ST. MARK’S BOOKSHOP RAISES $23,000 (AND COUNTING) ON LUCKY ANT
Two weeks ago Lucky Ant set out to help embattled St. Mark’s Bookshop finally make a real push towards financial sustainability. The goal was to raise at least $23,000 to help toward the cost of moving to a smaller store and develop the online presence needed to compete.
What happened?
With a few days to spare, St. Mark’s Bookshop surpassed their fundraising goal. They currently stand at $24,560 from 405 customers. The most popular pledge was the $100 and most of the support came locally (76% from New York). We did see support from all over the world including pledges from Japan, Australia, France and 7 other countries.
What’s next?
The bookshop raised the minimum they need to get the ball rolling on their transformation. The full cost of the move could cost up to $100,000 and we are keeping the pledging open until the deadline this Friday night at 11:59. We hope to continue to see pledges coming in and to raise the maximum we can.
What this means:
The rewards were structured so that pledgers were not only pledging their financial support today, but will receive discounts for the year to come and we hope that this will encourage a surge in sales for the bookshop.
In the grander scheme of things this is the first time the community has put their money where their mouths are. After pledging to support the bookshop, through Lucky Ant, the community has proven that it will not stand idly and watch neighborhood institutions fail. This is a victory for bookshops, but also for small business everywhere.
"The dog is being provided medical care by Animal Care & Control of NYC and is in a stable condition at this time," said Richard Gentles, a press representative for ACC, which contracts with the city to rescue and care for homeless and abandoned pets.
"Pepper spray in no way would ever be effective in subduing a dog," says Doug Halsey, the director of Ready For Rescue, a non-profit animal rescue group. "I only see this as heightening the animal's aggression. This was an ignorant and irresponsible approach on these officers' part."
