When a fire hydrant is the perfect advertising medium

Via Andrew Adam Newman on Avenue C.

An incentive to walk

With subway and bus fares going up to like $25 a ride next year, the Post asked some advertising execs for ideas to raise revenue for the city's mass transit system.

Among their 10 ideas:

Free sample with your bag check? Marketers could pay the MTA and NYPD to slip product samples in your bag at any number of security checkpoints. The freebies might even take the sting out of the inconvenient search.

Rat-vertising: There is a veritable army of vermin "brand ambassadors" running through the subway tunnels. Put them to work for your brand!

Vanity metro cards: The best way to express yourself on the subway short of using a can of spray paint. Similar to custom postage stamps, you pay extra to pick out and order your custom card online.

Noted

Third Avenue near 11th Street.

Balls 2: The Revenge

On Lafayette near Broadway.

Previously on EV Grieve:
Balls

Is it July 27 yet?

Oh, good. That means it's time for the start of the second season of Mad Men, the AMC show about advertising in 1960s Manhattan...that is seemingly advertising everywhere around the city. Gawker had a post July 14 on the Mad Men subway-ad campaign.



(Coincidentally, at the time I saw the post, Mad Men was up on the site's ad rotation.)


Meanwhile, if you like the show, Gridskipper posted a handy-dandy guide to Mad Men locales in the city last year. (And can a Mad Men tour for tourists be too far behind...?)

[Images on Gawker -- Flickr via Thighs Wide Shut]

Angie's got a three-floor gun