The empty storefront at 165 Avenue B is now home to a production studio for Avänt Candle, an online seller that promises "the ultimate candle experience."
Per their website:
We differentiate ourselves by clearly expressing a genuine, relatable scent experience; without needing to articulate the subtle nuances that enhance each complex fragrance. The occasional emission of said nuances add ever-changing elements of discovery to each burn making Avänt Candles unique.
Our candles sizes aim to last longer than our competitors at a reasonable price point. Each candle is designed to last for the course of a week, a month, a season, half-year or annually. Finally, our burn-time-to-dollar ratio is better than our competitors by 150% on average.
It's not clear if this space will eventually become a retail outlet for the brand.
According to the Avänt Candle website, signature candles start at $50 for the small size. There are also Travel Sets for $60. The 365 Annual Candle with 720 hours-plus of burn time is $360.
Per the reader who shared this storefront news: "Their website is gorgeous and the scents are pretty tantalizing, I admit. But $50 for a candle? Man, $360 for a candle on Avenue B?!?"
The space between 10th Street and 11th Street has been vacant for years. A restaurant serving Cantonese-style food was in the works, but that never materialized. The last tenant was the junk-thrift shop Waldorf Hysteria more than 10 years ago.
Previously on EV Grieve:
165 Avenue B back on the market
165 Avenue B has been sold, and 2 apartments are on the market