Showing posts with label bus ads. Show all posts
Showing posts with label bus ads. Show all posts

Sunday, April 22, 2018

Today in posts about cake smells at bus stops

To promote the new season of "Chef’s Table: Pastry," Netflix created a Smell-O-Vision ad of sorts at two NYC bus stops, including 14th Street near Second Avenue.

I read about it on Eater back on Monday, but only just remembered to look at (and smell) the bus stop.

Every five minutes, the ads release a sweet smell, per Eater. There is definitely an odor — not unpleasant ... reminiscent of, say, super sugary breakfast cereal.

Milk Bar founder Christina Tosi is featured in the series... so you can apparently go to Milk Bar around the corner on 13th Street for your fix.

The ad — and sugary scent — will continue here through May 6.

Wednesday, March 10, 2010

Avenue C is for .... Coco Chanel?

On Avenue C, a newish Coco Chanel ad on the Cemusa bus shelter near Sixth Street lights up the evening...

Across the Avenue sits the Lower East Side II Consolidation (NYCHA) development ...

Anyway, first time that I can recall a Chanel ad on Avenue C... and with such large buys, do the ad folks/Chanel marketing executives have any idea where these things are being placed? Or does someone think that Avenue C is a hot spot for Chanel fans out and about on a weekend night?


On the flip side of Chanel ad, a little Kate Moss for M21-goers who may be tempted to buy a $1,000 bag...

Monday, March 9, 2009

New Yorkers really like the new Cemusa bus shelters and newsstands, survey by Cemusa says

We get news releases!:

New Yorkers Show Overwhelming Support for City's New Bus Shelters and Newsstands

93% feel structures improve city's appearance

NEW YORK, March 9 /PRNewswire/ -- Survey results released today by Cemusa, Inc. indicate that a vast majority of New Yorkers are pleased with the new bus shelters and newsstands installed throughout New York City. Ninety-three percent of respondents feel that the new design of newsstands and bus shelters improve the city's appearance and 88 percent like the new designs. Furthermore, of the respondents that indicated the new design influenced their opinion of New York City Government, 89 percent said the change was positive.

"We are very pleased by the overwhelming response to our street furniture installations in New York City, and that our work has contributed to an improved opinion of our partner, the City of New York, as well," said Susan Baron, chief executive officer, Cemusa North America. "Our new bus shelters, newsstands and automatic public toilets were designed exclusively for the city and the people of New York, which makes it all the more rewarding that they have been so well received."

Cemusa's coordinated street furniture program for the New York City Department of Transportation (DOT) is part of a 20 year contract that began in 2006. The contract calls for 3,300 new bus stop shelters, 20 new automatic public toilets (APT) and the replacement of 330 newsstands. To date, 1,586 shelters, 130 newsstands and two APTs have been installed. Additionally, Cemusa has fulfilled its payments to the City through 2010.

Newsstand and Bus Shelter Results
When asked about the city's new newsstands, New Yorkers surveyed responded that the upgraded newsstands sometimes result in higher purchase levels. Twelve percent of the respondents said that they purchase more from the new newsstands than they used to, citing greater appeal and cleanliness among reasons for increased purchases.

Survey results also indicated a majority of NYC pedestrians and commuters feel the new bus shelters are cleaner (62 percent) and more pleasant (61 percent) than the old shelters. Additionally, 47 percent described the shelters as better lit and 35 percent feel they are safer.

Advertisement Results
The survey results also reinforced that advertisers who appear on Cemusa bus shelters and newsstands in NYC can expect a significant return on that investment, with 65 percent of respondents indicating that they notice the advertising on newsstands/bus shelters. More than half (52 percent) of those individuals responded that the advertisements at newsstands and bus shelters make them want to buy the products they see.

[Cemusa image via BoweryBoogie]