Getir launched its NYC app service last month and plans to expand to more neighborhoods in the year ahead.
Here's some blah-blah info about them via their arrival missive:
The company revolutionized last-mile delivery to customers with its 10-minute grocery delivery proposition, offering approximately 2,000 everyday items from chocolate to soft drinks, dairy to cleaning materials, and chips to pet food. Getir was founded in 2015 as the world's first ultrafast grocery delivery service in Istanbul and has grown rapidly in recent years.Getir joins Gorillas and Buyk in using EV space as outposts... and there are others in NYC, like 1520, Fridge No More and JOKR.
In November, The New York Times reported on this app-based speedy delivery world.
Superfast grocery companies have their fans. Nick O'Keefe, a construction project manager who lives in the East Village of Manhattan, signed up for JOKR and Fridge No More in August and now says he may never go back to the supermarket. "The convenience of it far outweighs anything else," he said. "It's the future."But the new services have drawn criticism. One concern is that they could siphon business away from local stores in a city where running to the corner bodega when you run out of orange juice or milk has long been a part of daily life. Some people also worry that online grocers will send more deliverers onto streets already crowded with food app workers racing to deliver takeout orders while they are still hot, or at least warm.
And!
[Now-former Manhattan Borough President] Gale Brewer questioned whether companies were pushing the need for speed too far. "Who the hell needs an apple in 15 minutes?" she said. "If you want something in 15 minutes, go to the store."
Getir might not necessarily be in this space long-term. The six-story building, notable for being the source of a legal tussle between Raphael "I will bury you" Toledano and developer Michael Shah, has been on the sales market for nearly three years. The storefront previously housed some hot pot.
