Photos and reporting by Stacie Joy
The (iconic? beloved? confusing?) Fine Wine & Champagne's signage that anchored the NE corner of Avenue A and Fourth Street for decades has a new home.
As reported last week, workers removed the sign from outside the former Nizga Liquors, now under new ownership and going as LES Fine Wines & Spirits.
Understanding how much people like the signs (unnecessary apostrophe lovers unite!) management there announced they two signs were for sale.
Irena Lasenby, a former East Village resident who now lives in Bushwick, is the proud new owner of the smaller of the two signs, the (iconic? beloved? confusing?) apostrophe one.
"I bought it because I love old signs, and it triggers nostalgia," she said.
Priced at around $500, the sign is en route to its new home in Irena's garden space.
The other signs is still available, as per Rich, manager of LES Fine Wines & Spirits. If you are interested you can stop by the store or message him via Instagram. 
Universal signage for all the businesses on this block is on the way, a directive from the new landlord who bought 58-72 Avenue A last fall for a reported $64 million.
4 comments:
Universal signage", how disgusting. These people are robots.
I’m just a guess but all the new signs will be black and white. White lettering over black background. Hopefully not
Isn't that supposed to be "unnecessary apostrophe lover's unite"?
The new owners have tried to "gussy up" the exterior with planters in the middle of the sidewalk, blocking pedestrians and ivy trellises climbing the walls. Removing more than HALF of that building's residents to pave the way for more monied transients has already gotten residents here pissed off....
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