Monday, July 1, 2024

Smiles everyone: New-age dental studio setting up shop in 2nd Avenue condoplex

Tend is opening one of its new-era dental "studios" in the retail space at 24 Second Ave. at First Street. 

The brand has multiple locations in the United States, including a dozen in NYC. 

Tend got its start in late 2019. Here's how TechCrunch covered it at the time: 
Tend sees an opportunity to reinvent the dentist's office. How? Through tech-heavy dental "studios" that "prioritize" your comfort by featuring sleek waiting areas that it promises you'll almost never need to use and by offering "Netflix in your chair" that you will enjoy while wearing the latest and greatest Bose headphones. (Tend says it will get your favorite show queued up before you arrive for your appointment, which you will breezily book online, and whose prices you can learn in advance, so you don't suffer sticker shock later.) 
It all sounds faintly ridiculous, but also nice, especially contrasted with traditional dentist offices, which tend to be both highly antiseptic and astonishingly vague about pricing. 

This is the second permanent tenant for the condoplex on the NE corner of First Street. Liftonic opened a studio on the lower level earlier this year. 

The ground-floor retail space — the former BP station property — has seen a variety of pop-up concepts in the past few years, including a Mathieu Lehanneur showroom

Meanwhile, another East Village condoplex remains tenant-free. The 11,000-square-foot retail space at the base of Steiner East Village on Avenue A between 11th Street and 12th Street is now in its sixth year of emptiness.
And someone has called this out with a sign noting "Storefront Vacant for Six Years" ... with the number of the RIPCO brokers leasing the space... (thanks to the reader for this photo)


Anonymous said...

I walk past this Ave A building daily and often marvel how beautiful and spacious the interiors must be with its large, sleek windows and expansive white walls. The exterior above the first floor certainly feels solid and modern. Then, I continue to think how can someone pay an exorbitant amount of money to be there, yet live above an area that is riddled with filth and graffiti, where it seems there are no future plans to make it more aesthetic or welcoming or even clean for that matter. If I were a prospective buyer, this would be a determent for me personally. I wonder what the residents of this property think. Do they tune it out?

Anonymous said...

That's the new tech, Netflix? Thought they have some tech miracle to prevent pain and panic...
We'll stick to the old playboy magazines at Tim Wattley's office.

Andy said...

There’s been many empty spaces in my area for years also. Just a fact of life now.

Anonymous said...

In an amazon world there is not demand for as much retail space as exists in the EV. Either we increase residential density to increase demand or we should be rezoning to permit other uses on the ground floors of some of these buildings. Otherwise there will be chronic high vacancy and blight.

XTC said...

>@ 5:45- "live above an area riddled with filth and and graffiti" - I thought that was exactly WHY people came to NY. As for exorbitant money, that's a relative statement. It's obviously not unreasonable to them. "do they tune it out?" Bro, it's NY, they just don't care.

>9:28 - I get the high vacancy , but "blight" ? Graffiti has been deemed ART, or something like it, for the past 50 years. I suggest you get a razor knife and cut out few sections (the iconography is unimportant). You might very well be a millionaire down the road.

Anonymous said...

My dentist has been queuing up Netflix for me since 2016, this is nothing new.