From Mikey's to Smileys on Avenue A

Signage is up for Smileys, a "wellness shop," at 199 Avenue A between 12th Street and 13th Street.

The business logo is of a smiley face with marijuana leaves for eyes (see the brand's Instagram account) ... presumably another unlicensed weed-related shop. 

Until early November, this storefront had been home to Mikey Likes It Ice Cream for nearly nine years. Founder Michael "Mikey" Cole announced that his company was undergoing a reorganization and that they would reopen a new flagship location elsewhere in 2023. 

In an Instagram post, Cole stated that the Avenue A store closed following the constant "day-to-day battle and hardship" during the pandemic. 

In other storefront news here, the psychic is no longer in the space next door (though the awning remains)...

Citing a reorganization, Mikey Likes It Ice Cream closes Avenue A location

As part of a brand reorganization, the Mikey Likes It Ice Cream outpost is now permanently closed at 199 Avenue A between 12th Street and 13th Street. 

Founder Michael "Mikey" Cole and his team made the announcement in an Instagram post ... with word of a new flagship store coming in the spring...

To all of our fans and supporters, we are so happy and excited to announce that Mikey Likes It Ice Cream is currently reorganizing the company to expand our products and services to the global market. Also, during this transition, we will be opening new locations, and our new Mikey Likes It Ice cream Flagship store in the spring of 2023.

The post stated that the Avenue A store closed following the constant "day-to-day battle and hardship" during the pandemic. 

We were just not able to recover fast enough and come to terms with our current landlord. Although we greatly appreciate the efforts to accommodate our needs, we understand how the pandemic itself hurt all business owners.

Although a bittersweet moment, we are very grateful for what this store has given us as a family. Over the years, we have had the opportunity to meet so many people from various walks of life and have been able to create friendships that we would’ve never had without having this store. 

We have become a staple in the community and have enjoyed watching the children of the community come to the store as children and grow into mature, responsible adults. From the bottom of our hearts, we would like to thank all of our customers and staff that have been loyal to Mikey Likes It Ice Cream over the years. 

Cole started the business from his parent's Stuy Town apartment, where he grew up. He later opened his first outpost here on Avenue A in 2013 and expanded to Harlem. You can read our 2013 interview with Cole here.

Ice cream aside, we enjoyed the changing artwork on the rolldown gate in the first few years ... where Andre Trenier created one of his 1980s-inspired murals corresponding with the shop's flavor of the month... favorites included Grace Jones... Teen Wolf ... Tootie from "Facts of Life" and ... Prince. 

Until a new outpost opens, you can still find Mikey's products for delivery online.

Image from the summer via @mikeylikesiticecream 

Friday's parting shot

Photo by Lola Sáenz 

Today with Michael "Mikey" Cole outside Mikey Likes It Ice Cream on Avenue A...

Mikey Likes It and Tompkins Square Bagels join forces for first collaboration

Two Avenue A mainstays — Mikey Likes It Ice Cream and Tompkins Square Bagels — have teamed up for a Black History Month special with part of the proceeds going to benefit the Loveland Foundation.

The two just debuted a new cream cheese flavor and specialty sandwich. For this creation, the two reinterpreted Mikey's popular Southern Hospitality scoop... combining TSB's cream cheese with chopped, candied praline pecans, chunks of mini pecan pies from Abu’s bakery in Bed-Stuy and pecan pie filling.

Thrill-seekers may also order the Southern Hospitality cream cheese on an everything bagel with strips of bacon (you have to ask for Mikey's Southern Hospitality sandwich). 

For the rest of February, 10 percent of the sales from these items will go to the Loveland Foundation, a therapy fund for Black women and girls. 

The two shops plan to collaborate more in the future. 

"Mike and I have been talking about doing something together for years. Running a small business alone can totally consume you, and no matter how many times Mike and I bumped into each other on my walks home from work, we could never find the time to pull it off," TSB owner Christopher Pugliese told me about Mikey's founder, Michael "Mikey" Cole. 

Pugliese called Cole about this idea last Wednesday, and by Friday, Cole was in the TSB kitchen on Avenue A. 

"We had a blast and plan to do more collaborations together as well as some other charities feeding the homeless and hungry on the Lower East Side and in Harlem. Mike does a lot of charity work and when I asked him if I could join in he was very welcoming to the idea," Pugliese said. "I have to tell you, at one point he was working with my guys and I was looking over at him and I was just so happy he was there and that his place is around. COVID has taken so many small businesses. I really hope people in the East Village will show their support for Mike's place. I can't stress enough what a great, kind, big-hearted guy he is."

Checking in on Mikey Likes It

Text and photos by Stacie Joy

Mikey Likes It recently reopened at 199 Avenue A between 12th Street and 13th Street after the COVID-19 PAUSE.

I stopped by to talk with owner Mikey Cole about his 6-year-old ice cream shop and love for the community.





"The time we're in is heavy," Mikey tells me, "and racial matters are on our minds. This isn't a one-day change. In racial situations, food is color-blind. If ice cream can be the medium to let tensions down, let it be. Let it be a slice of heaven in chaos."

Between serving customers, he talks about his experiences growing up in Stuy Town.

"The East Village is a mecca, a melting pot of different cultures, different ethnic groups," he says. "My parents are from Sierra Leone in Africa and my momma cooked dinners different from my neighbors. I learned about their cultures from visiting their homes after school, for example, tasting my friend’s parents Indian-food Thanksgiving dinner. And they learned about mine."

In pursuit of food experiences, Mikey went vegan for one month prior to creating his vegan ice cream so he could learn more about the process and experience a plant-based lifestyle for himself. This led to the Eat To Heal flavor, a vegan blueberry-hibiscus treat with pineapple and cayenne pepper swirl.

Mikey is also partnering with Kolkata Chai Company on Third Street for a vanilla chai with caramel swirl ice cream served, similar to an affogato, where the scoop floats in the hot spiced chai. Mikey Likes It has worked with other local shops, including Whitmans on Ninth Street for a bacon-vanilla-caramel bacon burger.

Mikey’s current favorite flavor is Southern Hospitality (a butter pecan with praline and pieces of pecan pie), which he says is like his store’s policy of offering wholesome family love.



The shop is currently offering deliveries, and pick-up pints and merch with online ordering only, plus a free scoop with every order. Mikey tells me that he shows his customers appreciation with the free treat, so people can eat their scoop on the way home and the ice cream makes it back to their freezers.



You can keep up with Mikey’s changing flavors and hours of operation on Instagram.

Mikey Likes It returns, and now with delivery

[Photo the other day by Lola Saénz]

Mikey Likes It is back open on Avenue A between 12th Street and 13th Street ... today through Monday, you can order a pint of ice cream via the shop's website and pick it up in person... they are also offering deliveries in Manhattan.

Holiday weekend hours: 2-8 p.m. You can follow along on their Instagram account for updates.

Thursday's parting shot

EVG regular Lola Saénz ran into Michael "Mikey" Cole today outside Mikey Likes It on Avenue A between 12th Street and 13th Street.

He was checking in on his ice cream shop, which has been closed for the duration of the COVID-19 PAUSE.

Mikey has been staying home and staying healthy ... and he's looking forward to reopening again one of these days...

The scoop on the street photography exhibit at Mikey Likes It

Mikey Likes It plays host to street art photography showcase... the opening is today (Aug. 24!) from 4-9 p.m. at the ice cream shop, 199 Avenue A between 12th Street and 13th Street.

The exhibit, titled #ShootersStreetArt and featuring 20 photographers, will be on display for the next month.

Scoop: Mikey Likes It back in action on Avenue A

Mikey Likes It is back open this afternoon on Avenue A between 12th Street and 13th Street, per EVG regular Lola Saénz, who took this photo of founder Michael "Mikey" Cole at the ice cream parlor.

In late June, the New York State Department of Taxation and Finance seized the shop for nonpayment of taxes. Apparently all that has been worked out...

Mikey Likes It remains closed on Avenue A

[Photos by Steven]

Updated 7/16: Mikey's is back open

Last Thursday, the New York State Department of Taxation and Finance seized Mikey Likes It for nonpayment of taxes, per the legal notices on the ice cream shop's front door on Avenue A between 12th Street and 13th Street.



More than a dozen readers sent along photos of the closed gate ... the readers expressed hope that founder Michael "Mikey" Cole is able to get the shop up and running again.

Cole started the business from his parent's StuyTown apartment, where he grew up. He later opened his first outpost here on Avenue A in 2013 ... and later expanded to Harlem.

Mickey's took to Instagram to address the closure... noting the Mikey's truck is in action, though the shop will be closed for the rest of the July 4 holiday week ...

View this post on Instagram

We are restructuring our stores and will be closed this week until further notice. We will be updating everyone on the location of the truck daily. Sorry for the inconvenience. Stay Tuned! 🍦👍🏿

A post shared by Mikey Likes It Ice Cream (@mikeylikesiticecream) on Jul 1, 2019 at 3:12pm PDT

A moment at Mikey Likes It Ice Cream

Late this afternoon EVG regular Lola Saénz caught up with Michael "Mikey" Cole, the proprietor of Mikey Likes It Ice Cream at 198 Avenue A between 12th Street and 13th Street... where the shop today debuted a custom flavor created by hip-hop artist Benny the Butcher, the aptly named The Butcher (a Sour green apple ice cream with green apple gummy bears and a red apple swirl topped with a fondant butcher cleaver).

'Webster' call

Been awhile since we noted one of the 1980s-throwback murals on the gate at Mikey Likes It, 199 Avenue A between 12th Street and 13th Street. Back on Tuesday, Andre Trenier created this mural of Webster to coincide with the ice cream shop's flavor of the month...

Mikey Likes It was back open this past weekend

After a three-plus-week closure, Mikey Likes It reopened on Friday evening at 199 Avenue A between 12th Street and 13th Street.

On Friday afternoon, Mikey's posted the following message to Facebook: "After a few minor technical difficulties, our East Village location is back."

And by Saturday...


[Photo by Lola Sáenz]

Owner Michael "Mikey" Cole told EVG reader Brucie on Saturday that the machine they use to make the ice cream broke down, and it took weeks to get the right parts ordered and delivered — and to get the proper repair. (Mikey also said that they're looking into buying spare parts or another machine as a backup so this doesn't happen again.)


[Photo Saturday night at close by Brucie]

Saturday also marked the four-year anniversary for the shop.

Mikey Likes It back in scooping action this evening

After a three-plus-week closure, Mikey Likes It is back in action ... 199 Avenue A between 12th Street and 13th Street...

Return of the Mack... Daddy

A post shared by Mikey Likes It Ice Cream (@mikeylikesiticecream) on May 19, 2018 at 10:38am PDT

Updated 5/19

They are open this Saturday afternoon... and there's a crowd... photo by Lola Sáenz...



Updated 5/21

Find more on the situation here.

[Updated] Mikey Likes It remains closed, and people are getting worried

Earlier last week, Andre Trenier created one of his 1980s-flavored murals on the gate at Mikey Likes It, 199 Avenue A near East 12th Street.

The murals always correspond with the ice cream shop's new flavor of the month. Unfortunately, the painting has been the only activity here of late. The storefront has been closed since at least May 1, and some readers/Mikey fans are concerned.

The shop, which is active on social media, hasn't posted anything on Instagram since May 1:

Sorry for the inconvenience both locations are closed today. We are finishing up spring cleaning, we will be right back in a couple days 👍

Meanwhile, the shop's phone is currently out of service. (Mikey's Harlem location is also closed.)

By the way, Saturday marks the four-year anniversary for Mikey Likes It on Avenue A.

You can read our two-part interview with Michael "Mikey" Cole from September 2014 here and here.

Updated 5/18

And they are back open!

The 'Wolf' of Avenue A

New(ish) month, new flavor of the month with corresponding art on the gate at Mikey Likes It, 199 Avenue A near East 12th Street.

Andre Trenier's 1980s-flavored mural in October pays tribute to one of the greatest films from that era — "Teen Wolf," which topped "Out of Africa" for Best Picture that year as I recall.

Anyway! As always, the mural coincides with the flavor of the month, which is Teen Wolf, a combo of maple ice cream, chocolate covered marshmallows and pumpkin spice Oreos.

And a bonus photo of last month's mural – Tone Lōc ... (the flavor was "Wild Thing") ...

The Facts of Life (Tootie!) at Mikey Likes It

Been awhile since we featured the gate at Mikey Likes It, 199 Avenue A near East 12th Street... Andre Trenier's 1980s-flavored mural always coincides with the flavor of the month ... this time around it's the "Facts of Life" — "a Prickly pear ice cream with Blood orange and Prickly pear swirl and Orange glazed cake pieces," per Mikey's Instagram account.

And that is Eastland's Dorothy "Tootie" Ramsey (Kim Fields) from the long-running NBC sitcom "Facts of Life" on the gate.

And flashback to May, and "Good Times" with Jimmie Walker...

It's Christmas time at Mikey Likes It

RUN DMC is on the gate at Mikey Likes It, 199 Avenue A near East 12th Street. Andre Trenier's 1980s-flavored mural coincides with the flavor of the month — "Christmas in Hollis" ...

New month, means new flavor. Presenting "Christmas in Hollis" white chocolate ice cream with crushed peppermint puffs, semi sweet chocolate chips and chocolate covered marshmallows. #mikeylikesit #mikeylikesiticecream #nyc #foodie #food #goodeats #foodblogger #feastagram #feastagram #🍦 #leadersofthenewscoop

A photo posted by Mikey Likes It Ice Cream (@mikeylikesiticecream) on Dec 4, 2016 at 4:47pm PST

Mikey Likes It Rocks the Bells

[Photo by Greg Masters]

LL Cool J is the artist of the month on the gate at Mikey Likes It, 199 Avenue A near East 12th Street. Andre Trenier's 1980s-flavored mural coincides with the flavor of the month — Rock the Bells.

Mikey Likes It unveils a new ice cream truck

The truck made its debut yesterday outside the shop on Avenue A between 12th Street and East 13th Street...

Looking good...



By the way, Mikey Likes It turns 2 this May 19.

You can read our two-part interview with Michael "Mikey" Cole here and here.

Thanks to dwg for the photos!