Monday, June 13, 2011
On Saturday, we pointed out that NYC Icy was now operating out of the front of Keith Masco's incoming Badburger at 171 Avenue A near 11th Street.
We asked Masco for some details. Via email, he told us that this will by NYC Icy's "semi-permanent home." He said they'd be selling NYC Icy there until at least October, then it will be available as a dessert menu item.
Meanwhile, last summer, when the NYC Icy was operating on Avenue A near Seventh Street, an icy-icee war of sorts started at Rays's. Scoopy at The Villager noted that the NYC Icy had taken "half" of Rays's business. (This according to Ray.) So Ray launched his own version of icees.
[Photo by Slum Goddess]
Anyway, somewhere along the line, that sign morphed into...
This hasn't gone unnoticed by Masco and the NYC Icy folks. "I am surprised that someone with as much goodwill in the community would turn around and flat out lie to his customers like that," said Masco.
Meanwhile, Masco, whose original plans for a fishmonger and seafood restaurant at 171 Avenue were rejected by CB3, said he expects the 24/7 Badburger to be open here in two weeks.