Tuesday, July 30, 2013
Archie & Sons, a new luncheonette, opening very soon at 23 Third Ave.
[Photo from last week]
Work is wrapping up at 23 Third Ave. near St. Mark's Place... where Archie & Sons, a 1950s-style luncheonette, is expected to open this week...
There was a casting call for staff on July 22...
Archie & Sons has roots on Long Island (Hewlett) where proprietor Howie Cohen ran Archie's Deli until 2010. He's bringing that concept here.
Cohen is also one of the investors who bought the Papaya King brand several years ago.
While we didn't get a chance to speak with Cohen, Blake Gower, part of the Papaya King team, told us a little more about Archie & Sons.
"Howie and his family have been in the business for decades. The presence of B&H and Stage reinforced our thinking that the East Village was the right kind of neighborhood to bring this to life in NYC; there's a certain warmth and appreciation for homey neighborhood places that persists in the East Village," Gower said. "I grew up eating at the original Archie's — I still have dreams about side dishes of Howie's macaroni salad."
Archie's will be open for breakfast, lunch and dinner. They originally announced an Aug. 1 opening date, though Gower said that they may bump that back by a day or two.
23 Third Ave. was mostly recently home to a fairly humdrum slice place.