
Marquee letter spotting at the Village East Cinema on Second Avenue at 12th Street ...


Village East Cinema was once known as The Louis N. Jaffe Theater, built in 1925-26 by the Brooklyn lawyer, developer and prominent Jewish leader Louis N. Jaffe. Jaffe built the theater as a permanent home for the Yiddish Art Theater to be devoted to the work of Maurice Schwartz, a renowned Yiddish speaking actor known as “Mr. Second Avenue.”
The Yiddish theater produced many of the creative figures of the 20th century American stage, including actors, directors, writers and designers, and had a major influence on theatrical form and content.
Yiddish theater was performed at the Jaffe Art Theater from 1926-1945, but the theater itself changed its names numerous times and housed many different Yiddish theater companies. The theater later showed vaudeville productions and was used an off-Broadway theater venue, housing the original productions of “Grease” and “Joseph & the Technicolor Dreamcoat,” which both went on to Broadway.
The theater also was used to show burlesque, dance, concerts, and movies but finally closed in 1988. The interior was converted into a complex of seven movie theaters in 1991 in a way that retains most of the original spaces, but with new uses.
The South Asian International Film Festival (SAIFF) is the largest film premiere destination for South Asian/Indian filmmakers in the United States. SAIFF was founded in New York City due to the lack of support for many emerging filmmakers and the overall underrepresentation of Indian cinema in a capital that is recognized by the world as the birthplace of independent filmmaking! The Festival is committed to exhibiting films from South Asia (i.e India, Pakistan, Sri Lanka, Bangladesh, and Nepal) and within the Indian Diaspora.
@evgrieve yep! #yep pic.twitter.com/csnP1DP9FY
— EdenBrower (@edenbrower) November 19, 2016
"Like the layers of Dante's purgatory, each song or chapter represents a battle that Florence traversed ... that embodied each song or story," he said.