Send a salami to your boy next door in the condo

The branding is up on the plywood, as Curbed noted, on East Houston between Orchard and Ludlow ... where Ben Shaoul is dropping in an 11-story condoplex with an Equinox Fitness in the retail space.

In total here at 196 Orchard St., there will be 94 units — studios to three-bedroomers ... with pricing starting at just under $1 million and measuring from 555 square feet.

And as BoweryBoogie pointed out yesterday, the sales messaging relies upon next-door neighbor (and air rights seller) Katz's...



Here's another marketing photo via the 196 Orchard teaser site...


[Hey yoo guys — this isn't the Surf Inn!]

And BoweryBoogie brought this up: "How long before these future tenants start bitching about the smells emanating from the kitchen of Katz’s?" The air was resplendent (or whatever) with the delicious smell of pastrami last evening while taking these photos on Orchard. (Note to self: Pastrami-Proof© Windows?) One former resident of The Ludlow wrote some years back how much she won't miss the "smell of pickles from Katz [sic] Deli that I am forced to inhale when walking home every day."

Previously on EV Grieve:
Making way for Ben Shaoul's new retail-residential complex on East Houston

Katz's is now the last business on East Houston between Ludlow and Orchard

[EVG Flashback] Why people move away

Originally posted on Feb. 4, 2009...



I've noticed a few more people than usual moving from the neighborhood. (Perhaps there's a reason for so many more men with vans signs.) Given the drop in some rentals, maybe these people are just moving a few blocks away to a building with better deals. Or maybe they lost everything and have to go bunk with a relative. Or maybe they came here during the heady days of, say, 2005 and figured to become the next Carrie Bradshaw. (Or at least have the chance to sit on her stoop!) I wish I could go up to these people and conduct exit interviews. Why are you moving? What will you miss about the neighborhood? What are you glad to be leaving behind? I'm always curious about this.

Luckily, I came across a blog written by a young professional living on the LES. After one year here, she is moving to another undisclosed neighborhood. Almost in answer to my questions, she provided a list of things she will miss and not miss about her apartment and the LES. Among the items:

Things I will miss:
--The gym. I hope I can still force myself to go to the gym when it isn’t in my building!
--My stainless steel stove
--Dry cleaning in the building
--The statue of Vladimir Lenin on top of the Red Square building. I can see him from my bed so I wake up to him with his right arm in the air every single morning.

Things I will not miss:
--The girls who scream, “Where’s my boyfriend!?” at 4 a.m. while leaving the Lower East Side bars on any given day
--The symphony of honking on Houston Street that forces me to sleep with earplugs
--The fresh vomit that I sometimes step over while leaving for [work] on any given day
--The smell of pickles from Katz Deli that I am forced to inhale when walking home every day
--The fact that there is not a close enough Starbucks
--The mural of Kiss on the brick wall on the bar across from my apartment

I guess that says it all.

Why people move away

I've noticed a few more people than usual moving from the neighborhood. (Perhaps there's a reason for so many more men with vans signs.) Given the drop in some rentals, maybe these people are just moving a few blocks away to a building with better deals. Or maybe they lost everything and have to go bunk with a relative. Or maybe they came here during the heady days of, say, 2005 and figured to become the next Carrie Bradshaw. (Or at least have the chance to sit on her stoop!) I wish I could go up to these people and conduct exit interviews. Why are you moving? What will you miss about the neighborhood? What are you glad to be leaving behind? I'm always curious about this.

Luckily, I came across a blog written by a young professional living on the LES. After one year here, she is moving to another undisclosed neighborhood. Almost in answer to my questions, she provided a list of things she will miss and not miss about her apartment and the LES. Among the items:

Things I will miss:
--The gym. I hope I can still force myself to go to the gym when it isn’t in my building!
--My stainless steel stove
--Dry cleaning in the building
--The statue of Vladimir Lenin on top of the Red Square building. I can see him from my bed so I wake up to him with his right arm in the air every single morning.

Things I will not miss:
--The girls who scream, “Where’s my boyfriend!?” at 4 a.m. while leaving the Lower East Side bars on any given day
--The symphony of honking on Houston Street that forces me to sleep with earplugs
--The fresh vomit that I sometimes step over while leaving for [work] on any given day
--The smell of pickles from Katz Deli that I am forced to inhale when walking home every day
--The fact that there is not a close enough Starbucks
--The mural of Kiss on the brick wall on the bar across from my apartment

I guess that says it all.