Workers are setting up for a sidewalk extravaganza outside the just-opened Target store on 14th Street and Avenue A... which includes a replica CBGB storefront — called TRGT...
A few readers have already chimed in about this via email (one with a subject line LOL) ... early, unscientific consensus is that this storefront homage is wholly unnecessary.
Pinch shared this photo of the sidewalk event — complete with wrapping reminiscent of tenement buildings — on 14th Street here at EVGB — the "East Village's Greatest Building" ...
Updated 2:30 p.m.
Brooklyn Vegan paid a visit to the faux storefronts ... erected just for today as part of the Target's official grand opening.
Most notably, this includes an homage to CBGB, with “TRGT” in the old Bowery punk venue’s classic font (with “BANDS” in smaller font right below it), and display windows sporting TRGT t-shirts, “rock on” foam hands, and poster that said “The Resistance.” You couldn’t actually buy that stuff from the stand but, wink wink, they did have “bands” in the form of free boxes Band-Aids and exercise bands with the Target logo on them. Right next to the TRGT was a little stage with a “Battle of the Bands” banner and an oversized novelty Target bass guitar for selfie-ing. I did not enquire about the bathrooms.
Updated 8 p.m.
EVG reder Lola Sáenz shared these photos from the afternoon grand-opening event...
Updated 9 p.m.
Jeremiah Moss has a post on this at Vanishing New York... describing it as "the most deplorable commodification of local neighborhood culture I’ve ever witnessed."
Target issues an apology.
Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units
Target offers details about its flexible-format store opening summer 2018 on 14th and A
The disappearing storefronts of East 14th Street