Noted

From earlier this week... Fake ad for "Ivamka Trump's Sweatshop for Women" spotted on St. Mark's Place between Second Avenue and Third Avenue... "A Presidential Parody" via Maia Lorian and Abe Lincoln Jr. ...

The Trump SoHo feature: All is well here!

The New York Post's real estate section today has a cover story titled "Rock, Hudson!: TRUMP'S NEW TOWER SHAKES UP SLEEPY HUDSON SQUARE AREA."

I'll say.

The piece is so full of whoppers, it's hard to know where to start. So how about here:

"[Trump SoHo] is a fantastic emblem to have on the corner," says Prudential Douglas Elliman's Frances Katzen, who is selling the Renwick, a condo building set to rise in Hudson Square. "[But] the building has had a lot to overcome."

Despite protests from neighborhood groups and other controversies -- including the discovery of a 19th-century African church burial ground on the site -- Trump is rising quickly.

"We thought there was a place for younger product downtown," says Ivanka Trump.

Phew! Did away with those "controversies!"

All the "Rock, Hudson!" author had to do was pay a visit to Curbed or maybe just read the headline and second deck of Michael Idov's feature on the property last March 30 in New York:

Trump Soho Is Not an Oxymoron
It’s a 46-story skyscraper being built on a graveyard that’s brought together shadowy Russians and a billionaire brand name to attract internationals in a zoning-skirting scheme that’s enraged the neighborhood, sent glass shattering to the street, and killed a construction worker. It’s New York in the aughts, and inside there’s a luxury suite just for you.

The worker's name was Yurly Vanchytsky. He lived in Brooklyn. He died last Jan. 14. According to reports, he fell 42 stories when he was knocked over by a wooden form used to set concrete collapsed as it was being moved by a crane.

Meet the young real-estate moguls in this week's Page Six Magazine

[Image via Harper's Bazaar]

This week's Page Six Magazine features under-30 real-estate moguls in the city. First, there's cover model Ivanka Trump, the "mogul-ette" who helps run her father's real-estate business. 

Though she is, as defunct lad magazine Stuff once put it, “hot enough to liquefy your assets” — whatever that means — she’s smart enough to do it, too. “My passion is real estate,” she says. Discussing a new Trump property in the Dominican Republic, she says, “We sold 63 estate lots for $365 million, on a price per square acre standpoint which rivals homes in Greenwich, Conn. That was done in six hours a year ago with 20 percent hard deposits.” Even though much of this is incomprehensible, what’s clear is that Ivanka means business. “I rarely go out past midnight,” she says. “I get up between 5:45 and 6 a.m. and ride my beach cruiser bike around the loop in Central Park for exercise. It's cantharric."

Oh, and earlier in the piece:

The double lariat necklace around Ivanka’s neck is from her jewelry line, aptly called the Ivanka Trump Collection, which launched in September 2007. According to Ivanka, the line is “designed off my personality and my aesthetic.” The diamond tassel she’s wearing today, for example, is “feminine but with a modern twist on old Hollywood.” It retails for $140,000 at Ivanka’s marquee store on Madison Avenue.

The good stuff comes in the sidebar, though, where we meet the real sweethearts. Like Ben Shaoul!

According to his feature:

At the tender age of 19, Ben dropped out of college in Miami to buy a building in New York and begin his rise to mini-mogul status. Since moving to New York in 1997 and setting up shop in Soho, though, he’s made enemies with East Village hipsters who accuse him of gentrifying their gritty hood. He reportedly even threatened squatters at 120 St. Mark’s Place with a sledgehammer. And he’s not afraid of getting his hands dirty in other ways, either: “I’ve unclogged toilets, laid brick, done dry wall,” says Ben. “I’ve been doing this since I was 19, which is longer than a lot of the older guys.”

Previously on EV Grieve:
Landlord accused of harassing longtime tenants