Photos, past and present, by Stacie Joy
As we first reported on May 8, the always confounding but excellent Fine Wine & Champagne's signage would be coming down in the weeks ahead here on the NE corner of Avenue A and Fourth Street.
And yesterday, workers removed the neighborhood's greatest sign featuring an unnecessary apostrophe. LES Fine Wines & Spirits. (IMO, to keep with tradition, the name should be LES Fine Wine's & Spirit's.)
We're not sure about new signage. As we understand it, the private-equity firm that bought the block-long residential building last September for a reported $64 million wants uniform signage/awnings for all the storefronts here between Fourth Street and Fifth Street.
However! The two sections of the Champagne's signage — now safe in storage somewhere — are up for grabs.
(Hello, MoMa permanent collection!) Rich, the manager, said he that he might auction them off for a "good cause" or they may be available for sale. Either way, stop by the shop or DM @the.rich.brand on Instagram for details. (Several people have already inquired, he said.)
Otherwise, you can lovingly gaze at the sign as seen during the filming of "Hawkeye" with Hailee Steinfeld and Jeremy Renner on the corner in December 2020..