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The new condos at 26 Avenue B near Second Street now have a name and marketing team... Ryan Serhant's crew at NestSeekers International is behind this development called the Poppy Lofts...
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Poppy Lofts is a rather generic name, though it does distinguish itself by not having a popstar moniker like newish nearby developments The Adele and The Robyn.
The Poppy Lofts website doesn't have any info yet about its origins. Maybe the name isn't actually a selection from a Random Name Generator. Perhaps the Serhant team is paying tribute to the East Village of the 1980s when the corner of Second Street and Avenue B was a notorious heroin cop spot. (Heroin is made from the resin of poppy plants, awkwardly noting.)
As Andrew Roth pointed out in "Infamous Manhattan," the intersection of East Second Street and Avenue B "probably saw more heroin retailing than any other spot on Earth."
Until the launch of Operation Pressure Point in 1984. Now the block between Second and Third is a notorious brunch hot spot.
In any event, no word just yet on the pricing for the two-bedroom lofts. You can register online here for info.
Previously on EV Grieve:
[Updated] 6-story apartment building ready to rise from the former Croxley Ales beer garden
[Updated] Report: 28 Avenue B has been evacuated
Full-stop work order served at construction site adjacent to evacuated Avenue B building
Resident wants stuff back that workers took from not abandoned apartment
Is 26 Avenue B ready for its new building now?