The brand has multiple locations in the United States, including a dozen in NYC.
Tend got its start in late 2019. Here's how TechCrunch covered it at the time:
Tend sees an opportunity to reinvent the dentist's office. How? Through tech-heavy dental "studios" that "prioritize" your comfort by featuring sleek waiting areas that it promises you'll almost never need to use and by offering "Netflix in your chair" that you will enjoy while wearing the latest and greatest Bose headphones. (Tend says it will get your favorite show queued up before you arrive for your appointment, which you will breezily book online, and whose prices you can learn in advance, so you don't suffer sticker shock later.)
And!
It all sounds faintly ridiculous, but also nice, especially contrasted with traditional dentist offices, which tend to be both highly antiseptic and astonishingly vague about pricing.
This is the second permanent tenant for the condoplex on the NE corner of First Street. Liftonic opened a studio on the lower level earlier this year.
The ground-floor retail space — the former BP station property — has seen a variety of pop-up concepts in the past few years, including a Mathieu Lehanneur showroom.
Meanwhile, another East Village condoplex remains tenant-free. The 11,000-square-foot retail space at the base of Steiner East Village on Avenue A between 11th Street and 12th Street is now in its sixth year of emptiness.
And someone has called this out with a sign noting "Storefront Vacant for Six Years" ... with the number of the RIPCO brokers leasing the space... (thanks to the reader for this photo)
