Luxurified 55 3rd Ave. now on the market for $65 million

Starting in the spring of 2014, the 12-floor building at 55 Third Ave. (aka 200 E. 11th St.) went through a top-to-bottom renovation, emerging looking less like a 1970s-era dorm.

Now, it looks like a 2016-era dorm here near the NYU student housing along this Third Avenue corridor.

In any event! The building is now on the market.

As you may recall, The Benchmark Real Estate Group bought the place in late 2013 for a whopping $57 million.

Now they are asking an even more whopping $65 million for the luxurified building.

Per The Real Deal, who first reported that the 54-unit residential component was for sale:

As part of a gut renovation of the residential portion, the company constructed a three-story building on an adjacent vacant lot that now serves as a lobby and amenity space including a fitness center, yoga/meditation room and massage room. The overhaul included an upgrade to the exterior façade and windows and the addition of condo-like features to the apartments.

The building... has more than 53,000 square feet of residential space, not counting the 4,000-square-foot addition.

Rents for the 37 one-bedroom apartments average $5,600 a month, while the nine two-bedrooms and eight studios average $7,500 and $3,600 per month, respectively.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.

Eleventh and Third indulges in some nonsensical branding

Rebranded 'Eleventh and Third' will have rentals upwards of $10k


[EVG photo from 2013]

A look at Eleventh and Third's expanded lobby

Oh, just noting the recent reveal at Eleventh and Third, the 12-floor building that recently went through a top-to-bottom luxury renovation (on East 11th Street and Third Avenue).

Workers have been expanding the lobby and adding a second level on East 11th Street...



According to the Eleventh and Third website:

Whenever you are coming or going, the lobby caters to comfort and convenience with casual seating, power stations, WiFi, espresso machines, and, of course a 24/7 concierge.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.

Eleventh and Third indulges in some nonsensical branding

Rebranded 'Eleventh and Third' will have rentals upwards of $10k

Expanded lobby on the way at Eleventh and Third

There's still some work going on at Eleventh and Third, the 12-floor building that recently went through a top-to-bottom luxury renovation.

Approved work permits show that crews are expanding the lobby and adding a second level to the east on 11th Street, as the rendering on the plywood shows...





… and how it looks as of Saturday…





The building here at Third Avenue includes a gym, yoga studio, rooftop terrace and lobby with espresso machines. According to Streeteasy, the units, which all include self-closing drawers and cabinets, average about $4,800.

It's not clear exactly what will be housed in the expanded lobby.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.

Eleventh and Third indulges in some nonsensical branding

Rebranded 'Eleventh and Third' will have rentals upwards of $10k

Retail space housing The Smith and M2M asking $25.5 million on 3rd Avenue

Full reveal at the all-new 200 E. 11th St.

The exterior work appears to be complete at 200 E. 11th St., home of the rebranded Eleventh and Third. The 12-floor building went through a top-to-bottom renovation, emerging looking less like a 1970s-era dorm …





Oh, and here is a photo from Saturday after workers removed the sidewalk bridge… (the other photos are from Friday) …



Benchmark Real Estate Group paid $57 million for the building late last year.

The building on East 11th Street and Third Avenue now includes a gym, yoga studio, rooftop terrace and lobby with espresso machines. Apparently people have been indulging — Streeteasy shows five active listings, with an average price of $4,887.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.

Eleventh and Third indulges in some nonsensical branding

Rebranded 'Eleventh and Third' will have rentals upwards of $10k

Retail space housing The Smith and M2M asking $25.5 million on 3rd Avenue

Let's step inside the all-new Eleventh and Third, which defines 'organic with an urban twist'

[EVG photo from June 30]

There are more details now about the rebranded Eleventh and Third, the 12-story residential building at 200 E. 11th St. that Benchmark Real Estate Group paid $57 million for late last year.

The first unit as well as building renderings are now on Streeteasy. A two-bedroom, two-bathroom apartment is asking $9,350. (No broker's fee!)





Here's the description via Streeteasy:

High-design gets a downtown attitude at Eleventh and Third where the only rules to live by are the ones that keep life interesting. With just 53 studio, one-, and two-bedroom homes – some with private terraces, most with amazing views, and all with top-shelf interior finishes – it’s a boutique building fueled with serious style.

Building Features:
- 24 Hour Doorman
- In Unit Laundry in All 1 Bedroom & 2 Bedroom Apartments
- Communal Roof Terrace Outdoor Space
- State-of-the-art Fitness Room
- Yoga / Meditation Studio
- Private Massage Studio
- Laundry Room

Apartment Features:
- Brand New Glass Panel Windows In Every Apartment
- Walnut Flooring
- Built in A/C and Heating
- Polished Concrete Counter tops
- Bertazzoni, Fisher & Paykel, & Bosch Kitchen Appliances
- Brizo, Lacava & Toto Bathroom Fixtures
- Self Closing Drawers and Cabinetry

What would you call this look? According to the Eleventh and Third website: "Residential interiors are what we’d call ‘organic with an urban twist’. A gallery of windows invite tons of natural light, and a neutral palette soothes the soul."

There are open houses this week in the early evening by appointment only if you'd to check it out yourself and sooth your soul.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.

Rebranded 'Eleventh and Third' will have rentals upwards of $10k

Retail space housing The Smith and M2M asking $25.5 million on 3rd Avenue

Brick by brick, Eleventh and Third's transformation into luxury rentals underway

The 12-story residential building at 200 E. 11th St., which Benchmark Real Estate Group paid $57 million for late last year, is starting to lose the dorm look of its NYU neighbors here along Third Avenue.

The rebranded Eleventh and Third is going through a top-to-bottom renovation, and there are already noticeable differences on the building's exterior.



Meanwhile, inside, two-bedroom rentals will be fetching upwards of $10,000 a month.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.

Rebranded 'Eleventh and Third' will have rentals upwards of $10k

Retail space housing The Smith and M2M asking $25.5 million on 3rd Avenue

Eleventh and Third indulges in some nonsensical branding

Some marketing messages have arrived on the sidewalk shed surrounding the recently rebranded Eleventh and Third, the former Soviet-era student housing $57-million building going under a gut renovation on Third Avenue and East 11th Street.

The messages are likely meant to be, well, playful, with lines like "Speak up! But know when to shut up" and "GET BUSY. Doing Nothing" and "Relax into chaos" and "Rent your space. Own your life."

[Crickets]

It doesn't get much better on the Third Avenue side, where we're told that "It's OK to Indulge" ... with some ideas on things to indulge in, such as coffee, sex, sugar, youth, wine. Crazy, man!



There's a teaser website up for the building if you want to get a head start on the indulging.



There isn't any mention of prices. However! The Real Deal previously reported that rent for the units will range from $3,500 for a studio to $6,000 for a one-bedroom to as much as $10,000 for a two-bedroom.

Feel free to indulge or something.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.

Rebranded 'Eleventh and Third' will have rentals upwards of $10k

Rebranded 'Eleventh and Third' will have rentals upwards of $10k

[Friday!]

We've been watching the three-day effort to raise the sidewalk bridge on Third Avenue at East 11th Street …


[Monday!]


[Yesterday!]

All this is ahead of the big renovations at 55 Third Ave., which despite its drab appearance, is not an NYU dorm. The Benchmark Real Estate Group actually paid $57 million for the 12-floor building late last year.

The Real Deal had the scoop yesterday on what to expect in the currently-tenant-free building, now known as Eleventh and Third:

Rent for the units will range from $3,500 for a studio to $6,000 for a one-bedroom to as much as $10,000 for a two-bedroom, the spokesperson said. Some of the one- and two-bedroom apartments feature a private outdoor space.

Oft!

The building is getting a makeover to look less dormy.

As for the retail tenants that share the building … The Smith and M2M appear to be safe.

However, the owners of NY Copy & Printing had to vacate their home here after 22 years, as we first reported.



The owners told us the that the building's new landlord wouldn't continue their lease. Fortunately, NY Copy found a home on East Seventh Street.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.