Each of the locations has a theme ... the 40-seat shop at 14 Christopher St., which opened last month, is inspired by 1960s and 1970s Paris, with murals of Serge Gainsbourg, Jane Birkin and Brigitte Bardot...
Per the article:
The East Village coffee house will be based on “tattoo culture” and the Chelsea shop will be a “coffee island in the midst of an art gallery displaying work from upcoming artists,” a spokesperson said.
We reached out to the Whynot folks to learn where the East Village location might be... will let you know if we hear back... Are you familiar with Whynot? We're not... they serve La Colombe Coffee ...