Monday, July 21, 2025

The Rainbow is a new play and community space for kids complete with a mini Ray's Candy Store

Photos and reporting by Stacie Joy 

The Rainbow, which recently opened at 343 E. 10th St. at Avenue B, is the creation of East Village parent Milena "Mimi" Leznicki, who wanted to build something playful, local, and creative — not just for kids, but for the grownups raising them too. 

Designed for babies and children up to age 7 (along with their parents or guardians), The Rainbow is equal parts play space and community hub, with programming that ranges from music and dance to STEM and sensory activities. 

Leznicki gave us a tour of the space, accompanied by her 3-year-old daughter, Phoebe, and pointed out some of the custom touches that make it feel especially East Village.
East Village artist Tom Manco created colorful playhouses modeled after neighborhood businesses, including Ray's Candy Store and Sunny and Annie's.
The space includes wall art of other East Village buildings...
There's another piece of recognizable local art — Jim Power created a rainbow mosaic for the entrance.
Leznicki said she's loved his work forever and was very excited that he agreed to do this project. 

Daily hours: 9 a.m. to 6 p.m. You can find The Rainbow on Instagram here.

ICYMI: East Village Rite Aid sets closing dates

In case you missed this on a summer Friday... Rite Aid has announced its closing date on First Avenue and Fifth Street. 

The pharmacy shuts down on Wednesday, and the rest of the store on Aug. 24.
Given the store is almost empty, we thought the Aug. 24 date might actually be July 24. However, three staff members on duty confirmed the August date. 

There are sales — up to 30% — on the sparse items left in the store, which has aisle after aisle of nothing...
The fixtures are on sale too. There are shelves with some random items for sale. (On Saturday, there was still an ample supply of Kellogg's cereals, including Apple Jacks and Frosted Flakes.)

As previously reported, Rite Aid filed for bankruptcy (again) in May, citing years of financial struggles and a rapidly changing retail pharmacy market. 

Last month, Crain's reported that the leases for the 33 metropolitan Rite Aids are heading to auction via a New Jersey bankruptcy court. Interested bidders may register with A&G Real Estate Partners

The EV Rite Aid was reportedly leasing the space for upwards of $50,000 per month. Here's more on the single-level building's ownership: 
The 1920s-era East Village building has been owned by the New Tandem Equities since 2007, city property records reveal, when it was sold to them for $4.2 million by an LLC under developer Anthony Marano's control. Marano, in turn, had bought the building from grocery store mogul (Gristedes and D'Agostino's) and radio station owner (WABC 770 AM) John Catsimatidis in 2005.

Again, the auction is for the leases, not the properties. The EV lease is reportedly set to expire in 2032.

The shelves at the First Avenue Rite Aid have been mostly barren for over a year, although this store managed to survive the previous company turmoil. 

Signage alert: Village Bites on Avenue A

The next tenant for the SE corner of Avenue A and 13th Street is a 24/7 market called Village Bites. 

The storefront lettering showcases staples such as beer, coffee, cigarettes, salads, a juice bar, and a grill. 

Thanks to William Klayer for the heads-up photo on this last Thursday...
ZEE Convenience & More, which sold bongs and exotic flavors of Doritos (among other things), was here for two years before a law enforcement bust last fall for CBD-related goods. 

Caffè Bene closed here in December 2021 after nearly six years in business. The previous longtime tenant, Kim's Laundromat & Cleaners, got rent-hiked out of here in July 2014.

Sunday, July 20, 2025

Concern for this drooping American elm in Tompkins Square Park

There's caution tape around one of the majestic American elms in Tompkins Square Park, just inside the mid-block entrance on Seventh Street between Avenue A and Avenue B. 

EVG reader Kate, who also sent in a photo, noted that the tree's branches are drooping noticeably now....
The tree map, provided by the Parks Department, indicates that it was inspected in February, with an unspecified service performed in May.
Here's hoping it just needs some pruning — and not something more serious.

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Week in Grieview

Posts this past week included (with a photo of the Slocum Memorial Fountain in Tompkins Square Park)... Want to receive this weekly recap in your inbox? Sign up here

 • Most Holy Redeemer to halt regular masses this fall amid uncertainty about its future (Wednesday, July 16

• Complaint filed with NY AG over firing of Sixth Street Community Center executive director (Thursday, July 17

• After 20-plus years, Minca on 5th Street will close its doors for good after service tonight (Monday, July 14) ... At the last night of Minca (Wednesday, July 16

• Mini thrift empire Other People's Clothes is opening in the former Salvation Army space on 4th Avenue (Monday, July 14

• More legal troubles for convicted felon Steve Croman (Tuesday, July 15

• The East Village Rite Aid really wants you to know it is closing (Friday, July 18

• 11 Avenue A poised to become yet another generic-looking residential building (Monday, July 14

• Tuna melts on hold: B&H Dairy on vacation with an Aug. 12 return (Tuesday, July 15

• Fish & Sushi ghost signage on 1st Avenue (Thursday, July 17

• HBD to the new East Village Radio (Thursday, July 17

• Bands we like: Dead Tooth (Friday, July 18)

• A spellbinding scene on Astor Place: At the 13th annual WitchsFest USA (Wednesday, July 16

• After sunflower sabotage, 2nd Street residents vow to grow one again (Tuesday, July 14

• Signage alert: Salumeria Rosi on Avenue B (Monday, July 14) ... Kalsang Pottery on 10th Street

• The long short history of the Smurfs in the East Village (Friday, July 18

• Comings and goings on Astor Place: Sweetgreen closes; NYU expands (Tuesday, July 15)

Friday, July 18, 2025

A 'Life' of its own

 

Brooklyn's Water From Your Eyes have a new LP, It's a Beautiful Place, out on Aug. 22 via Matador Records. 

Ahead of that, they've been releasing several tracks, including (above) "Life Signs." 

You can see them live on Oct. 10 at Bowery Ballroom.

The East Village Rite Aid really wants you to know it is closing

Four store-closing signs now adorn the front of the Rite on the southwest corner of First Avenue and Fifth Street, officially marking the retailer's closure. 

Wednesday is the pharmacy's last day... and the rest of the store shuts down on Aug. 24...
Not sure how the store will remain open for another five weeks — there's very little left on the shelves.
Shelving and fixtures are also for sale.
As previously reported, Rite Aid filed for bankruptcy (again) in May, citing years of financial struggles and a rapidly changing retail pharmacy market. 

The shelves at the First Avenue Rite Aid have been mostly barren for over a year, although this store managed to survive the previous company turmoil.

Bands we like: Dead Tooth

Photos on July 13 by Stacie Joy 

This past Sunday, Dead Tooth was part of an afternoon of free music via Show Brain in Tompkins Square Park. 

Usually a five-piece, the Queens-based Dead Tooth played as a power trio, led by lead vocalist-guitarist Zach James...
... including special guest Ozzie, founder of Show Brain (on the left), joining the band on drums this day...
Meanwhile, Dead Tooth's debut record is out today on Trash Casual

As our friends at Magnet noted: "Dead Tooth has essentially fashioned its own subgenre: 'rodeo core,' a sound that borrows from post-punk, goth, hardcore and (in an oddly peripheral sense) country music." (They also once opened for GWAR.) 

Here are portraits of other bands from the day, starting with Jasno...
SORRYNOTSORRY...
... and Pinc Louds...
And to Tilt — sorry that we missed you!

The long short history of the Smurfs in the East Village

The new "Smurfs" animated movie (20% on Rotten Tomatoes) is out today... as you may have noticed from the ads for it around Tompkins Square Park and other parts of NYC in recent weeks...
This is a reboot of the previous Smurfs film series. 

In a cinematic event that shook the East Village to its whimsical core, the spring of 2010 saw the Smurfs take Manhattan with our very own streets transformed into a blue-hued Hollywood backlot for the first movie. Or something.

And that led to a whole series of jokey EVG posts about Smurfs running rampant in the neighborhood during that time.

A flashback to our 2010 PhotoShop skillz...

About the New York State Zine Fair at La Plaza Cultural

Happening from noon to 5 p.m. tomorrow (Saturday!) at  La Plaza Cultural, on the SW corner of Avenue C and Ninth Street.

Read more about the 8-Ball Community here.

Thursday, July 17, 2025

Thursday's parting shot

Thnaks to EVG reader Jeanne Krier for this early morning view today looking toward the Con Edison HQ on 14th Street (and beyond!)...

HBD to the new East Village Radio

Photo last year by Stacie Joy

A year ago today (July 17, 2024!), the resurrected East Village Radio launched in beta mode from its tiny storefront studio on First Avenue adjacent to Lil' Frankie's between First Street and Second Street. 

And it has been a welcome return with its eclectic programming. (Check out the schedule here.) 

There's a one-year anniversary event on July 23 (after 7 p.m.) at the Commodore II, 14 Avenue C at Second Street.

Complaint filed with NY AG over firing of Sixth Street Community Center executive director

Photos yesterday by Stacie Joy 

Supporters gathered outside the Sixth Street Community Center on Wednesday to announce they've filed a formal complaint with the New York State Attorney General, demanding the reinstatement of ousted Executive Director Howard Brandstein and the removal of the Center's current board of directors.
The event, organized by the Friends of Sixth Street Community Center, comes amid allegations of governance failures, financial mismanagement, and retaliatory practices at the Center, which they say threaten to upend nearly 50 years of community-driven work on the Lower East Side. 

The text of the AG complaint states: "Without immediate intervention, the Center's financial stability, physical assets, and community trust will be irreparably harmed."

In April, the Center's four-member board abruptly fired Brandstein (seen below), who had led the organization for 35 years. The move followed a complaint Brandstein filed with the State Division of Human Rights in January, accusing the board of harassment and intimidation.
Since then, supporters allege, the board has dismantled critical anti-displacement efforts, including sabotaging a $100,000 planning grant to create low-income housing through a Community Land Trust.

Brandstein, a co-founder of the Center, stated that he was abruptly dismissed without severance pay or notice on the morning of April 8

According to him, the termination letter alleged financial impropriety and misconduct — claims he categorically denies. "This board is out to destroy me, plain and simple," he wrote in a public statement, citing not only his dismissal but also the loss of access to personal items, digital files, and ongoing project work, including a community land trust partnership to develop affordable housing. 

The volunteer board has declined to discuss specific employment matters, citing legal limitations. 

In a public statement in April, the board announced that it had made a "very difficult decision" to transition leadership "in the best interest of the center and its mission," adding that it is committed to maintaining SSCC's programs and its role in the neighborhood. 

"We remain focused on strengthening our programs, engaging with the community, and keeping the Center accessible in all ways," the board wrote, acknowledging the disruption caused by protests and urging respect for the safety of youth program participants and staff. 

Both sides agree that tensions had been escalating for over a year.  

Founded in 1978, the Sixth Street Community Center, between Avenue B and Avenue C, has been an invaluable resource in the neighborhood, offering youth programs, organic food through its Community Supported Agriculture (CSA) initiative, and free meals and produce during the pandemic. It has also played a role in advocating for community land trusts and affordable housing.

The Center, meanwhile, continues its programming, including enrollment for the Sixth Street Youth Program for the 2025-26 academic year.

Previously on EV Grieve

Fish & Sushi ghost signage on 1st Avenue

Photos by Stacie Joy 

During ongoing storefront renovations at 61 First Ave. on Tuesday, workers uncovered ghost signage here on the SW corner of Fourth Street (H/T Nikki!

Here was Fish & Sushi...
Does anyone recall this business? 

A worker stated that the signage panels were in poor condition and were ultimately discarded in the dumpster.
Meanwhile, a deli-market is in the works for the space...
Several iterations of Houston Village Farm were here until last fall, when the business closed without notice to patrons.