The first look at the all-new Via Della Pace on 4th Street

Text and photos by Stacie Joy

I’m back at Via Della Scrofa to meet with co-owner Giovanni Bartocci and get a sneak peek at Via Della Pace’s new location at 87 E. Fourth St. between Second Avenue and the Bowery. Business partner and co-owner Marco Ventura keeps tabs on the alimentari while Bartocci takes me down the block to see the renovated space as they ready it for opening. 

While here, I ask for an update on Bartocci’s expired E-2 visa. (He was back in Italy as of yesterday.) In addition, we talk about the fires in the previous location in 2020 after 17 years in service, the status of the new space, and the immigration issues that have forced Bartocci to temporarily leave the United States.

What’s the status of the new home for Via Della Pace?

We are close — very, very close to opening. Close to opening sounds funny, but we have been almost ready since the end of July, but nothing is playing on our side. We are stubborn, and we don’t give up!

You posted on Instagram in 2020 that you were able to salvage the original sign from Seventh Street. Will there be anything else from the original restaurant here?

Thank God the first fire [Feb. 10] wasn’t as bad as the second [Dec. 5]. And the most important thing, no one got severely injured or worse, and the only damage we had was mainly from the water. 

We didn’t have a single flame inside, and we were able to save most of all the memorabilia and tables — the soul of VDP is going to be there!    

How did you mark the 1st anniversary of the fire this past Dec. 5?

I just stopped by and cried a bit. It is really painful for me every time I pass by! I miss VDP every single day — it was just magical. 

You mentioned that your E-2 visa has expired, and you are being forced to leave the country until you can reapply. Are you comfortable talking about the visa issue? 

What can I say? Since Feb. 10, 2020, everything went wrong, and my visa problem is just a consequence of all these crazy events. For sure, I can tell you I wasn’t very lucky but considering what is happening in the world, I’m alive and still fighting, so I should reconsider the word luck. Plus, after two years I will see my family again. Yes, I must go back to Italy, but you will not get rid of me so easily! [Laughs]      

You can keep an eye on the restaurant’s Instagram page for any updates.

Previously on EV Grieve: 

• A visit to Via Della Scrofa

A visit to Via Della Scrofa

Text and photos by Stacie Joy

The warmth of the small but well-stocked alimentari fogs up my glasses, and I can still faintly smell delicious espresso and chocolate-y scents even behind my face-covering mask as I enter Via Della Scrofa at 60 E. Fourth St. 

Co-owner Giovanni Bartocci is there to greet me and show me around the recently opened shop between Second Avenue and the Bowery as locals drop by for sandwiches and morning coffee.  

On this winter morning, the usually gregarious Bartocci is stressed about a recent immigration decision that’s forcing him to temporarily leave the country for his native Italy. Regardless, he still manages a smile and presses some individually wrapped cookies into everyone’s hands before they exit the store.

I wait until there’s a break in the foot traffic to talk with Bartocci about the store, the neighborhood and his somewhat uncertain plans for the future. (We’ll have more on his status in part two of our coverage tomorrow, in which we discuss Via Della Pace, his 17-year-old restaurant on Seventh Street and Second Avenue that was destroyed by a fire in 2020. Via Della Pace is set to reopen on Fourth Street this year.)

How did Via Della Scrofa come to be? 

My business partner Marco Ventura and I always wanted to open a little Bottega — a little shop. You can find one in every town in Italy where you go to buy just some guanciale, and you get out with a bag full of different things and go back in because you bought biscotti, pasta, candy, olive oil…but you forgot the guanciale [laughs]!

Plus, we couldn’t go back because of the pandemic, so we tried to recreate a little piece of Italy here. The name Via Della Scrofa came almost naturally for many reasons. We own Via Della Pace, the restaurant. And in Rome, the two streets are very close, like we will be when we can reopen the restaurant. 

On Via Della Scrofa in Rome, there is the famous restaurant Alfredo Alla Scrofa from Alfredo of the Alfredo sauce fame. And last, the “scrofa” is the sow…and if you walk in [to the shop], you want to eat everything.

What do you recommend for first-time shoppers at the store? What are the best-selling items?

I recommend not being shy and asking for suggestions from Marco or me. We will guide you and explain what we sell —we want you to experience our traditions in the best way possible! 

The best-selling item for sure is the Chinotto Neri — so good we went out of stock in less than 40 days, but it will be back by the end of January. Also, porchetta and guanciale cioli, Galatine Milk Candy — a lot of things!

Why is it important for you to have your businesses in the East Village?

We love the East Village! We have always been here; this is our neighborhood. It is like a home away from home! We always try to be here for the people of the East Village. We stayed open during the Sandy blackout, giving away food and we did the same for the people living in the buildings of the explosion in the opposite corner [of Via Della Pace in 2015]. People needed just to show us something to prove they were living there, and we were offering spaghetti al Pomodoro and a glass of wine anytime they wanted.

What’s next for the shop? Any future plans?

Now we just want to open the restaurant — we are focusing on that. After that, we don’t know. We are happy as long as people walk out of our locations with a smile. 

And if we will make a lot of people smile, then we will consider new adventures. 

You can keep tabs on the shop here. They are open daily from 8 a.m. to 8 p.m.

And stay tuned for part two of our coverage tomorrow, where we talk about Via Della Pace’s reopening and the complex immigration issues that are forcing Bartocci to temporarily leave the country.

Italian specialty shop Via Della Scrofa debuts on 4th Street

Via Della Scrofa, the new Italian food market via Giovanni Bartocci, is now open at 60 E. Fourth St. between Second Avenue and the Bowery. (Thanks for all the reader tips about this debut!)

We haven't stopped by just yet. According to the shop's Instagram account: "You can find everything from Tombola to Chinotto and much more!" Via Della Scrofa is open daily from 8 a.m. to 8 p.m.

Bartocci will also be reopening Via Della Pace in its new space down the block at 87 E. Fourth St. in the weeks ahead. Our previous posts — here and here — have more details. 

Via Della Pace owners opening an Italian deli on 4th Street

Photo by Derek Berg

As we've been reporting, Via Della Pace is reopening in a new space at 87 E. Fourth St. between Second Avenue and the Bowery. 

Turns out co-owner Giovanni Bartocci and company have another venture on the block. Work has been taking place at 60 E. Fourth St. in recent weeks on an Italian deli/cafe going by, we're told, Via Della Scrofa.

The handpainted signage lists items such as espresso, biscotti, tramezzini, chinotto and porchetta. 

No word on opening dates for either business.

The 17-year-old Via Della Pace lost its home during the devastating fire on the southeast corner of Second Avenue and Seventh Street in December 2020.

The Italian restaurant had been closed since the previous fire on Feb. 10, 2020. At the time, the owners were unsure if they would ever reopen on Seventh Street. The fire last Dec. 5 took care of that, as workers had to demolish the five-floor building.