Bella McFadden's iGirl storefront opens Saturday on 3rd Street

Photos and reporting by Stacie Joy 

Bella McFadden, aka Internet Girl, will open her flagship shop on Saturday at 150 E. Third St., just east of Avenue A.

"I'm excited to meet the community and be part of it," said McFadden, who moved to the East Village last fall. "Everyone's been more than kind. I can't wait to be immersed."

Starting in her teens, McFadden, now 28, was an avid thrifter and eventually became the first-ever seller to earn more than $1 million on the Depop app. She later launched her own website for her iGirl brand.

The iGirl shop, a unique space that embodies the spirit of Y2K emo culture, mall goths, and punk subculture, will showcase McFadden's designs, jewelry, and apparel. Catering to a diverse audience, including high school and college ages, teens to early 30s, the shop will also feature a few exclusive designs that can only be found in-store.

McFadden  has "restocked some coveted pieces and rare and never-seen-before on website merchandise." Pieces will be "evolving and seasonal, with jewelry, cuffs, belts, bags, iGirl everywhere." 

She provided a look inside the space this past week...

On opening day, the first 50 people will receive a free iGirl gift, and there will also be candy and treats. 

Hours: Daily from 11 a.m. to 7 p.m. You can find brand and store updates on iGirl via Instagram. 

Previously on EV Grieve: 

• Bella McFadden bringing her iGirl brand to the East Village