[Photo by William Klayer from April 2013]
Eater is reporting that the juice-bar chain is shutting down all its locations in the city at the end of the business day today ... there's an OA on Third Avenue and East Ninth Street that opened in the summer of 2013.
This location always seemed pretty desolate most times — a surprise (initially, anyway) given its proximity to NYU dorms and the Death Star ... the photo here shows the place from a visit during the afternoon on Aug. 18...
The empty shelves weren't due to high sales volume.
Racked had more on the company's financial troubles back in August:
It's believed that Organic Avenue’s operational losses were at about $600,000 a month between all its stores by May 2015; it lost a whopping $1 million during its worst month, January 2015, including private equity fees to Weld North. Out of the company’s ten locations, only three are profitable, sources say, because of poor location choices.
Racked was told that most of Organic Avenue’s losses came from waste. Its foods and juices come with a short shelf life, and must be tossed after three days: it’s not uncommon to walk by an Organic Avenue at closing time and see bags and bags of untouched food being tossed.
This retail strip on Third Avenue between East Ninth Street and East 10th Street will even be more desolate now... perhaps prompting more speculation about Duane Reade taking over the entire block.