Cereal killer: Kellogg's NYC Café shutters on Union Square`

[TT Tiger pic via Instagram]

The Kellogg's NYC Café opened on the northern section of Union Square in December 2017, an event that inspired far too many posts on some local blogs.

Now an EVG reader alerts us that the space on the second level of 31 E. 17th St. (above the AT&T store) — which offered a DIY cereal-creation station as well as Pop Tarts — closed last week.

The announcement came via Instagram...

View this post on Instagram

Today we share that KNYC Union Square is permanently closed. We are sincerely thankful for the support of all our great guests of this unique cereal experience. While Kellogg is busy creating the next adventure, the Union Square space will be open as The White Box through our partner Co.create NYC for special events. Contact info@cocreatenyc.com for more information.

A post shared by Kellogg's NYC (@kelloggsnyc) on Nov 25, 2019 at 9:10am PST

Previously on EV Grieve:
Crunch time at the Kellogg's NYC Café on Union Square

Oh Gr-r-reat! Kellogg's cafe opening slightly delayed on Union Square

Kellogg's Union Square cafe closer to snapping, crackling and popping

Kellogg’s NYC, will be slinging cereal at an all-day breakfast café on Union Square next month

Crunch time at the Kellogg's NYC Café on Union Square

The Kellogg's NYC Café has been up and running on the northern section of Union Square since Dec. 14.

The space on the second level of 31 E. 17th St. (above the AT&T store) offers bowls of cereal (there's a a DIY cereal-creation station) as well as Pop Tarts and a variety of coffees and teas.

EVG reader Harry Weiner stopped in for a quick look...





Harry said that the cafe wasn't crowded ... other observations: "actually an inefficient use of space in terms of seating... and merchandise for sale. I wasn’t tempted to eat anything. I can’t imagine that sales will cover the rent."

Here are the current specialty bowls of cereal via the Kellogg's NYC Café website...



Previously on EV Grieve:
Oh Gr-r-reat! Kellogg's cafe opening slightly delayed on Union Square

Oh Gr-r-reat! Kellogg's cafe opening slightly delayed on Union Square

The Kellogg's NYC Café on the north side of Union Square was scheduled to open on Dec. 7.

We can’t wait to welcome you to our new home right in the heart of Union Square! We’ll be opening on December 7th and look forward to seeing you then! . . . And we’re hiring a pastry cook! If you’re interested in joining our team, shoot us a message here!

A post shared by Kellogg's NYC (@kelloggsnyc) on Nov 9, 2017 at 5:45am PST

However, per this reader-submitted photo, the grand opening is now a week later — this Thursday, Dec. 14...



On the menu: bowls of cereal (there's a a DIY cereal-creation station) with a choice of milk, milkshakes, Pop Tarts and ice cream sundaes. (The cafe will collaborate with a variety of chefs and source ingredients from the Union Square farmer's market.) The cafe will be open from 8 a.m. to 6 p.m. during the week; 9 a.m. to 6 p.m. on Saturday; 10 a.m. to 4 p.m. on Sunday. Per the cafe website, this is a credit-card-only establishment.

Previously on EV Grieve:
Kellogg's Union Square cafe closer to snapping, crackling and popping

Kellogg's Union Square cafe closer to snapping, crackling and popping

Just noting that the signage went up this week for the Kellogg's NYC Café on the north side of Union Square. It's scheduled to open on Dec. 7. Menu items include unique combinations of cereal and Pop Tarts.

Previously.

Kellogg’s NYC, will be slinging cereal at an all-day breakfast café on Union Square next month

We can’t wait to welcome you to our new home right in the heart of Union Square! We’ll be opening on December 7th and look forward to seeing you then! . . . And we’re hiring a pastry cook! If you’re interested in joining our team, shoot us a message here!

A post shared by Kellogg's NYC (@kelloggsnyc) on Nov 9, 2017 at 5:45am PST

In case you missed this announcement the other day (Thursday!) ... Kellogg's NYC Café is opening its "immersive new brick-and-mortar cereal café and experience" on Dec. 7 near the Barnes & Noble on Union Square.

A few details from the news release:

Anchored by an open-concept kitchen where guests can watch as cereal creations are being made, visitors will be able to select items off the menu or create their unique flavorful combos – including a DIY cereal creation station with ingredients fresh from the Union Square farmer's market.

Aside from bowls of cereal with a choice of milk, the menu includes milkshakes, Pop Tarts and ice cream sundaes.

The Commercial Observer reported that the Café will span 5,000 square feet on the second floor (above the AT&T store) at 31 E. 17th St.

Kellogg's previously operated a pop-up cafe from July 2016 to this past August in Times Square, as the Observer noted.