East Village now home to more shaved ice

Eater reports that the team behind Brooklyn Flea and Chelsea Market regular People's Pops are opening a new pop-up location at 5 p.m. today. The stall is officially at 118 First Ave., which is actually between Caracas Arepa Bar and the corner deli. Per Eater, they'll serve "fresh, locally sourced fruit pops and shaved ice. They get their fruit straight from Greenmarket, so expect the seasonal flavors to change constantly."

Late yesterday afternoon, a worker was on the scene preparing the space, which promises to be the latest Seventh Street venture to attract people to wait in line...

Looks to be a busy icy season... you have Ray's on Avenue A ... NYC ICY at 171 Avenue A ... not to mention the numerous men selling shaved ice on the corners, such as on Seventh Street at Avenue B.

More on the NYC Icy's arrival on Avenue A

On Saturday, we pointed out that NYC Icy was now operating out of the front of Keith Masco's incoming Badburger at 171 Avenue A near 11th Street.

We asked Masco for some details. Via email, he told us that this will by NYC Icy's "semi-permanent home." He said they'd be selling NYC Icy there until at least October, then it will be available as a dessert menu item.

Meanwhile, last summer, when the NYC Icy was operating on Avenue A near Seventh Street, an icy-icee war of sorts started at Rays's. Scoopy at The Villager noted that the NYC Icy had taken "half" of Rays's business. (This according to Ray.) So Ray launched his own version of icees.


[Photo by Slum Goddess]

Anyway, somewhere along the line, that sign morphed into...

This hasn't gone unnoticed by Masco and the NYC Icy folks. "I am surprised that someone with as much goodwill in the community would turn around and flat out lie to his customers like that," said Masco.

Meanwhile, Masco, whose original plans for a fishmonger and seafood restaurant at 171 Avenue were rejected by CB3, said he expects the 24/7 Badburger to be open here in two weeks.

NYC Icy opens in new Avenue A location

Last summer, NYC Icy operated out of a space on Avenue A just south of Seventh Street... they're back this summer, this time at 171 Avenue A, currently using the storefront of Keith Masco's coming-soon 24/7 diner... We'll have more on this later...