Monday, October 19, 2015
The signage/brandage has arrived on the empty storefront adjacent to the flagship Juice Press on East First Street between First Avenue and Second Avenue…
Several weeks ago, handwritten messages began appearing on the front windows … including: "The East Village is the only hope I have left of being fucking cool. This store is the incubator for my next food concept. I hope I don't fail" along with the Juice Press hashtag.
The Juice Press empire — now 25-plus strong — opened its first location here in April 2010.
Previously on EV Grieve:
Juice Press is up to something on East 1st Street