Sally Beauty is now open on 14th Street

Sally Beauty opened its doors Saturday at 524 E. 14th St. between Avenue A and Avenue B.

EVG reader Michael Paul shared a few photos ...









As previously noted, this is in one of the retail spaces of the Extell-developed residential complex EVGB.

Per the brand's website: "Sally Beauty is the world's largest retailer of salon-quality hair color, hair care, nails, salon, and beauty supplies."

The global chain started with a shop in New Orleans in 1964.

Sally Beauty will join next-door neighbor Bright Horizons, the nationwide child-care provider.

Sally Beauty coming to 14th Street

Signage is up for Sally Beauty, the new retail tenant coming to 524 E. 14th St. between Avenue A and Avenue B...



This is in one of the retail spaces of the Extell-developed residential complex called EVGB (the East! Village's! Greatest! Building!).

Per the brand's website: "Sally Beauty is the world's largest retailer of salon-quality hair color, hair care, nails, salon, and beauty supplies."

The global chain started with a single shop in New Orleans in 1964.

Sally Beauty will join next-door neighbor Bright Horizons, the nationwide child-care provider.

There's still one more storefront for lease at No. 524. There's also retail space in the other part of this development at 500 E. 14th St., adjacent to where Target opened in EVGB's corner spot at Avenue A in the summer of 2018...



H/T Upper West Sider!

Updated:

EVG reader Brian Carroll shared this photo... showing activity inside the storefront...

Bright Horizons bringing child care to EVGB

Construction continues at 524 E. 14th St. in the retail spaces at EVGB, the newish residential complex between Avenue A and Avenue B.

Posted permits note that the work is for a day care center ...



Updated: Paperwork shows that this will be another outpost of Bright Horizons, one of the country's largest child-care providers. (H/T Upper West Sider!)

This is the first retail tenant for this address...



The day care center joins Target, which opened in EVGB's corner spot at Avenue A last summer.

According to listings at Newmark Knight Frank, these storefronts are part of what's being billed as "the East Village's most dynamic block."



There's another storefront for lease next to the day care center at No. 524. There's also the space directly adjacent to the Target in the building at No. 500.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Up to 4 more retail spaces available to join Target on 14th Street

Up to 4 more retail spaces available to join Target on 14th Street

In case you missed the hoopla, Target opened last Wednesday on 14th Street and Avenue A. (Recaps of what transpired on Saturday with the store's homage to the neighborhood's past can be found at the following outlets, among others: Racked ... Noisey ... Pitchfork ... The New York Times ... Jezebel ... Vice ... Forbes ... The Architect's Newspaper ... Minneapolis/St. Paul Business Journal ...)

So that takes care of just one of the retail spaces in the new EVGB residential complex at 500 and 524 E. 14th St. between Avenue A and Avenue B.

There are potentially two more storefronts for rent adjacent to Target...



...and two more at No. 524 toward Avenue B...


[Confusing, because this photo is looking to the west]

Newmark Knight Frank has the listings... the storefronts are part of what's being billed as "the East Village's most dynamic block" ...







Perhaps in the future we will see a CVS No Rio (that is @danieltbrennan's joke!) or a Sam's Club 57.

Also, on the north side of Avenue A, we're still waiting to learn what's coming to the retail space in the former Peter Stuyvesant Post Office... Trader Joe's still? Doesn't seem like the best time for any business to open with the ongoing L-train entrance work ...



Anyway, in case you needed a reminder of Target's arrival... along Avenue A...





... or Sixth Street and First Avenue...



... or 10th Street between Avenue A and Avenue B...



... or The Weather Channel app...

Here then is EVGB on 14th Street

Extell's two new 7-story buildings on 14th Street between Avenue A and Avenue B have a name — EVGB.

That's short for "East Village's Greatest Building."

The EVGB branding, with a random "go big" tossed in, arrived on the two retail-residential developments — 500 E. 14th St. and 524 E. 14th St. — back on Monday, as these photos via an EVG (not EVGB!) reader show.

To date, only the corner space at No. 500 at Avenue A has been taken — that will be the small-format Target store.



Newmark Knight Frank has the retail listings... there's one 14,509 square-foot space adjacent to the incoming Target for rent. (Negotiable rate!) At No. 524 a few doors to the east, there are two retail spaces encompassing 14,331 square feet.


[Image via Extell]

EVGB's residential amenities include a fitness center, children’s play room, an indoor pool and steam room. The rentals have yet to hit the market. Soon though! The application process is underway for 50 middle-income units at No. 524.

Extell's EVGBs replaced a nearly block-long row of single-level structures that didn't have an acronym, businesses including Bargain Bazaar/Express, Petland, Rite Aid and the Blarney Cove.



Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

[Rendering of 524 E. 14th St. looking to the west via Extell]

Extell Development announced yesterday that the application process for 50 middle-income units at 524 E. 14th St. is now underway. (H/T 6sqft!)

This is the smaller of the two retail-residential buildings that Extell constructed between Avenue A and Avenue B. No. 500 at the corner of Avenue A is the larger of the two developments, and will be home to the small-format Target store.

As for the housing at No. 524, Curbed breaks it down here:

There are a total of 50 affordable apartments up for grabs at the rental with apartments being offered in studio through two-bedroom variants. Rents start at $1,114 for a studio, which is definitely a bit on the pricier side for affordable units, but this is the East Village after all. Rents on one-bedrooms start at $1,196, and two-bedrooms start at $2,733, from the information we have so far.

The affordable rentals are being offered in two groups: people making 70 percent of the area median income and 130 percent of the area median income, which translates to anywhere between $40,080 to $124,020 depending on various family sizes.

For an additional fee, residents will also have access to amenities like a fitness center, a children’s play room, an indoor pool, a residents lounge, and a steam room.

Speaking of the pool! Here it is (complete with apparitions) ...


[Rendering by McGinley Design]

Nice, but it's no Blarney Cove Cove.

Anyway, qualifying residents can apply for the middle-income units until April 11, 2018. You can find the application and other details here (PDF).



To date, Extell hasn't released any leasing information for the other residential units.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Lucky 7s: Extell's 7-story developments look to be topping out on 14th Street

Construction appears to be 7 stories above street level on the 7-story, mixed-used building under development at 500 E. 14th St. at Avenue A...





...and ditto for its sister building to the east at No. 524...



Extell is developing the two, seven-story buildings that together will offer 150 residential units (of those, 32 will reportedly be below-market rate) as well as 56,610-square feet of retail space.

As previously reported, Target is leasing 27,306 square feet in No. 500's corner space for a small-format store expected to open in the summer of 2018.


[Fast-forward to the summer of 2018, maybe!]

The excavating started on the property in June 2015.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

Checking in on 500 and 524 E. 14th St., where work looks to be past the halfway mark

Workers look to be up to the fourth floor now at the incoming 7-story 500 E. 14th St., the retail-residential complex that will include the small-format Target...





And on the other side of holdout 520 E. 14th St. ... here's 524 E. 14th St. ...





And the view of No. 500 from 13th Street...



This is to serve as the building's loading dock. To minimize traffic on the side street, CB3 OK'd two, 75-foot loading zones for 224 Avenue A and 512 E. 14th St. Each zone will take away four parking spots. However, per the May CB3 meeting minutes, this is a better alternative that "will allow Extell to use commercial zones and not a residential block."

Combined, both buildings will have 150 residences. (Of those, 32 will reportedly be below-market rate.)

The retail listing at RKF for No. 500 says that tenant possession of the space is the fourth quarter of 2017.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Breaking (pretty much!): Target is coming to 14th Street and Avenue A (40 comments)

Target's rent is $2.5 million a year; plus new renderings for 500 E. 14th St.

[Conceptual rendering via RKF]

As you probably know, Target will be opening one of its CityTarget outposts at 14th Street and Avenue A — some day. (There's just one floor visible at the moment.)

The marketing copy via broker RKF says the retail space at 500 E. 14th St. totals 42,367 square feet, including 24,735 square feet on the street level with 17,632 square feet down below. It was believed that Target was taking all this space.

However, according to a report at the Commercial Observer, Target is leasing 27,306 square feet at Extell Development's development.

The lease — for 9,500 square feet at grade and 17,806 square feet below ground — is for 30 years, at which time Target could extend it for another 10 years, according to the source and the memorandum of lease. ... The asking rent was $2.5 million per year, the source told CO.

$2.5 million per year? Why that's only a little more $208,000 a month.

And based on this square footage, it appears that Extell will still have half the retail space at No. 500 to offer a retail tenant. A Trader Joe's perhaps? The two new Trader Joe's in Brooklyn are both 18,000 square feet, per The Real Deal. The new one on the Upper West Side will take 20,000 square feet of space. (I'm not advocating for a Trader Joe's: Extell floated that name earlier this year.)

The CityTarget opening in Tribeca is a reported 45,000 square feet. (And for more size perspective: The Kmart on Astor Place is 140,000 square feet.)

Meanwhile!

The image via RKF above is the conceptual rendering for the Extell project that has been in circulation the past two years.

A projects listing at the website of Leeding Builders Group (LBG), a New York-based construction manager specializing in commercial, residential and hospitality projects, features some different renderings. (There are two addresses — 500 E. 14th St. and 524 E. 14th St. Neither of these renderings are ID'd by address.)





Here's what the website says about this development:

The project’s design consists of three 7-story residential buildings that will complement the surrounding neighborhood. Combined, this new development will house 150 high end rental apartments ranging from studios to three bedrooms. The buildings will also include individual residential lobbies, large retail space, and indoor / outdoor amenity spaces.

Some of the indoor amenities include a pool, fitness center, bike storage facilities, resident’s lounge, and children’s playroom. An important aspect of the outdoor amenity area is the incorporation of green spaces. The second floor apartments in the main tenant area each include a private terrace that runs through the courtyard interior of the buildings. The rooftop of all three towers will be a green roof with mixed private and public spaces. Some features of the public space will include outdoor gardens, ornamental grasses, a full bocce court, pergola covered dining with an open air grill kitchen, and framed hedge walls. LBG Construction Management services included Estimating and Budgeting, Constructability Review, Scheduling Services, Logistical Planning, and Coordination with the design team.

Full bocce court!

Previously on EV Grieve:
Breaking (pretty much!): Target is coming to 14th Street and Avenue A (54 comments)

More on Target, and a look at its incoming home on 14th Street and Avenue A

In case you missed this news from late Friday afternoon, Target has reportedly signed a lease for the retail space at 500 E. 14th St., Extell's new development between Avenue A and Avenue B. (The Real Deal had the scoop.)

First, a look at how the development is developing... Extell is putting up two 7-floor retail-residential buildings ... 500 E. 14th St. at Avenue A will have 106 residential units … while, further to the east, 524 E. 14th St. will house 44 residential units. (It's still unclear whether these will be rentals or condos.)







As previously noted, construction has been slow going here. The excavating started in June 2015.

Meanwhile, not sure what all this is about... the pipe has been attached to 220 Avenue A for several months... now there's also a protective rooftop shed ...







As for Target, this will be a small-format store, like the one opening in Tribeca. The marketing copy at RKF says the retail space at No. 500 totals 42,367 square feet, including 24,735 square feet on the street level with 17,632 square feet down below. The corner space has some 250 feet of frontage on East 14th Street and another 52 feet on Avenue A.

The Tribeca location is 45,000 square feet — a third of the size of a regular Target, according to Fortune.


[255 Greenwich St. rendering via Target/Fortune]

Here's more about what we can expect from the small-format stores, via Fortune...

Much like the stores it has opened near Fenway Park in Boston and downtown San Francisco, the Manhattan location will have an assortment of products aimed at catering to local needs. For instance, at the Fenway store, Target offers locally brewed Samuel Adams beer. While Target is still refining its plans, the TriBeCa store will proportionally offer more grab-and-go food options for harried office workers, more organic foods for those finicky TriBeCans, and a lot of apparel. Target will adjust its home goods selection to fit smaller New York City homes.

Seeking to capitalize on what is a major hassle for the many New Yorkers whose buildings don’t have doormen to receive packages, the TriBeCa Target will be equipped for in-store pick-up of orders placed on target.com, allowing it to offer customers the same assortment they’d get in a big-box location (except for grocery items).

This Target, rather development at No. 500, replaced a row of single-level buildings that housed, starting at Avenue A: Stuyvesant Grocery, Pete's-A-Place, a hair salon and Jackson Hewitt Tax Service (before they were destroyed by fire on May 12, 2010), Rainbow, the Blarney Cove, a jewelry shop, a laundromat (which relocated closer to Avenue B) and Rite Aid.



It was also reported last week that Extell received a $140 million construction loan for the development.

And there is no timeline on when all this will be complete. The retail listing for No. 500 states possession will be available "Fourth Quarter 2016." As you can see on the progress to date, that isn't a realistic timeline any longer.

Updated 9:45 a.m.

For some perspective on the size of this incoming Target with the Kmart on Astor Place... let's go to this article from The New York Times, dated Oct. 1, 1996:

In a major push, Kmart is opening two huge new stores, one on 34th Street adjoining Pennsylvania Station, which opens tomorrow, the other on Broadway between Eighth and Ninth Streets, which will open next month. The company, swallowing the high operating costs, is going for volume. Each store will be expected to contribute more than $50 million in sales.

A kind of cultural exchange has begun as well.

"People don't realize how normal New Yorkers are," said Myles Johns, who was appointed general manager of the 34th Street store two months ago. "They're just like everybody else."

The new stores, each with more than 140,000 square feet, are not flagships in the usual sense -- Kmart has larger stores elsewhere in its 2,144-store chain -- nor are they even the first in New York City. Kmart opened stores in Queens and the Bronx in the early 90's, not to mention in the 60's on Staten Island.

Previously on EV Grieve:
East 14th Street exodus continues

Conspiracies: What next for 14th Street and Avenue A?

Those ongoing rumors about the future of East 14th Street between Avenue A and B

Petland is moving away from East 14th Street, fueling more new development rumors

The disappearing storefronts of East 14th Street

[Updated with correction] 8-lot parcel of East 14th Street primed for new development

New 7-floor buildings for East 14th Street include 150 residential units

Breaking (pretty much!): Target is coming to 14th Street and Avenue A (40 comments)