Updated: A good point in the comments... this all might be just to show up the potential for a tenant... and isn't necessarily going to be a new bagel place...
Noting the recent arrival of bagel signage over at 105 E. Ninth St. between Third Avenue and Fourth Avenue. (First
post on this in November.)
Not sure at the moment what the business will be called... there are three signs in total: Bagel Deli, Everything Bagel and (gulp) Toasted Bagel.
The sign with Toasted Bagel is also odd as it includes what looks like two slices of bread in the form of a sandwich, which isn't a toasted bagel. Anyway!