[Photo from Saturday]
ICYMI: Expanding vegan chain By Chloe will open an outpost at the former Coffee Shop space on Union Square West later this year.
Here's more on what to expect via Eater, who first reported this news:
At the Coffee Shop space, the interior will pay homage to the nostalgic diner by including “intimate round banquette seating” and “a nod” to the restaurant’s original neon sign, according to By Chloe marketing material.
But its a move that still may not sit well with longtime fans of Coffee Shop. The restaurant was a nostalgic, distinctively New York place, while By Chloe is part of a huge company that’s in part flourished due to colorful food and spaces made specifically with social media marketing in mind.
By Chloe will have company in this space at West 16th Street. The Coffee Shop will be divided into four spaces. One space is reserved for a Chase branch, as Jeremiah Moss reported last fall.
The Coffee Shop closed last October after 28 years in business. The rising cost of rent and wages were reportedly behind the closure.
