Previously on EV Grieve:
A poorly timed marketing campaign(?)
I remember seeing this one in the subways, and at the time it was very appropriate. As you can see above, the ad plays on the MTA’s notoriously unreliable public address system. Fifteen years, the MTA swore they were working to improve the PA system. Based on what I hear on the trains and in stations every day, I’m guessing that the PA overhaul is one project not quite there yet.
English architect Lord Norman Foster must be tired of dealing with all the stuffy uptowners (lookin' at you, Tom Wolfe!) who get mixed up in the business of his grand architectural visions, because rumor has it he's heading downtown—to the Bowery, so conveniently left out of the East Village/Lower East Side rezoning. According to a Curbed tipster, Foster & Partners has designed the above nine-story gallery building for an established Chelsea art dealer at 257 Bowery, just north of the New Museum and across the street from FLAnk Architects' planned eco-friendly hotel.
Walk to Broadway and down two blocks south to the Crossroads of the World. Unsurprisingly, a lot of drinking history occurred at this intersection. On the southeast corner of Seventh Avenue and 42nd Street, you can still see the Mansard-roofed beauty that once was the Knickerbocker Hotel. The bar was so favored a watering hole of uptown swells in the first two decades of the 20th century that it was called the 42nd Street Country Club. (It was also the original home of Parrish's "Old King Cole" oil painting.) Its main importance in cocktail history, though, lies in the once-prevalent claim that its head bartender, Martini di Arma di Taggia, invented the martini in 1912. This is balderdash, since mentions of the drink had been appearing in print for decades prior to that. But give ol' di Taggia a quick salute, anyway.
Directly opposite Broadway was the Hotel Metropole, another popular way station for actors, politicians, and the like. Its house cocktail was the Metropolitan, which is basically a Manhattan, but with brandy standing in for the rye. It hasn't retained the fame the Manhattan has but is still a damned decent drink.
There are few entries in the annals of New York alcoholism to rival the bar at the “21” Club in Midtown Manhattan. The broad, mahogany bar stood since the 1940s in the center of the first floor. Drinks were had there by the likes of Humphrey Bogart and Ernest Hemingway.
With its celebrity patrons and speakeasy heritage, it was the subject of paintings by artists like Leroy Neiman and immortalized in films, notably “The Sweet Smell of Success.”
But now in the celebrated dining room of “21,” which reopened this month at “21” West 52nd Street after renovation, there is only the sweet smell of shellac, given off by — egads — a sleek new bar, freshly varnished.
It resembles the old bar, down to the brass foot rail, but there are differences. It is much narrower (about half as wide as the four-foot-wide old one), and shorter (by about 12 feet), leaving more space in the dining room for tables. And there are no spittoons.
This film series is all well and good. I'm all for free things that can bring the community together. Not to mention I enjoy cheesy Hollywood movies . . . Still, I'd appreciate an outdoor movie series showing more obscure mainstream and independent films and/or a showcase for local filmmakers. How about something on the history of the neighborhood, such as Clayton Patterson's Captured?