. East Village has so many great bakeries.

Anonymous said...

Sounds delicious

Anonymous said...

How is 'SMØR' pronounced?

seedyfilmz said...

What was here before?

Anonymous said...

The number of great bakeries in the East Village is terrific.

Anonymous said...

At one point (80s?) it was a cool clothes shop, Lord of the Fleas. A tenant had her carpentry shop/living space there for a good while.

Anonymous said...

The cinnamon rolls are not to be missed, and the rye bread is outstanding!

Anonymous said...

And the past 10 or so years a landscape architect firm, Preservation Green.

Anonymous said...

Anyone had the rye bread? Is it real, dense/heavy Danish rye, or a dumbed down version for Americans?

Lola Sáenz said...

I Love those guys! Need to get there earlier

DrGecko said...

SMØR is pronounced like every other word in Danish, which is:

- Not like it's spelled

- Something mumbled followed by the sound of a baby gagging

Source: Ask any Swede or Norwegian. You can ask a Dane, too, but you won't be able to understand their answer.

Fun fact: Danes can't even understand themselves. https://www.youtube.com/watch?v=s-mOy8VUEBk


Jen said...

It's kinda like "smurrr" but raise your cheekbones first.

MrNiceGuy said...

I'm so happy to see this place expanding, I'll grab a cinnamon roll this weekend.

@DrGecko, that video is hilarious (as is your post), thanks for sharing!

Anonymous said...

I went there yesterday.
Bought there special danish RYE.
Very special-I’m a a baker.
Nicest people!!
Thank you for coming to our special neighborhood🥢

Anonymous said...

We loved it🥊I’m a baker #1 brot

Anonymous said...

@7:10 it's the very heavy Danish variety. It's really good!