Photos and reporting by Stacie Joy
Key Food returned to a 24/7 schedule last October after shortened hours during the pandemic.
Ownership — the Mandell family operates this location as well as the Key Food outposts in Park Slope and Astoria, part of the Key Food Stores Co-Operative — invited me into the grocery during the overnight hours... and even provided an all-access tour of the space.
Aside from knowing EVG's affinity for the grocery (for better or worse!), the store on Avenue A and Fourth Street is trying to encourage people to shop between midnight and 6 a.m. and has a promo through July 27 — $5 off a purchase of $50 or more.
While I didn't receive a laminated all-access badge, I did have a tour guide in Dwyane "Petie" Reddy, who has worked for Key Food since 1987 — starting at the Queens store, and here for the past seven years ...
Also on duty this night — store manager Richie Gaitan, who has also been with Key Food since 1987...
...and away we went ... here are some behind-the-scenes scenes ... away from what shoppers might see... the place is a lot bigger than you might think at first glance rounding aisle 1...
A few things I learned... the ready-to-eat salads and prepared meals you see when you enter Key are made in-house. (The sushi is delivered each day from an outside vendor.) The meat department is staffed daily as well...
Key Food management also showed off a new employees-only T-shirt design (and I pitched them on making merch for the store because we'd buy this)...
And some Key trivia — these 24-packs of Poland Spring water are the store's top-selling product. (I'm told this is a loss-leader item)...
Richie's (iconic?) yellow sale signs and other various notices that are everywhere are designed and printed in-house...
And there's a reason for the seemingly never-ending supply of Keebler Export Sodas canisters and those 18-pound bags of wild bird food by the exit — they are big sellers...
We also cracked the mystery of the store music, often heavy on the semi-forgotten and/or guilty pleasure hits from the mid-to-late 1980s (from Level 42 to Glass Tiger to Mike + the Mechanics).
However, my editor is making me save this scoop for another post so he can list all the random songs he's heard while shopping at Key.