Some marketing messages have arrived on the sidewalk shed surrounding the recently rebranded Eleventh and Third, the
former Soviet-era student housing $57-million building going under a gut renovation on Third Avenue and East 11th Street.
The messages are
likely meant to be, well, playful, with lines like "Speak up! But know when to shut up" and "GET BUSY. Doing Nothing" and "Relax into chaos" and "Rent your space. Own your life."
[
Crickets]
It doesn't get much better on the Third Avenue side, where we're told that "It's OK to Indulge" ... with some ideas on things to indulge in, such as coffee, sex, sugar, youth, wine.
Crazy, man!
There's a teaser
website up for the building if you want to get a head start on the indulging.
There isn't any mention of prices. However!
The Real Deal previously
reported that rent for the units will range from $3,500 for a studio to $6,000 for a one-bedroom to as much as $10,000 for a two-bedroom.
Feel free to indulge or something.
Previously on EV Grieve:
Someone actually paid $57 million for this East Village building
Reimagining this 12-story East Village building, now on the market
NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.
Rebranded 'Eleventh and Third' will have rentals upwards of $10k