A last (maybe) look at 100 Avenue A

Construction wrapped up in recent weeks at 100 Avenue A, Ben Shaoul's condoplex between Sixth Street and Seventh Street. The entrance (above) was ready for entry action the week of Thanksgiving.

To date, we haven't actually seen anyone moving into the 32-unit building... this past weekend, someone left all the lights on...



As previously noted, residences at the 6-story 8-story building started at $1.3 million. The website for broker Nestseekers shows that just two units are currently available. (Hey, nudity sells!)

The Blink Fitness Center in the retail space opened on Oct. 25, and it appears to be doing decent business. And if you're looking for an investment, the retail portion of the building is for sale for just a little less than $24 million.

Shaoul bought the former theater-turned market at 100 Avenue A in the spring of 2013 for $15.5 million. The demolition started in November 2013.

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And a look back to 2009, when the one-time movie theater was East Village Farms...



Previously on EV Grieve:
A little bit of Hollywood on Avenue A

Inside the abandoned theater at East Village Farms on Avenue A

Reader reports: Village Farms closing Jan. 31; building will be demolished

Asbestos abatement continues at 98 Avenue A, Ben Shaoul's latest East Village trophy

Wooing the condo crowd with naked women motif on Avenue A

The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!

Trying to figure out what is going on at 98-100 Avenue A

Part of the former Alphabets storefront will serve as sales office for Ben Shaoul's 100 Avenue A

Someone threw black paint bombs at the naked women condo ad along 100 Avenue A

Take a look at the inside of Ben Shaoul's condos at 100 Avenue A

100 Avenue A announces its incoming sales office with familiar naked, graffitied person motif

Blink Fitness is now open on Avenue A

The Blink Fitness opened today at noon at 98 Avenue A between Sixth Street and Seventh Street.

There was a ribbon-cutting ceremony this morning at 11:45. Here's more on the gym via the EVG inbox...

As a part of the Grand Opening celebration, Blink Fitness will donate 50 one-year memberships, worth over $10,000, to Lower Eastside Girls Club, an organization dedicated to connecting girls and young women to healthy and successful futures.

The newest Blink Fitness facility will boast a broad offering of top-of-the-line strength equipment that includes free weights, plates, and machines for upper body, lower body, and core, as well as a wide variety of premium cardio machines and a multi-use space for additional exercises, stretching, and functional training.

Certified personal trainers will be available for those members who wish to create a custom workout experience tailored to their personal goals. As a gym that promises to provide a premium experience to all who join, memberships are available for as low as $25 per month with a free start up personal training session.

Blink Fitness will bring its Mood Above Muscle™ philosophy to its newest location, celebrating the idea that exercise is not only about looking good, but also about feeling good. Blink Fitness strives to make working out fun and uplifting by creating a Feel Good Experience™, which is made up of five pillars that make Blink unlike any other fitness club. This includes their respectful and friendly staff, bright and open gym design using colors that are scientifically proven to enhance mood, a spotlessly clean facility, and music specifically selected to motivate members.

Here are the hours for the gym based in the retail space of Ben Shaoul's luxury residences at 100 Avenue A:

Monday-Thursday: 5 am to 11 pm
Friday: 5 am to 10 pm
Saturday-Sunday: 7 am to 7 pm

Blink Fitness opens Oct. 25 on Avenue A

According to the guy at the sales office anyway. The gym is at 98 Avenue A between Sixth Street and Seventh Street in the base of Ben Shaoul's 6-story 8-story condoplex.

Previously

Blink Fitness getting its Blink Fitness signage on Avenue A

Happening this afternoon at 98 Avenue A between Sixth Street and Seventh Street.

Signs on the windows say the gym is opening at the end of this month. Workers started carting in the machinery on Monday.

Memberships are, for now, $20 a month with $1 annual membership ... the membership office arrived at 115 Avenue A in late August. You can stop by Ray's for fried Oreos afterwards.

The gym is the retail tenant in Ben Shaoul's surrounding condoplex.

And two more shots via Peter Brownscombe...

Blink opens a sales office on Avenue A

[Photo via @edenbrower]

Blink Fitness is opening at 100 Avenue A this fall... ahead of that, the gym unveiled a temporary sales office yesterday nearby at 115 Avenue A ... The Blink website for this location shows a rate of $20 a month for an all-access membership ... and $15 a month for access to just the Avenue A gym.

The No. 115 space previously served as a sales office for Ben Shaoul's condoplex at 100 Avenue A.

Full reveal at 100 Avenue A

On Monday afternoon, workers started removing the construction netting and scaffolding from 100 Avenue A ... eventually offering a full reveal of developer Ben Shaoul's condoplex between Sixth Street and Seventh Street...

And by late yesterday afternoon...



Per the marketing copy, "100 Avenue A is a vibrant new style of premium condominium living not yet seen on Tompkins Square Park."

As previously noted, residences (32 in all) at the 6-story 8-story building start at $1.3 million. (A construction worker told EVG correspondent Steven that new residents could likely start moving in as early as next month.) A Blink Fitness Center, with prices starting at $25 a month, will occupy the retail space.

Anyway, the 7-days-a-week work paid off... this is 100 Avenue A in July 2015...



... and a look back to 2009, when the one-time movie theater was East Village Farms...



Previously on EV Grieve:
A little bit of Hollywood on Avenue A

East Village Farms is closing; renovations coming to 100 Avenue A

Inside the abandoned theater at East Village Farms on Avenue A

Reader reports: Village Farms closing Jan. 31; building will be demolished

Asbestos abatement continues at 98 Avenue A, Ben Shaoul's latest East Village trophy

Looking at some East Village gym options

[Reader photo from last week]

The coming soon signage for Blink Fitness arrived last week at 98-100 Avenue A.

The 12,000-square-foot facility, expected to be open this fall between Sixth Street and Seventh Street, has advertised fees "as low as $15 a month." Blinkers can pay $10 extra a month for a premium membership that includes access to any location. (Updated: This Blink location will be $25 a month, per a rep.)

After our post last week we heard from several readers who say they'll sign up for Blink, the low-budget sibling in the Equinox family ... mostly because of the price and also due to a lack other neighborhood gym options. (This is not taking into account more specialized places, such as Mile High Run Club on Fourth Street between the Bowery and Lafayette, CrossFit East River on Ninth Street near Avenue C or Nimble Fitness on St. Mark's Place. And SoulCycle on Lafayette and FlyWheel Sports in the Death Star.)

The Dolphin locations abruptly closed on both East Fourth Street and, several years earlier, on Avenue B.

One reader expressed frustration with the summer hours recently posted at the basement-level Iron and Silk on Third Street near Avenue A...



They are only open for four hours on Saturdays and closed on Sundays, two key days for people who work during the week...



There's the Synergy Fitness Club on 14th Street between Second Avenue and Third Avenue that, despite the sign saying they are open 24 hours, isn't open 24 hours...



Several members have described this gym to us as "sketchy" with random opening hours... then there was this flyer campaign that someone recently launched nearby... claiming "Synergy Fitness will send your account to Collection without ANY NOTICE"...



There's also the newish New York Sports Club on Avenue A between Second Street and Third Street. (Their website advertises a $39.99 single-club rate with multi-club access rates of $64.99 and $74.99.) Meanwhile, the 14th Street Y has multiple membership packages, though the prices aren't listed online.

Of course there's East River Park and the jungle gym at Tompkins Square Park. You can also get creative and take advantage of a stationary Citi Bike.

Blink Fitness signage arrives at 100 Avenue A

The Blink signage arrived yesterday (photos courtesy of an EVG reader) on the sidewalk bridge at 100 Avenue A, the incoming condoplex from developer Ben Shaoul.

As previously reported, a Blink Fitness gym is opening a 12,000-square-foot facility in the retail space here between Sixth Street and Seventh Street...



The signs point to a fall opening. (The East Village location has a holding place on the Blink website.) The site advertises rates "as low as $15" a month. (Updated: This Blink will cost $25 a month, per a rep.)

In other Ben Shaoul development news, New York Yimby got the first look yesterday of some interior renderings for 196 Orchard St., the 11-stories of condos going up adjacent to Katz's. The residential building, as noted before, includes a three-level Equinox gym, Blink's upscale relative.

As for the homes at No. 196, studios start at $1.075 million.

Sidewalk bridge at 100 Avenue A looks so naked now without the naked, painted people

Something is different about the sidewalk bridge at 100 Avenue A along East Sixth Street and East Seventh Street...



No naked, painted people!

You remember...



The 100 Avenue A marketing motif disappeared this past Friday.

But, you can still find the remains of the marketing campaign at the temporary sales office for the condoplex at 115 Avenue A...



Previously on EV Grieve:
Wooing the condo crowd with naked women motif on Avenue A

The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!

Trying to figure out what is going on at 98-100 Avenue A

Part of the former Alphabets storefront will serve as sales office for Ben Shaoul's 100 Avenue A

Someone threw black paint bombs at the naked women condo ad along 100 Avenue A

Take a look at the inside of Ben Shaoul's condos at 100 Avenue A

100 Avenue A announces its incoming sales office with familiar naked, graffitied person motif

100 Avenue A announces its incoming sales office with familiar naked, graffitied person motif

[Photo from November]

Back in November, we told you that the vacant storefront at 115 Avenue A near East Seventh Street will serve as a sales office for Ben Shaoul's 100 Avenue A.

On Wednesday, the familiar marketing motif of the graffitied naked people arrived on the door...



Yesterday morning, the banner attracted the attention of two men who had been camped by the chess tables across the street in Tompkins Square Park...



As previously noted, the residences between East Sixth Street and East Seventh Street at the new 6-story 8-story building will start at $1.3 million.

The last tenant at No. 115, the gift shop Alphabets, closed here in in February 2014, merging with their newly opened location at 64 Avenue A between East Fifth Street and East Fourth Street.

Previously on EV Grieve:
The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!

Trying to figure out what is going on at 98-100 Avenue A

Part of the former Alphabets storefront will serve as sales office for Ben Shaoul's 100 Avenue A

Someone threw black paint bombs at the naked women condo ad along 100 Avenue A

Take a look at the inside of Ben Shaoul's condos at 100 Avenue A

Take a look at the inside of Ben Shaoul's condos at 100 Avenue A

Rendering Reveal Week continues... as a new website for Ben Shaoul's condoplex at 100 Avenue A between East Sixth Street and East Seventh Street has been unleashed (h/t Curbed!).

As previously reported, the residences at the 6-story 8-story building start at $1.3 million.



Let's enter the lobby...



... and head on up to one of the residences...









Per the 100 Avenue A website:

100 Avenue A has 32 units, ranging from one to three Bedroom residences with four Penthouse units. Whichever you choose, your home will have stunning floor plans, light-filled layouts, and expansive windows for taking in the view outside. When your friends and family come over, they might even ask to move in.

• Bianco Dolimiti Honed Marble Bathroom Tile

• Waterworks Polished Nickel Bathroom Fixtures

• Kitchen Design by Effeti

• Sabia White Oak Herringbone Kitchen Floors

• Statuary White Marble Kitchen Countertops

• Calacatta Honed Marble Herringbone Backsplash

• Miele Refrigerator, Oven and Cooktop, Dishwasher, Washer/Dryer in all units

And what else can new residents expect in the building? Back to the website!

100 Avenue A has a private landscaped roof deck.

Things that it’s good for:

• Sunbathing and picnic-ing
• Looking up at the night sky
• Thinking happy thoughts about your apartment below
• Lounging and laughing with friends

Things that it’s not good for:

• Being inside

The building also has another roof garden on the second floor, so you can experience all these benefits twice over

And if you are still breathing, the newly launched site also offers insights into its naked-person marketing motif ...

When we began building 100 Avenue A, we wanted to create a place for people who strive to make their mark on the city. Working with the gifted architect Ramy Issac of Issac and Stern, we believe that we’ve realized that vision. The building stands proudly in the center of the East Village, a neighborhood with a storied past of iconoclasts.

Today, a new generation of residents are reanimating and updating the area’s transgressive traditions with their creativity and vitality. 100 Avenue A is the embodiment of the East Village’s ever-evolving identity. It’s for the brave and the bold: people who want the finest that New York has to offer, and who aren’t afraid to break conventions.

Developer Ben Shaoul bought the former theater-turned market at 100 Avenue A in the spring of 2013 for $15.5 million.

Previously on EV Grieve:
A little bit of Hollywood on Avenue A

Inside the abandoned theater at East Village Farms on Avenue A

New Facebook group is advocating for a Trader Joe's on Avenue A

Workers back demolishing what's left of 98-100 Avenue A

Rest assured, there isn't a fire in the hole at 98-100 Avenue A

Continued dewatering at Ben Shaoul's 98-100 Avenue A prompts visit by the FDNY

Ben Shaoul's 98-100 Avenue A emerging from the dewatering hole

Life next to 98-100 Avenue A

Condos at Ben Shaoul's 98-100 Avenue A will start at $1.3 million; high-end gym eyed for retail space

The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!

Trying to figure out what is going on at 98-100 Avenue A

Someone threw black paint bombs at the naked women condo ad along 100 Avenue A

Ben Shaoul's 100 Avenue A ready for tours

And over at 100 Avenue A between East Sixth Street and East Seventh Street, Ben Shaoul's incoming condoplex is starting to finally look like a residential building.

Which may by why the property is now open for tours (let's see who responded to the building's naked lady marketing motif!) with broker Ryan Serhant...

Site tours of 100 Avenue A have begun!!!!!!! I'm so excited I can't even feel the cold!!!!!! www.100AveA.com

A photo posted by Ryan Serhant (@ryanserhant) on Jan 25, 2016 at 12:54pm PST

Questions! If we go on a tour, then do we get to wear a branded 100 Avenue A hard hat like Ryan Serhant? And is there an economy tour?

The residences at the 6-story 8-story building start at $1.3 million.

Previously on EV Grieve:
The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!

Trying to figure out what is going on at 98-100 Avenue A

Someone threw black paint bombs at the naked women condo ad along 100 Avenue A

Someone tagged the incoming condos at 100 Avenue

Well, not the most noticeable tags on the south-facing wall of Ben Shaoul's under-construction condoplex between East Seven Street and East Sixth Street... but they are new as of today...



There!



Previously on EV Grieve:
Someone threw black paint bombs at the naked women condo ad along 100 Avenue A

Someone threw black paint bombs at the naked women condo ad along 100 Avenue A

An EVG reader notes that last night, someone (vandal? folk hero?) tossed a few black paint bombs at the naked-women-clad plywood at 100 Avenue A between East Sixth Street and East Seventh Street...



... where developer Ben Shaoul is putting in a 6 8-floor condoplex where prices will range from the high $1,000s per square foot to north of $2,000 per square foot.

Perhaps these real paint bombs are fitting to the whole marketing concept. Broker Ryan Servant recently explained the campaign this way on Instagram:

This is a real model, with real paint. This is my team, my developers, my clients, my friends, my family, my fans. This is for everyone who sells something who does it differently. This is for the kids who wear clothes other kids won't or don't. This is for the the Dad who goes back to school to make his kids proud. This is for the student who turns in 2 pages of a 5 page essay - and aces it. This is for everyone who has been bullied, talked about, made fun of, and pointed at.

Previously on EV Grieve:
Wooing the condo crowd with naked women motif on Avenue A

The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!

Part of the former Alphabets storefront will serve as sales office for Ben Shaoul's 100 Avenue A

Workers have been renovating the storefront at 115 Avenue A near East Seventh Street.

According to a tipster (and confirmed with the contractor), the space will house the sales office for developer Ben Shaoul's condos going up nearby at 100 Avenue A.

The residences at the new 6-story 8-story building will start at $1.3 million.

The previous tenant at No. 115, the gift shop Alphabets, closed here in in February 2014, merging with their newly opened location at 64 Avenue A between East Fifth Street and East Fourth Street.

Previously on EV Grieve:
The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!

Trying to figure out what is going on at 98-100 Avenue A

The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!

[Photo Tuesday by Peter Brownscombe]

The retail space at developer Ben Shaoul's in-progress new building is now on the market.

Cushman & Wakefield has the listing:

A retail interest at the base of a newly developed eight-story, luxury condo building designed by Issac & Stern located on the east side of Avenue A between East 6th and East 7th Streets. The retail is long term leased to Blink Fitness for 15 years with two (2) five (5) year options. Blink Fitness has over 38 locations in the NYC Metro area and is an affiliate of Equinox Holdings, who’s long term debt is rated B2 by Moody’s. The retail unit will consist of 6,717 SF of ground floor space with 11’ 8” ceilings and a 5,177 SF lower level with 9’ 2” ceiling heights.

Additionally, the space will feature a glass facade and over 76’ of frontage on Avenue A. It is located just south of Tompkins Square Park and within walking distance to the F, 6, N, R and L train stops. This is a rare opportunity to acquire a long term leased, low maintenance asset in the heart of one of the fastest growing neighborhoods of Manhattan.

Price: $24.5 million.

The listing also includes some new renderings of the building, which looks even bigger than the recently disclosed 8 stories…





In other 100 Avenue A news, broker Ryan Serhant, star of "Million Dollar Listing New York," offered some clarification (sort of!) via Instagram about the naked women (and one man?) …



…that are at the center of the building's marketing campaign that we wrote about last Friday…

This is a real model, with real paint. This is my team, my developers, my clients, my friends, my family, my fans. This is for everyone who sells something who does it differently. This is for the kids who wear clothes other kids won't or don't. This is for the the Dad who goes back to school to make his kids proud. This is for the student who turns in 2 pages of a 5 page essay - and aces it. This is for everyone who has been bullied, talked about, made fun of, and pointed at. This is for the tattoos hidden under suits at work. This is for the study breaks and the over-time. The crazy dates and the rosé wine. Learn the system, use the system, change the system. 100AVEA.com

A photo posted by Ryan Serhant (@ryan_serhant) on Nov 2, 2015 at 6:14pm PST

Per Curbed, who noted the Instagram on Wednesday:

What does a naked, painted woman have to do with multimillion dollar condos? How does this, the image or the condo, speak for "everyone who has been bullied, talked about, made fun of, and pointed at," as Serhant's text suggests? Reminder: this is a development bringing expensive apartments to a neighborhood its developer has had a hand (an arm, really) in bringing into its current state.

Previously on EV Grieve:
Trying to figure out what is going on at 98-100 Avenue A

Wooing the condo crowd with naked women motif on Avenue A

Ben Shaoul's 100 Avenue A has now entered the next phase — sales!

The broker bunting arrived on the sidewalk bridge yesterday here between East Sixth Street and East Seventh Street … advertising the teaser site with contact info for broker Ryan Serhant, star of "Million Dollar Listing New York," and his team.

And how would you choose to sell these 33 (or 44!) condominium residences?

With naked women!







The design — naked women lying at rest with 100 Avenue A written all over her body — recalls the title sequences that Maurice Binder created for the first 14 James Bond films…





An homage? Or just some butt shots?





Anyway, we know who the target audience is now for these residences, which as reported, will range in price from $1.3 million to $2.3 million.

Previously on EV Grieve:
Trying to figure out what is going on at 98-100 Avenue A