Bright Horizons bringing child care to EVGB

Construction continues at 524 E. 14th St. in the retail spaces at EVGB, the newish residential complex between Avenue A and Avenue B.

Posted permits note that the work is for a day care center ...



Updated: Paperwork shows that this will be another outpost of Bright Horizons, one of the country's largest child-care providers. (H/T Upper West Sider!)

This is the first retail tenant for this address...



The day care center joins Target, which opened in EVGB's corner spot at Avenue A last summer.

According to listings at Newmark Knight Frank, these storefronts are part of what's being billed as "the East Village's most dynamic block."



There's another storefront for lease next to the day care center at No. 524. There's also the space directly adjacent to the Target in the building at No. 500.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Up to 4 more retail spaces available to join Target on 14th Street

Up to 4 more retail spaces available to join Target on 14th Street

In case you missed the hoopla, Target opened last Wednesday on 14th Street and Avenue A. (Recaps of what transpired on Saturday with the store's homage to the neighborhood's past can be found at the following outlets, among others: Racked ... Noisey ... Pitchfork ... The New York Times ... Jezebel ... Vice ... Forbes ... The Architect's Newspaper ... Minneapolis/St. Paul Business Journal ...)

So that takes care of just one of the retail spaces in the new EVGB residential complex at 500 and 524 E. 14th St. between Avenue A and Avenue B.

There are potentially two more storefronts for rent adjacent to Target...



...and two more at No. 524 toward Avenue B...


[Confusing, because this photo is looking to the west]

Newmark Knight Frank has the listings... the storefronts are part of what's being billed as "the East Village's most dynamic block" ...







Perhaps in the future we will see a CVS No Rio (that is @danieltbrennan's joke!) or a Sam's Club 57.

Also, on the north side of Avenue A, we're still waiting to learn what's coming to the retail space in the former Peter Stuyvesant Post Office... Trader Joe's still? Doesn't seem like the best time for any business to open with the ongoing L-train entrance work ...



Anyway, in case you needed a reminder of Target's arrival... along Avenue A...





... or Sixth Street and First Avenue...



... or 10th Street between Avenue A and Avenue B...



... or The Weather Channel app...

Noted

Workers are setting up for a sidewalk extravaganza outside the just-opened Target store on 14th Street and Avenue A... which includes a replica CBGB storefront — called TRGT...





A few readers have already chimed in about this via email (one with a subject line LOL) ... early, unscientific consensus is that this storefront homage is wholly unnecessary.

Updated noon:

Pinch shared this photo of the sidewalk event — complete with wrapping reminiscent of tenement buildings — on 14th Street here at EVGB — the "East Village's Greatest Building" ...



Updated 2:30 p.m.

Brooklyn Vegan paid a visit to the faux storefronts ... erected just for today as part of the Target's official grand opening.

Most notably, this includes an homage to CBGB, with “TRGT” in the old Bowery punk venue’s classic font (with “BANDS” in smaller font right below it), and display windows sporting TRGT t-shirts, “rock on” foam hands, and poster that said “The Resistance.” You couldn’t actually buy that stuff from the stand but, wink wink, they did have “bands” in the form of free boxes Band-Aids and exercise bands with the Target logo on them. Right next to the TRGT was a little stage with a “Battle of the Bands” banner and an oversized novelty Target bass guitar for selfie-ing. I did not enquire about the bathrooms.

Updated 8 p.m.

EVG reder Lola Sáenz shared these photos from the afternoon grand-opening event...





Updated 9 p.m.

Jeremiah Moss has a post on this at Vanishing New York... describing it as "the most deplorable commodification of local neighborhood culture I’ve ever witnessed."

Updated 7/25:

Target issues an apology.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

The really for-real Target signage has arrived at EVGB

There is it is... here on 14th Street and Avenue A ... in the corner space of Extell Development's EVGB — the "East Village's Greatest Building."

Vinny & O shared these photos...



This small-format Target opens on July 21.

Previously on EV Grieve:
The for-real Target signage has arrived at EVGB

Target sets July 21 opening date on 14th Street and Avenue A

Target has gotten specific with its "July 2018" opening date. The small-format store on 14th Street and Avenue A will debut on July 21, the company announced yesterday. (H/T Curbed!)

As reported last summer, this Target will take up two levels, selling men’s and women’s apparel and accessories, food (with grab-and-go sandwiches, salads, beverages), health and beauty items, and electronics.

The Target is the retail centerpiece (for now!) at EVGB ("East Village's Greatest Building!!!"), the nickname that Extell Development bestowed upon this retail-residential complex

Officials also said that the EV Target will employ 110 people.

Meanwhile, Target also announced that they're opening a similar small-format store — not too far away — on Second Avenue and 29th Street in Kips Bay Court next year...



By 2019, Target will reportedly have eight outposts in Manhattan.

Previously on EV Grieve:
Target is hiring on 14th Street and Avenue A

Time to rent at EVGB, where studios ('lofts') start at $3,695

Target offers details about its flexible-format store opening summer 2018 on 14th and A

Breaking (pretty much!): Target is coming to 14th Street and Avenue A (55 comments)

More on Target, and a look at its incoming home on 14th Street and Avenue A

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

New 7-floor buildings for East 14th Street include 150 residential units

The disappearing storefronts of East 14th Street

Target is hiring on 14th Street and Avenue A

Over at 14th Street and Avenue A, Target is now hiring for its new small-format store set to open later this summer here in EVGB (East Village's Greatest Building, duh)...



The wall has all the hiring details...

Time to rent at EVGB, where studios ('lofts') start at $3,695

Extell Development's EVGB — the "East Village's Greatest Building" — is now renting at 510 E. 14th St. and Avenue A.

The listings went live on Monday, as Curbed first noted.

In total, there are 110 market-rate rentals here. And "market rate" is apparently $3,695 for a large studio (called "lofts" at the EVGB website). The largest units, with three bedrooms, are asking $12,425.

Here's the description of a two-bedroom unit ($7,455) via Streeteasy:

Make yourself at home in this north facing split two bedroom, two bathroom residence. 412 features generous living space, multiple walk-in closets, and an in-unit Bosch washer/dryer. for entertaining and relaxing. The huge open kitchen is outfitted with Miele and Bosch appliances, Cosentino Silestone Quartz countertops and backsplash, and unique wood and glass cabinets with gunmetal pulls. The four-fixture master bathroom includes a walk-in shower with blackened steel and fluted glass door and double vanity. Both bathrooms feature Porcelanosa tile and Kohler and Wetstyle fixtures. This apartment is finished with hardwood white oak flooring.

Each unit also includes an Alexa home interface for easy Alexa-ing. ("Alexa, how much is $12,425 divided by eight?")

Here's a view of the back of the building, showing the various balconies and the garden units...



Building amenities include an indoor saltwater pool, a bi-level fitness center, a children’s playroom, and a 19,000-square-foot roof deck with bocce, a putting green, a yoga lawn, a wet bar, fire pits and more things to perhaps inspire 13th Street residents who live behind here to call 311.



As you can see, the EVGB site is working hard to appeal to would-be renters... (The "Mmm ... carbs" cartoon cupcake, like)...



EVGB has an Instragram account too... the first one is a puzzler: "East Village will have you Going Back for more again, and again, and again...donuts are just the beginning of what the vibrant neighborhood has to offer."

Anyway!

East Village will have you Going Back for more again, and again, and again...donuts are just the beginning of what the vibrant neighborhood has to offer. #evgb #rentevgb #eastvillage #luxuryrentals #nycrealestate #nyre #realestate #donuts #dessert #eeeeeats #treatyoself #dessert #newyorkcity #newyorker #newyork #vsco

A post shared by EVGB (@rentevgb) on Mar 6, 2018 at 3:16pm PST

All this talk about "East Village's Greatest Building” makes us want to break it down.... #evgb #rentevgb #eastvillage #luxuryrentals #nycrealestate #nyre #realestate #popart #dancing #hipster #vsco #art #artistsoninstagram #colors #milliondollarlisting #eastvillagenyc #newyorknewyork #newyork_ig #newyork #newyorkcity

A post shared by EVGB (@rentevgb) on Mar 1, 2018 at 5:03pm PST

Forecast says - sunny days ahead on the 17,000-square-foot sky deck. Rent EVGB now; your summer-self will thank you later. 🌞🌞🌞 #evgb #rentevgb #eastvillage #luxuryrentals #nycrealestate #nyre #realestate #skydeck #rooftop #grilling #sun #views #nycviews #vsco #popart #newyork_ig #luxurylisting #milliondollarlisting #newyork #newyorker #newyorkstyle #colors #classy #sunnydays

A post shared by EVGB (@rentevgb) on Feb 28, 2018 at 2:36pm PST

Move ins at EVGB start in April.

And as previously reported, part of the retail space in this building will house the small-format Target store. Which someone already tagged.


[Photo from Tuesday]

Extell's other new building on the block toward Avenue B is currently accepting applications for middle-income units.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

The for-real Target signage has arrived at EVGB

A tipster shared the above photo from Friday at 500 E. 14th St. at Avenue A ... the wraparound Target signage has arrived on the corner space (Previously just a small sign marked the location for construction workers.)

Now, though!





As reported last summer, the small-format Target will cover two levels here, selling men’s and women’s apparel and accessories, food (with grab-and-go sandwiches, salads, beverages), health and beauty and electronics. Etc.

The East Village Target has an expected July opening date.

Oh, and about EVGB. That's short for "East Village's Greatest Building," the nickname that Extell Development bestowed upon this retail-residential complex.

Here then is EVGB on 14th Street

Extell's two new 7-story buildings on 14th Street between Avenue A and Avenue B have a name — EVGB.

That's short for "East Village's Greatest Building."

The EVGB branding, with a random "go big" tossed in, arrived on the two retail-residential developments — 500 E. 14th St. and 524 E. 14th St. — back on Monday, as these photos via an EVG (not EVGB!) reader show.

To date, only the corner space at No. 500 at Avenue A has been taken — that will be the small-format Target store.



Newmark Knight Frank has the retail listings... there's one 14,509 square-foot space adjacent to the incoming Target for rent. (Negotiable rate!) At No. 524 a few doors to the east, there are two retail spaces encompassing 14,331 square feet.


[Image via Extell]

EVGB's residential amenities include a fitness center, children’s play room, an indoor pool and steam room. The rentals have yet to hit the market. Soon though! The application process is underway for 50 middle-income units at No. 524.

Extell's EVGBs replaced a nearly block-long row of single-level structures that didn't have an acronym, businesses including Bargain Bazaar/Express, Petland, Rite Aid and the Blarney Cove.



Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units

[Rendering of 524 E. 14th St. looking to the west via Extell]

Extell Development announced yesterday that the application process for 50 middle-income units at 524 E. 14th St. is now underway. (H/T 6sqft!)

This is the smaller of the two retail-residential buildings that Extell constructed between Avenue A and Avenue B. No. 500 at the corner of Avenue A is the larger of the two developments, and will be home to the small-format Target store.

As for the housing at No. 524, Curbed breaks it down here:

There are a total of 50 affordable apartments up for grabs at the rental with apartments being offered in studio through two-bedroom variants. Rents start at $1,114 for a studio, which is definitely a bit on the pricier side for affordable units, but this is the East Village after all. Rents on one-bedrooms start at $1,196, and two-bedrooms start at $2,733, from the information we have so far.

The affordable rentals are being offered in two groups: people making 70 percent of the area median income and 130 percent of the area median income, which translates to anywhere between $40,080 to $124,020 depending on various family sizes.

For an additional fee, residents will also have access to amenities like a fitness center, a children’s play room, an indoor pool, a residents lounge, and a steam room.

Speaking of the pool! Here it is (complete with apparitions) ...


[Rendering by McGinley Design]

Nice, but it's no Blarney Cove Cove.

Anyway, qualifying residents can apply for the middle-income units until April 11, 2018. You can find the application and other details here (PDF).



To date, Extell hasn't released any leasing information for the other residential units.

Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units

Target offers details about its flexible-format store opening summer 2018 on 14th and A

The disappearing storefronts of East 14th Street

1st sign of Target on 14th Street

An EVG reader said yesterday that a sign for the incoming Target had arrived on the southwest corner of 14th Street and Avenue A.

I guess I was expecting something like this...



But it's more like this for now... just a sign for workers...



Right there...



In any event, as noted before, the Target small-format store will cover two levels here. Per the Target newsroom:

Merchandise includes men’s and women’s apparel and accessories, home, food (with grab-and-go selection spanning sandwiches, salads, beverages and more), health and beauty and electronics assortment.
Services offered: Target Mobile and Order Pickup.

The East Village Target has an expected July opening date.

Thanks to Steven for the photos!

You can now press your face against the windows of the incoming Target store on 14th and A

If you should want to. The sidewalk bridge, barriers, fencing, etc., have recently been removed here on 14th Street at Avenue A at Extell's new retail-residential development ...



The retail, of course, is the small-format Target store with an expected July 2018 opening date.



Previously