Wednesday, September 23, 2026

Another Key Food is coming to the East Village

Photos and reporting by Stacie Joy 
H/T EVG reader B.R. 

A new Key Food is taking shape at 119 Avenue D between Eighth Street and Ninth Street. 

The market is taking over the former South Shore Farms space — some of that supermarket's branding is still visible inside — and the operators are hoping to open in about a month.
And for anyone wondering whether this means a sibling with a similar playlist to the beloved Key Food at 52 Avenue A: not quite.

"It is not affiliated with us, unfortunately, so I don't think you’ll have quite the same musical flair," a source at the Avenue A Key told us. 

Key Food operates as a cooperative, with independently owned stores that are shareholders and purchase from the same supplier. 

"There will obviously be overlap on items, but not the same assortment or pricing," our Key source said. "Those decisions are up to each operator."

The Avenue A store was also unaware that another Key Food was coming just a few avenues east.
So maybe don't hold your breath for endless Keebler Export cracker tins, 25-pound sacks of bird seed and family packs of Sea Salt & Pepper SkinnyPop.

4 comments:

Scuba Diva said...

Despite your caveats, I'm pretty stoked for the opening of the Avenue D Key Food; if they don't have RISE nitro cold-brew, I'll still be going back to the Avenue A location anyway.

Anonymous said...

For the sake of Ave D locals, I hope they have better fresh produce and fruit than the store on A has. And better prices. And less junk food foregrounded when you walk in,. And...And...

Scuba Diva said...

Well, at least you know they'll have plantains and guava and yuca!

Anonymous said...

I don't understand this store that has luxury store prices for ordinary goods. It's more expensive than other area grocery stores.