Wednesday, July 18, 2018

Target opens ahead of schedule on 14th Street and Avenue A



Oh! Target had targeted (haha) July 21 for their Grand Opening on 14th Street and Avenue A ... in the corner space of Extell Development's EVGB — the "East Village's Greatest Building."

But! They actually opened their doors to their small-format store this morning.

EVG reader Greg Masters noticed this ... and was one of the first customers in the space.

Insta-reaction:

It’s a nice, clean two-level store with escalators and friendly employees. Well stocked with a bit of everything – stationery, hardware, clothes, household goods, towels and sheets, beauty supplies, paper products, appliances, including a 32” Sanyo smart TV for $169, food.

Beer section was a bit of a disappointment: just Bud, Yuengling, Corona, Pabst, no microbrews (tip: for a tastier selection, see Martin Johnson at Westside Market on 3rd Avenue between 11th Street 12th Street). Easy self-checkout or cashiers await.

And photos of what's in stock...









... and the food area (which is in the back on the main level)...















... and here's the East Village Mural at check-out...





Previously on EV Grieve:
Target is hiring on 14th Street and Avenue A

Time to rent at EVGB, where studios ('lofts') start at $3,695

Target offers details about its flexible-format store opening summer 2018 on 14th and A

Breaking (pretty much!): Target is coming to 14th Street and Avenue A (55 comments)

More on Target, and a look at its incoming home on 14th Street and Avenue A

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

New 7-floor buildings for East 14th Street include 150 residential units

The disappearing storefronts of East 14th Street

35 comments:

Shawn G. Chittle said...
This comment has been removed by the author.
Anonymous said...

So it's Target's version of a bodega?

Donnie Moder said...

Target has low prices for cheaply made stuff. Food section always gives me the creeps. It is more like a non-food food section. I usually get cheap decent enough clothes and cheap home accessories there. If I was rich, I would never step foot in there. See ya at Target.

Anonymous said...

Computer paper? (Nobody has printers anymore.) An entire aisle of plastic containers? (Free on the street 24/7.) C'mon Target, you have to be more inspired than this. Why bother if you aren't going to distinguish yourself from the other area retailers? Yawn.

Anonymous said...

Thank God. Been rationing paper towels to last til 7/22. But now, it's party time.

Anonymous said...

Just came back from there. This store is GENERIC. Looks like the offspring of a 7-11 and CVS...Sterile and Clean....

Anonymous said...

Welcome to . . . College Town!

Anonymous said...

Can. Not. Wait!

Glenn said...

Looks like the bastard child of K-Mart and Key Food.

Anonymous said...

Retail and restaurants are all we have for culture these days. This too shall pass.

Neighbor said...

People that love K-Mart and complain about the lack of grocery access in the neighborhood don't like Target of course.

Michael Paul said...

No graphic tees

Peter Brownscombe said...

Suburban Manhattan....

Anonymous said...

I just checked it out. Meh. It's pretty much a glorified Walgreens, but if you live in the area, you'll probably go here for basic items. I bought a small fan which wasn't all that cheap, but it is probably a step up from KMart.

As I was leaving, crowds of people were coming in, so this will likely be a busy store.

Anonymous said...

A little disappointed that they are going pretty hard in the grocery direction. This will definitely hurt nearby conventional grocers, such as Associated, Key Food, and Walgreens.

Ronnie said...

is this for the NYU kids so they can feel comforted in their scary first year in the city to have something familiar from Ohio or wherever their from... try a bodega and NO a bodega is not 7-11

Anonymous said...

@11:28am: You're wrong about computer paper & people using printers.

FWIW, I like Target b/c they often carry certain products that are NOT available in Food Emporium or other supermarkets, and not even available at KMart. I'd much rather buy from Target & support local jobs than order the same items from Amazon.

Giovanni said...

So how is their pricing? The whole benefit of having a big box store is their rock bottom pricing, but judging from the few price tags I can read in those photos some of the prices are about the same of higher than local chains. Target is a good chain, but they better have some good bargains.

For some reason that photo of the long back aisle reminds me of Woolworth’s, which to this day is still the most useful chain store this city ever had.

Shawn G. Chittle said...

BTW I will shop at Lancelotti until I can't find what I"m looking for. :-)

K said...

All this negativity is disheartening. There’s much more nuance here. I found the store well-organized and smartly stocked, employees helpful and proud.

We may not love the idea of a big corporate store but it doesn’t mean we should focus solely on their negative aspects.

+1 to Lancelotti for gifts and fancy lovely stuff. But for more affordable cleaning goods, household goods and stationery you’ll find me at Target.

Unknown said...

@4:30pm...... You think Walgreens is a conventional grocery store?

Anonymous said...

Just in time for the 14th shutdown for L train repairs?

Anonymous said...

The graffiti backdrop at registers is a sham of integrating, the plastic surfaces everywhere have that fluorescent light sheen. Doubt they can beat 2-1 pharmacy deals on toothpaste and such. The only thing this is good for is putting money in the pockets of the workers.

Anonymous said...

Avoid Target, and get better quality (and prices), service, and support long-standing local businesses. You'll feel a lot better, too.

For stationary, computer, and other work-related supplies - Essex Card Shop
For cleaning and hardware - CHP Hardware
For beer - 11 Street Bar
For Pharmacy - East Village Perscription Center, Avenue C Pharmacy
And, yes, Lancelotti for housewares.

So get our and see the neighborhood. Convenience isnt all there is to living.

Anonymous said...

My wallet won't feel better. I'm listening to it and I will feel just fine 12:06 ... just. fine.

Anonymous said...

pricing is high ?? are you kidding me

1/2 pound (4 sticks) of butter is $2.50 vs $5.49 at associated
ORGANIC milk on sale for $3.00 a half gallon vs $7.49 at associated



Anonymous said...

Bargain Bazaar > Target.

Anonymous said...

EVGB seriously?

editrrix said...

Those are teaser prices, folks.

Anonymous said...

perfect for the dorms, official or otherwise all the apartments rented only one or two years to students

Scuba Diva said...

Word, editrix; those are loss leaders.

I'll still go out of my way to avoid Target as long as there are other stores in the nabe; the greatest guys are at Essex Card Shop anyway.

Babs said...

barf

Anonymous said...

What is with all the negativity on this post? Geeze Louise.

Iggy said...

It's DISGUSTING. They've pushed two whole block of small, locally owned businesses out in order to install something the neighborhood doesn't want. They've just destroyed Stuyvesant Town.

If I wanted to live in the suburbs I would. Why do they want Manhattan to be modelled on the suburban shopping mall? While trying to DECREASE the number of cars? In a place where you already can't drive?

Who on the City Council voted to allow this disgusting, disgusting travesty?

sophocles said...

12:06 PM: I also suggest New York City Pharmacy at 206 First Avenue. It's a throwback to another time...