[Updated] Tipsy Tie Dye bringing some color to Avenue A

Photos by Stacie Joy

A little more color is coming to Avenue A later this fall. 

Tipsy Tie Dye is opening an East Village outpost at 191 Avenue A at 12th Street. 

The company currently operates locations in Hoboken and at the American Dream mall in East Rutherford, N.J. 

The concept is a hands-on "sip and style" tie-dye studio. Guests choose from wearable items — including T-shirts, sweatshirts and bags — then select colors and create their own designs with guidance from staff. The studios also host birthdays, date nights, family sessions and private events. 

Siblings Katie and Kevin Tague founded Tipsy Tie Dye in 2018, initially holding pop-ups around Hoboken and Jersey City before opening a permanent Hoboken studio. 

The franchisee is East Village resident Amanda Rust (top pic). Rust spent the past seven years working in real estate and said the idea for opening Tipsy Tie Dye came after attending one of the company's events in Hoboken about three years ago.

She started working on bringing a location here more than a year ago and is now hoping to open in late fall or early winter.

The business has a beer-and-wine tavern license, and Rust also plans to offer kid-friendly activities during the day, including birthday parties and other events for ages 6 and up.

Here's a look at the interior renovation...

No. 191 was most recently occupied by Stand-Up MRI.