In case you missed this announcement the other day (Thursday!) ... Kellogg's NYC Café is opening its "immersive new brick-and-mortar cereal café and experience" on Dec. 7 near the Barnes & Noble on Union Square.
A few details from the news release:
Anchored by an open-concept kitchen where guests can watch as cereal creations are being made, visitors will be able to select items off the menu or create their unique flavorful combos – including a DIY cereal creation station with ingredients fresh from the Union Square farmer's market.
Aside from bowls of cereal with a choice of milk, the menu includes milkshakes, Pop Tarts and ice cream sundaes.
The Commercial Observer reported that the Café will span 5,000 square feet on the second floor (above the AT&T store) at 31 E. 17th St.
Kellogg's previously operated a pop-up cafe from July 2016 to this past August in Times Square, as the Observer noted.