Target sets July 21 opening date on 14th Street and Avenue A

Target has gotten specific with its "July 2018" opening date. The small-format store on 14th Street and Avenue A will debut on July 21, the company announced yesterday. (H/T Curbed!)

As reported last summer, this Target will take up two levels, selling men’s and women’s apparel and accessories, food (with grab-and-go sandwiches, salads, beverages), health and beauty items, and electronics.

The Target is the retail centerpiece (for now!) at EVGB ("East Village's Greatest Building!!!"), the nickname that Extell Development bestowed upon this retail-residential complex

Officials also said that the EV Target will employ 110 people.

Meanwhile, Target also announced that they're opening a similar small-format store — not too far away — on Second Avenue and 29th Street in Kips Bay Court next year...



By 2019, Target will reportedly have eight outposts in Manhattan.

Previously on EV Grieve:
Target is hiring on 14th Street and Avenue A

Time to rent at EVGB, where studios ('lofts') start at $3,695

Target offers details about its flexible-format store opening summer 2018 on 14th and A

Breaking (pretty much!): Target is coming to 14th Street and Avenue A (55 comments)

More on Target, and a look at its incoming home on 14th Street and Avenue A

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

New 7-floor buildings for East 14th Street include 150 residential units

The disappearing storefronts of East 14th Street

Target is hiring on 14th Street and Avenue A

Over at 14th Street and Avenue A, Target is now hiring for its new small-format store set to open later this summer here in EVGB (East Village's Greatest Building, duh)...



The wall has all the hiring details...

Time to rent at EVGB, where studios ('lofts') start at $3,695

Extell Development's EVGB — the "East Village's Greatest Building" — is now renting at 510 E. 14th St. and Avenue A.

The listings went live on Monday, as Curbed first noted.

In total, there are 110 market-rate rentals here. And "market rate" is apparently $3,695 for a large studio (called "lofts" at the EVGB website). The largest units, with three bedrooms, are asking $12,425.

Here's the description of a two-bedroom unit ($7,455) via Streeteasy:

Make yourself at home in this north facing split two bedroom, two bathroom residence. 412 features generous living space, multiple walk-in closets, and an in-unit Bosch washer/dryer. for entertaining and relaxing. The huge open kitchen is outfitted with Miele and Bosch appliances, Cosentino Silestone Quartz countertops and backsplash, and unique wood and glass cabinets with gunmetal pulls. The four-fixture master bathroom includes a walk-in shower with blackened steel and fluted glass door and double vanity. Both bathrooms feature Porcelanosa tile and Kohler and Wetstyle fixtures. This apartment is finished with hardwood white oak flooring.

Each unit also includes an Alexa home interface for easy Alexa-ing. ("Alexa, how much is $12,425 divided by eight?")

Here's a view of the back of the building, showing the various balconies and the garden units...



Building amenities include an indoor saltwater pool, a bi-level fitness center, a children’s playroom, and a 19,000-square-foot roof deck with bocce, a putting green, a yoga lawn, a wet bar, fire pits and more things to perhaps inspire 13th Street residents who live behind here to call 311.



As you can see, the EVGB site is working hard to appeal to would-be renters... (The "Mmm ... carbs" cartoon cupcake, like)...



EVGB has an Instragram account too... the first one is a puzzler: "East Village will have you Going Back for more again, and again, and again...donuts are just the beginning of what the vibrant neighborhood has to offer."

Anyway!

East Village will have you Going Back for more again, and again, and again...donuts are just the beginning of what the vibrant neighborhood has to offer. #evgb #rentevgb #eastvillage #luxuryrentals #nycrealestate #nyre #realestate #donuts #dessert #eeeeeats #treatyoself #dessert #newyorkcity #newyorker #newyork #vsco

A post shared by EVGB (@rentevgb) on Mar 6, 2018 at 3:16pm PST

All this talk about "East Village's Greatest Building” makes us want to break it down.... #evgb #rentevgb #eastvillage #luxuryrentals #nycrealestate #nyre #realestate #popart #dancing #hipster #vsco #art #artistsoninstagram #colors #milliondollarlisting #eastvillagenyc #newyorknewyork #newyork_ig #newyork #newyorkcity

A post shared by EVGB (@rentevgb) on Mar 1, 2018 at 5:03pm PST

Forecast says - sunny days ahead on the 17,000-square-foot sky deck. Rent EVGB now; your summer-self will thank you later. 🌞🌞🌞 #evgb #rentevgb #eastvillage #luxuryrentals #nycrealestate #nyre #realestate #skydeck #rooftop #grilling #sun #views #nycviews #vsco #popart #newyork_ig #luxurylisting #milliondollarlisting #newyork #newyorker #newyorkstyle #colors #classy #sunnydays

A post shared by EVGB (@rentevgb) on Feb 28, 2018 at 2:36pm PST

Move ins at EVGB start in April.

And as previously reported, part of the retail space in this building will house the small-format Target store. Which someone already tagged.


[Photo from Tuesday]

Extell's other new building on the block toward Avenue B is currently accepting applications for middle-income units.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

The for-real Target signage has arrived at EVGB

A tipster shared the above photo from Friday at 500 E. 14th St. at Avenue A ... the wraparound Target signage has arrived on the corner space (Previously just a small sign marked the location for construction workers.)

Now, though!





As reported last summer, the small-format Target will cover two levels here, selling men’s and women’s apparel and accessories, food (with grab-and-go sandwiches, salads, beverages), health and beauty and electronics. Etc.

The East Village Target has an expected July opening date.

Oh, and about EVGB. That's short for "East Village's Greatest Building," the nickname that Extell Development bestowed upon this retail-residential complex.

Here then is EVGB on 14th Street

Extell's two new 7-story buildings on 14th Street between Avenue A and Avenue B have a name — EVGB.

That's short for "East Village's Greatest Building."

The EVGB branding, with a random "go big" tossed in, arrived on the two retail-residential developments — 500 E. 14th St. and 524 E. 14th St. — back on Monday, as these photos via an EVG (not EVGB!) reader show.

To date, only the corner space at No. 500 at Avenue A has been taken — that will be the small-format Target store.



Newmark Knight Frank has the retail listings... there's one 14,509 square-foot space adjacent to the incoming Target for rent. (Negotiable rate!) At No. 524 a few doors to the east, there are two retail spaces encompassing 14,331 square feet.


[Image via Extell]

EVGB's residential amenities include a fitness center, children’s play room, an indoor pool and steam room. The rentals have yet to hit the market. Soon though! The application process is underway for 50 middle-income units at No. 524.

Extell's EVGBs replaced a nearly block-long row of single-level structures that didn't have an acronym, businesses including Bargain Bazaar/Express, Petland, Rite Aid and the Blarney Cove.



Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

1st sign of Target on 14th Street

An EVG reader said yesterday that a sign for the incoming Target had arrived on the southwest corner of 14th Street and Avenue A.

I guess I was expecting something like this...



But it's more like this for now... just a sign for workers...



Right there...



In any event, as noted before, the Target small-format store will cover two levels here. Per the Target newsroom:

Merchandise includes men’s and women’s apparel and accessories, home, food (with grab-and-go selection spanning sandwiches, salads, beverages and more), health and beauty and electronics assortment.
Services offered: Target Mobile and Order Pickup.

The East Village Target has an expected July opening date.

Thanks to Steven for the photos!

You can now press your face against the windows of the incoming Target store on 14th and A

If you should want to. The sidewalk bridge, barriers, fencing, etc., have recently been removed here on 14th Street at Avenue A at Extell's new retail-residential development ...



The retail, of course, is the small-format Target store with an expected July 2018 opening date.



Previously

On Target for a summer 2018 opening on 14th Street and Avenue A

Last week, workers removed the sidewalk bridge and scaffolding at 500 E. 14th St. at Avenue A... providing a good look at the storefront that will house the Target small-format store...



According to the Target news room, the store in the base of Extell's 7-floor residential complex will open next summer. A few details via Target:

Approx. 27,000 sq. ft. over two levels.
Merchandise includes men’s and women’s apparel and accessories, home, food (with grab-and-go selection spanning sandwiches, salads, beverages and more), health and beauty and electronics assortment.
Services offered: Target Mobile and Order Pickup.

The 'commanding retail presence' of Extell's new 14th Street development

Here's how Extell's two, seven-story residential buildings going in on 14th Street from Avenue A to Avenue B look these days...



There's an updated retail listing now at RKF for the buildings noting "a commanding retail presence" here.


[RKF]

For starters, you probably know that Target is leasing 27,306 square feet in No. 500's corner space for a small-format store expected to open in the summer of 2018.

The other retail slot here features 14,500 square feet plus 1,500 square feet for a loading dock, which is on 13th Street. The price is not listed. The listing also says "Logical divisions considered" and "Space can be vented for cooking."

At No. 524, the retail space is 9,700 square feet with another 4,500 in the lower level.


[RKF]

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Report: Target takes aim at Essex Crossing with a small-format store

[Rendering of 500 E. 14th St. via RKF]

As you may recall, Target is leasing 27,306 square feet in Extell's new development at 14th Street and Avenue A for a small-format store expected to open in the summer of 2018.

That store will have some competition with itself. The Wall Street Journal is reporting that Target will also lease space in the second floor of the tower under construction at 145 Clinton St. in the Essex Crossing complex. This space will also house a Trader Joe’s.

Some details via the Journal:

Essex Crossing, which extends roughly between Stanton and Grand streets to the north and south and Essex and Clinton streets to the west and east, will have 1,061 rental and condominium apartments and include a movie theater, a bowling alley, a three-block-long marketplace and a medical facility.

A majority of the retailers that have signed for space at Essex Crossing are expected to open in 2018, offering services in an area that has been underserved, said Andrew Katz, a principal of Prusik.

Target “sees tremendous potential” in New York City, where there is a dense population and plenty of tourists, making the area one of the company’s priority markets, the spokeswoman said.

Target is using the stores to support its online shoppers, offering them the ability to order online and pick up purchases in the store within an hour. The company plans in June to test same-day delivery service from its Tribeca location, offering store shoppers the option of having their purchases delivered within a certain time frame to locations in Manhattan and parts of Brooklyn and Queens, for a fee.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Extell's 14th Street developments are all grown up now

Let's check in on Extell's two, seven-story residential buildings going in on 14th Street from Avenue A to Avenue B... starting with a look on Avenue A toward the southeast corner...



... and from the entryway to Stuy Town...





...and looking at the end of No. 500 toward Avenue A...



... and two shots of No. 524, the smaller of the two buildings...





...and a view from the 13th Street side...



Together, the buildings will yield 150 residential units (of those, 32 will reportedly be below-market rate). The buildings will include outdoor space for tenants, such as: "gardens, ornamental grasses, a full bocce court, pergola covered dining with an open air grill kitchen, and framed hedge walls," per marketing materials.

There will also be 56,610-square feet of retail space. As previously reported, Target is leasing 27,306 square feet in No. 500's corner space for a small-format store expected to open in the summer of 2018.


[Fast-forward to the summer of 2018]

There's still a persistent rumor that a Trader Joe's will take the remaining retail space at No. 500.

The excavating started on the property in June 2015.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street


[2011]

Target's plan to be your one-stop shop on 14th Street and Avenue A (and Tribeca)

[Photo on Avenue A from last week]

The so-called flexible-format Target store opened yesterday in Tribeca.

I mention this because this is the model for the specialty Target that is set to open on 14th Street and Avenue A in, oh, 2018... the store will anchor Extell's 7-story retail-residential complex...


[Photo from yesterday]

Follow the arrow to the Target...



Here's more on Target's new concept via an article yesterday in USA Today:

The new smaller-format stores are a way of reaching customers who might otherwise have trouble becoming Target stalwarts. Of the 15 new stores Target is opening this year, 14 will be the smaller, more curated models.

The Tribeca store features several hallmarks of Target’s overall strategy to become a one-stop shop for customers, including a section where shoppers can buy fresh, organic groceries, and an emphasis on merchandise categories such as wellness and fashion.

But each of the smaller stores also is designed to cater to the tastes and needs of the specific neighborhood where it is located. The walls of the Tribeca store are decorated with a graffiti-like mural that was drawn with a felt-tip marker.

In a dense section of Manhattan where people rely on the subway and taxis to get around, there is no automotive section, unlike many of Target’s larger suburban locations. (Lack of parking, in fact, is one of the store's bigger challenges.) And in a neighborhood full of professionals and young couples with babies, there are plenty of baby strollers, and smaller furniture that would better fit into tiny apartments.

As previously reported, Target is leasing 27,306 square feet at Extell Development's development. According to a report at the Commercial Observer back in August:

The lease — for 9,500 square feet at grade and 17,806 square feet below ground — is for 30 years, at which time Target could extend it for another 10 years, according to the source and the memorandum of lease. ... The asking rent was $2.5 million per year...

Previously on EV Grieve:
Breaking (pretty much!): Target is coming to 14th Street and Avenue A (54 comments)

Checking in on 500 and 524 E. 14th St., where work looks to be past the halfway mark

Workers look to be up to the fourth floor now at the incoming 7-story 500 E. 14th St., the retail-residential complex that will include the small-format Target...





And on the other side of holdout 520 E. 14th St. ... here's 524 E. 14th St. ...





And the view of No. 500 from 13th Street...



This is to serve as the building's loading dock. To minimize traffic on the side street, CB3 OK'd two, 75-foot loading zones for 224 Avenue A and 512 E. 14th St. Each zone will take away four parking spots. However, per the May CB3 meeting minutes, this is a better alternative that "will allow Extell to use commercial zones and not a residential block."

Combined, both buildings will have 150 residences. (Of those, 32 will reportedly be below-market rate.)

The retail listing at RKF for No. 500 says that tenant possession of the space is the fourth quarter of 2017.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Breaking (pretty much!): Target is coming to 14th Street and Avenue A (40 comments)