A tipster told us that this space will be a small distribution outpost (as opposed to merely an ad) for the Berlin-based company that "promises to let you order groceries and other 'every day' items for delivery in as little as 10 minutes," as TechCrunch noted. Gorillas debuted in Brooklyn in May.
There isn't any signage up yet for another new tenant — a European Wax Center. (Winick Realty reported this on its Instagram account.) There's also a European Wax Center on University Place — in the former home (the last one anyway) of the Cedar Tavern.
No. 428 has been undergoing a gut renovation ... the previous retail tenants were victims of the L-train work here.
Updated 11 a.m.: Sifted has a post today on workplace tensions titled "Gorillas: The new WeWork?"
Thanks, Upper West Sider!