At The Nathaniel, named after a hated secondary character in an Ayn Rand novel

Speaking of Third Avenue and East 12th Street... the luxury rentals at The Nathaniel hit the market back in the summer.

Curbed took a tour of the building for a post yesterday.

Curbed clears up one minor mystery: Just who or what is The Nathaniel named for: Turns out it's for Nathaniel Taggart, who is the grandfather of the protagonist of Ayn Rand's 1957 novel "Atlas Shrugged."

Per the always reliable Wikipedia:

Nathaniel Taggart was the founder of Taggart Transcontinental. He built his railroad without any government handouts, and ran the business for no other reason than to turn a profit. He began as a penniless adventurer and ended up as one of the wealthiest men in the country. He never earned money by force or fraud (except for bribing government officials and throwing an opponent down a flight of stairs), and never apologized for becoming wealthy and successful. He was one of the most hated men of his time.

Perhaps, then, The Nathaniel will become the most hated apartment building of its time in the East Village?

Off to a good start! The Nathaniel's least-expensive offering is a $3,273 studio, which, Curbed notes, is just slightly less than the median rental price ($3,300) for an apartment in the neighborhood.

Previously on EV Grieve:
Those persistent rumors about 74-76 Third Avenue and the future of Nevada Smiths

The East Village will lose a parking lot and gain an apartment building

Bendy thing sighting as 84 Third Ave. eclipses the AMC Loews Village 7

Upscale rentals and a rooftop reflection pool at The Nathaniel on 3rd Avenue

The Nathaniel on 3rd Avenue and East 12th Street is apparently in Greenwich Village

The Nathaniel on 3rd Avenue and East 12th Street is apparently in Greenwich Village

[EVG photo outside The Nathaniel from the other day]

Here's part of the official news release that we received yesterday about The Nathaniel, the new luxury rental on Third Avenue and East 12th Street, which has apparently seceded from the East Village.

THE NATHANIEL LAUNCHES LUXURY RESIDENCES IN COVETED GREENWICH VILLAGE

(New York, NY) – The Nathaniel, a luxurious new development in Manhattan’s sought-after Greenwich Village neighborhood, has officially launched leasing for its rentals. The nine-floor building offers 85 residences ranging from studios to three-bedrooms. Douglas Elliman Development Marketing is exclusively handling the marketing and leasing for project.

Developed by YYY Third Avenue LLC, and designed by Karl Fischer with interior architects McCartan, The Nathaniel is located at 138 East Twelfth Street at the corner of Third Avenue.

“In Greenwich Village, you need to deliver a product worthy of the location” said Eli S. Weiss, a Principal with YYY Third Avenue LLC. “The finishes and amenities at The Nathaniel are best in class and create a boutique hotel atmosphere for residents.”

Uniquely modern kitchens feature high gloss cabinetry with wenge wood details, Caesarstone Blizzard White counters, Calacatta porcelain backsplash, paneled dishwashers and Liebherr refrigerators, and built-in wall ovens and cooktops. All residences also feature White Oak floors, generous closet space and individual washer and dryer, with private terraces in select residences.

Additional building amenities include a 24-hour attended lobby, access to The Nathaniel Club lounge, a stunning Sunset Deck complete with a reflecting pool, bicycle storage, and a private gym.

Residences are available for August 15 occupancy. Studios start from $3,345, one bedrooms from $4,615, two bedrooms from $6,950, and three bedrooms from $10,950.

Wow. A shame they don't know that this is actually Midtown South!

Also! Interior photos!









Oh, and if you are interested in rentals, here is The Nathaniel's website.

Previously on EV Grieve:
Those persistent rumors about 74-76 Third Avenue and the future of Nevada Smiths

The East Village will lose a parking lot and gain an apartment building

Bendy thing sighting as 84 Third Ave. eclipses the AMC Loews Village 7

Upscale rentals and a rooftop reflection pool at The Nathaniel on 3rd Avenue

Westside Market signage arrives

Just noting the arrival of the Westside Market signage on Third Avenue at East 12th Street … the store anchors the retail space at the new luxury rental The Nathaniel. (Still not really feeling that Nathaniel name.)

Although the Market's ads promise "We've got what you're hungry for" …



… they do not just yet here. Workers are still assembling the interior.



The family owned mini chain of markets, which debuted in NYC in 1965, announced their arrival here last October. From the official news release:

Offering freshly-prepared foods, specialty products and catering, the two-level store will occupy 18,871 total square feet – 10,500 square feet at the ground level and the remaining space at the lower level.

Shoppers at this location, Westside's fifth in the city, reportedly will be able to connect to Wi-Fi from electronic devices including smartphones and tablets. Westside is also using technology to create faster checkout counters and an advanced security system.

No word yet on an opening date.

Previously on EV Grieve:
Westside Market coming to the East Village

The new Westside Market on Third Avenue will have Wi-Fi

The Nathaniel wants you to know its name on 3rd Avenue

[Photo from May 10]

Over at 84 Third Ave. and East 12th Street, where the newly christened building The Nathaniel awaits completion, there is a notice up ...



...for a proposed, non-illuminated blade sign reading The Nathanial ...



Which is actually already in place.



As previously noted, studios here in the 9-floor luxury building start at $3,470; one-bedrooms start at $4,600; two-bedrooms start at $6,650; and three bedrooms at — !!!! — $11,500. There is also a rooftop reflection pool for reflection on how much your rent is.

Previously on EV Grieve:
Those persistent rumors about 74-76 Third Avenue and the future of Nevada Smiths

The East Village will lose a parking lot and gain an apartment building

Bendy thing sighting as 84 Third Ave. eclipses the AMC Loews Village 7

Upscale rentals and a rooftop reflection pool at The Nathaniel on 3rd Avenue

Upscale rentals and a rooftop reflection pool at The Nathaniel on 3rd Avenue

[Photo from May 10]

As far as we knew, the Karl Fischer-designed 9-story retail-residential complex on Third Avenue and East 12th Street … was going as 74-84 Third Ave. …

[From November 2011]

Anyway! That was only temporary! Say hello to The Nathaniel at 138 E. 12th St. …



We learned about The Nathaniel (who or what is this named for anyway?) via an article in the Post yesterday about new luxury rentals.

Luxury indeed!

According to the Post (we didn't spot this part online), studios start at $3,470; one-bedrooms start at $4,600; two-bedrooms start at $6,650; and three bedrooms at — !!!! — $11,500.

Here's a description of the place via Luxury Rentals Manhattan:

[T]he apartments for rent at the Nathaniel boast generous layouts, custom high-gloss cabinetry, white oak flooring, and oversized closet space. The kitchens feature caesar stone white countertops and each residence is fitted with a washer and dryer for your convenience. Select residences at 138 East 12th Street also offer private terraces. Luxury amenities at the Nathaniel include a 24-hour attended lobby, private gym, bicycle storage, club room, and rooftop sun lounge with reflection pool.

As pricy as this seems (IS), The Nathaniel is still more affordable than the incoming Eleventh and Third across the Avenue.

The corner parcel on Third Avenue and East 12th Street where The Nathaniel sits was previously home to Nevada Smiths, Yummy House and a parking lot.

[EVG file photo from November 2011]

Previously on EV Grieve:
Those persistent rumors about 74-76 Third Avenue and the future of Nevada Smiths

The East Village will lose a parking lot and gain an apartment building

Former Nevada Smiths down to its last floor; city OKs work for new building

Bendy thing sighting as 84 Third Ave. eclipses the AMC Loews Village 7

Westside Market coming to the East Village

Westside Market revealed on 3rd Avenue

Workers yesterday removed the rest of the fence/plywood along the new residential building at 84 Third Ave. … exposing the signage/brandage for the incoming ground-floor tenant – Westside Market…





The family owned mini chain of markets, which debuted in NYC in 1965, announced their arrival here last October. From the official news release:

Offering freshly-prepared foods, specialty products and catering, the two-level store will occupy 18,871 total square feet – 10,500 square feet at the ground level and the remaining space at the lower level.

Shoppers at this location, Westside's fifth in the city, reportedly will be able to connect to Wi-Fi from electronic devices including smartphones and tablets. Westside is also using technology to create faster checkout counters and an advanced security system.

The space here at East 12th Street was previously home to Nevada Smith's, Yummy House and a parking lot.

Previously on EV Grieve:
Westside Market coming to the East Village

The new Westside Market on Third Avenue will have Wi-Fi


[84 Third Ave. from Saturday]

OK, here's 84 Third Ave. without the scaffolding and stuff

Hey! It's our now weekly look at 84 Third Ave., the Karl Fischer-designed 9-story retail-residential complex at East 12th Street… now without any construction netting, scaffolding, etc.

Check it out. It doesn't cost anything to just look…





Photos by peter radley

84 Third Ave. continues to tease

Over at East 12th Street, the construction netting continues to inch down off the Karl Fischer-designed 9-story retail-residential complex... making for a agonizingly slow full reveal…




As previously reported, the former site of a parking lot and Nevada Smiths will also house a high-tech Westside Market, which is expected to open next summer.

And, as Off the Grid recently noted, 20 percent of the rental units will be reserved for low-income tenants.



[Top 2 photos by EVG contributor peter radley]

Previously on EV Grieve:
Those persistent rumors about 74-76 Third Avenue and the future of Nevada Smiths

The East Village will lose a parking lot and gain an apartment building

Former Nevada Smiths down to its last floor; city OKs work for new building

Bendy thing sighting as 84 Third Ave. eclipses the AMC Loews Village 7

Half reveal at 84 Third Ave.

The construction netting is off the East 12th Street side of the new residential complex at 84 Third Ave.



And the rendering for a comparison…

Westside Market coming to the East Village

The new residential complex rising on Third Avenue and East 12th Street has its first retail client — a Westside Market NYC.

Here's the official news release from today:

Westside Market NYC, the family-owned and operated neighborhood food markets in New York City, has announced that it will be opening its latest location at the base of the new luxury rental building, 84 Third Avenue. Located in the East Village on the corner of East 12th Street, this marks the fifth Westside Market NYC, and the first for the brand to be located on the East Side of Manhattan.

Offering freshly-prepared foods, specialty products and catering, the two-level store will occupy 18,871 total square feet – 10,500 square feet at the ground level and the remaining space at the lower level. Noticing a gap in the market for food retailers in the area, representatives from 84 Third Avenue felt that adding Westside Market NYC to the building would help further elevate the offerings at the nine-story, 90,000 square foot residential development and the neighborhood overall.

“Since the original Westside Market NYC was opened by my father, John, in 1965, we have worked diligently to provide the best supermarket experience to residents along the West Side of Manhattan,” said George Zoitas, CEO of Westside Market NYC. “After 48 years, four locations, and many people asking when Westside Market NYC would meet the East Side, we felt that the opportunity with 84 Third Avenue was the perfect introduction for our brand to the other side of Manhattan.”

Currently under construction, Westside Market NYC and 84 Third Avenue will be completed early next summer.

The space here was previously home to Nevada Smith's, Yummy House and a parking lot.

I'm familiar with the Westside Markets, though I've never shopped at one. Can anyone offer their opinion on them?

Bendy thing sighting as 84 Third Ave. eclipses the AMC Loews Village 7

Over on Third Avenue at East 12th Street, Goggla passes along a photo of the always-popular Bendy Thing at work on 84 Third Ave., the 12-story apartment complex...

Meanwhile, EVG regular peter radley notes that the building is poised to pass the height of the AMC Loews Village 7...

Where it stops? Nobody knows!

Previously on EV Grieve:
Those persistent rumors about 74-76 Third Avenue and the future of Nevada Smiths

The East Village will lose a parking lot and gain an apartment building

Former Nevada Smiths down to its last floor; city OKs work for new building

On second thought, 84 Third Ave. will now be 12 stories instead of 9

Back on Oct. 1, real-estate blogger Andrew Fine rounded up some facts and figures about the under-construction 84 Third Ave., the retail-residential combo coming to the corner of East 12th Street.

The DOB previously OK'd the Karl Fischer-designed 94-unit, 9-story building with 72,000 square feet of residential, 9,500 square feet of commercial and 327 square feet (!) of "community space."

However, as Fine noted, the rendering that has made the rounds is actually 13 stories, a mere four over what the city approved. Plus! Two workers on the site told Fine that the building would be 13 stories.

Turns out the building will reach 12 stories. An EVG commenter yesterday pointed this out. And, sure enough, the DOB OK'd the additional floors, according to paperwork filed Nov. 28...

Here's what this means in square footage...

November 2011...

November 2012...

Per the DOB, the three additional floors will yield 20 more apartments.

Previously on EV Grieve:
Those persistent rumors about 74-76 Third Avenue and the future of Nevada Smiths

The East Village will lose a parking lot and gain an apartment building

Former Nevada Smiths down to its last floor; city OKs work for new building

[Image via A Fine Blog]

84 Third Avenue is rising ...

First sign above street level of the 9- or 13-floor residential building here at East 12th Street...

Perhaps 84 Third Ave. will have four extra floors?

Real-estate blogger Andrew Fine rounds up some facts and figures about the sun-blocking under-construction 84 Third Ave., the retail-residential combo coming to the space last held by Nevada Smiths and Yummy House.

The DOB OK'd the Karl Fischer-designed 94-unit, 9-story building with 72,000 square feet of residential, 9,500 square feet of commercial and 327 square feet (!) of "community space."

One mystery: He notes that the rendering that has made the rounds is actually 13 stories, a mere four over what the city approved.

In addition, two workers on the site told Fine that the building would be 13 stories. Maybe they thought no one would notice?

Previously on EV Grieve:
Those persistent rumors about 74-76 Third Avenue and the future of Nevada Smiths

The East Village will lose a parking lot and gain an apartment building

Former Nevada Smiths down to its last floor; city OKs work for new building

[Image via A Fine Blog]

Foundation set at 84 Third Ave.

Despite the convenient blogging portals at 84 Third Ave., we still can't see exactly what's going on behind the plywood here at East 12th Street. Other than some digging.

However, this aerial shot via @AndrewPettit shows that the foundation is set and ready for nine stories of luxurious housing bliss...

Thanks for the Plywood Blogging Portals!

We've been meaning to do this since the plywood fence went up last month around the incoming apartment complex at 74-84 Third Avenue...

Thank you for including Plywood Blogging Portals... these handy portals will make our job so much easier to snoop around and take photos of the construction minutiae... we're getting up in our blogging years, so this will save us from climbing, jumping or rappelling...

Still, not much to see back there just yet.

[Last week, probably]

And some day...