[Reader-submitted photo]
Yesterday morning, workers put up the signage for Mr. Bing at 115 St. Mark's Place between Avenue A and First Avenue.
Mr. Bing has been a regular on NYC's food market and festival scene the past two years, selling jianbing, "scallion- and sesame seed-studded crepes stuffed with eggs and other fillings that are artfully composed on a flat-top grill," as Eater describes the popular street food in Northern China.
[Photo by Steven]
Here's more on Mr. Bing's founder, Brian Goldberg via a piece in the Times back in January:
Mr. Goldberg, a Chinese scholar who grew up in Spring Valley, N.Y., in Rockland County, became a professional luge racer and worked in finance before running a couple of places in Hong Kong. He decided a few years ago to do something, he said, “that would be interesting and make people happy.” He’d like to do his part to make jianbing as mainstream as ramen.
Aside from various pop-up locations, Mr. Bing currently has a presence in the UrbanSpace Vanderbilt food hall ... this appears to be the first traditional storefront for the operation.
Mr. Bing is also on this month's CB3-SLA committee docket for a beer-wine license. (This item will not be heard before the committee.)
The previous tenant at 115 St. Mark's Place, Water Witch Mercantile, closed at the end of 2016 after just two months in business.
[Photo by Steven]