According to The Real Deal this past week, Manhattan-based firm GDSNY was brought on to oversee leasing and development management at the nine-story office building.
The project, developed by Brandon Miller's Real Estate Equities Corporation, has had a complicated path — including financial challenges before and after the pandemic, as well as a lender-backed refinancing.
Miller reportedly took his own life in the summer of 2024.
The Morris Adjmi–designed building is now complete, though the office portion remains vacant. Sephora is taking the ground-floor retail lease, as we've noted probably too many times. (And someone has taken measures to protect the storefront from tags.)
GDSNY's role includes leasing the space, redesigning the lobby and taking over asset management — a shift from earlier efforts to market the building.
As for REEC's current involvement, that remains unclear, per TRD.

6 comments:
They need to kill a chicken or burn some sage or something in that place.
They should calculate how much it would cost to tear this monstrosity down
"redesign the lobby"! Who designed Lobby No. 1? AI?
They just build something even worse.
Amen.
A plague of marmots hopefully.
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