Monday, February 10, 2025

Game, set, match: Thirty Love arrives on 3rd and 13th

Photo Saturday by EVG reader Seth Treiman 

The Memory Motel pop-up is now just a memory on the NW corner of Third Avenue and 13th Street.

Over the weekend, the two-story bar was transformed into Thirty Love Sports & Leisure, presumably another sports bar. 

This outpost of Montauk's Memory Motel arrived in the fall of 2023 as a pop-up bar running from Halloween to New Year’s Eve... before extending that stay by another year via a collaboration with "East Hamptons' party hot spot Common Ground." 

In an offer reminiscent of the old Continental a few blocks south on Third Avenue, MM offered five shots for $13 ("yes we're serious")...
The corner spot has been to various sports bars with animal names in the titles in previous years: the Brazen Fox, Ugly Duckling and blue bird

Our previous post provided more background on Montauk's Memory Motel and the Rolling Stones' role in its lore.

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