Send a salami to your boy next door in the condo

The branding is up on the plywood, as Curbed noted, on East Houston between Orchard and Ludlow ... where Ben Shaoul is dropping in an 11-story condoplex with an Equinox Fitness in the retail space.

In total here at 196 Orchard St., there will be 94 units — studios to three-bedroomers ... with pricing starting at just under $1 million and measuring from 555 square feet.

And as BoweryBoogie pointed out yesterday, the sales messaging relies upon next-door neighbor (and air rights seller) Katz's...



Here's another marketing photo via the 196 Orchard teaser site...


[Hey yoo guys — this isn't the Surf Inn!]

And BoweryBoogie brought this up: "How long before these future tenants start bitching about the smells emanating from the kitchen of Katz’s?" The air was resplendent (or whatever) with the delicious smell of pastrami last evening while taking these photos on Orchard. (Note to self: Pastrami-Proof© Windows?) One former resident of The Ludlow wrote some years back how much she won't miss the "smell of pickles from Katz [sic] Deli that I am forced to inhale when walking home every day."

Previously on EV Grieve:
Making way for Ben Shaoul's new retail-residential complex on East Houston

Katz's is now the last business on East Houston between Ludlow and Orchard

$1 million will get you a studio at Ben Shaoul's new East Houston Street condoplex

The pricing for Ben Shaoul's incoming condoplex on East Houston and Orchard Street (the official address is 196 Orchard) is now available.

The Real Deal had the scoop yesterday:

Prices at Ben Shaoul’s new Katz Deli-adjacent condominium, designed by Ismael Levya Architects, will start at just under $1 million for studio apartments and $1.23 million for one-bedroom units, the developer tells The Real Deal.

With studio sizes starting at 555 square feet and one-bedroom homes starting at 655 square feet, that pegs the starting price per square foot above $1,800. The total blended price per square foot is likely to top $2,000 a foot, however.

And the latest rendering of the building, which will include an Equinox in the retail space, looks like...



The property on East Houston between Ludlow and Orchard previously housed a single row of storefronts, including Ray's Pizza, Bereket and Lobster Joint.

Meantime, no word yet if Ben will choose a naked-lady motif to sell the units like he is over at 100 Avenue A, where the residences will range in price from $1.3 million to $2.3 million.

While the units are more expensive here, you'll save money by joining Blink Fitness, the $25-amonth club that is taking the retail space in the building between East Sixth Street and East Seventh Street.

Previously on EV Grieve:
Someone threw black paint bombs at the naked women condo ad along 100 Avenue A

Making way for Ben Shaoul's new retail-residential complex on East Houston

Katz's is now the last business on East Houston between Ludlow and Orchard

Corner of East Houston and Orchard now an empty lot

Just two more former storefronts — those of Lobster Joint and Tim Horton's — remain standing along East Houston between Orchard and Ludlow so that Ben Shaoul's 10-story retail-residential complex with an Equinox gym can rise.



However, as the Commercial Observer reported last week, there is a slight hitch here: The board of the six-story condo at 179 Ludlow Street (see the arrows below!) hasn't responded to Shaoul's request for "non-invasive pre-construction survey" at the building.

Shaoul has reportedly asked the Supreme Court of the State of New York to grant his reps a limited license to access the Ludlow Street condos.



Finally, as you know, Katz's, who sold their air rights, will remain in its longtime home.

Previously on EV Grieve:
Making way for Ben Shaoul's new retail-residential complex on East Houston

Katz's is now the last business on East Houston between Ludlow and Orchard

Report: Ben Shaoul takes condo neighbor to court to build his new development on East Houston

[EVG photo from July]

Demolition continues along East Houston and Orchard, future home of Ben Shaoul's 10-story retail-residential complex with an Equinox gym.

Apparently there's a snag of sorts in moving forward.

To the Commercial Observer:

Mr. Shaoul wants the Supreme Court of the State of New York to grant him a limited license to get into the six-story condo at 179 Ludlow Street, which abuts the southeast corner of his project on Orchard Street between Houston and Stanton Streets and to be known as 194 Orchard Street.

“The access consists of a non-invasive pre-construction survey, installation of monitoring devices and access to maintain and then remove those devices, and any other code-required protections that serve to protect [179 Ludlow Street] occupants and property,” legal papers indicate.

Apparently the board at 179 Ludlow hasn't responded to any calls or emails made by Shaoul's reps in recent weeks, per the the Commercial Observer.

Making way for Ben Shaoul's new retail-residential complex on East Houston

The demolition of the one-level row (except for Katz's!) of storefronts along East Houston between Ludlow and Orchard started back in early May, as BoweryBoogie first noted.

We were walking by the other day and checked in on the progress…





And EVG favorite Bereket remains in ruins…



As previously reported, workers are clearing all this out to make way for Ben Shaoul's 10-story residential building that will include an Equinox gym.

And it will look something like this…

Report: Equinox signs deal for Ben Shaoul's new retail-residential complex on East Houston

The fitness club has leased the entire second and third floors of Ben Shaoul's incoming development on East Houston and Orchard, the Post reports.

There's still 30,000 square feet of retail for the renting, per the Post.

Ben Shaoul and Real Estate Equities, a Midtown-based firm, paid $75 million for the one-level group of properties next to Katz's on East Houston and Orchard Street. Demolition is apparently underway.

Shaoul's 10-story building will include 83 residential units.

The going rate to buy up an LES corner for a new development (spoiler: $75 million)

[EVG photo from March]

Not exactly hot off the presses... however, in case you missed this... On Monday, The Real Deal reported that Ben Shaoul and Real Estate Equities, a Midtown-based firm, paid $75 million for the one-level group of properties next to Katz's on East Houston and Orchard Street.

The $75 million ($5 million less than the asking price of Shaoul's Bloom62!) went to buy four properties from two different owners and the air rights over Katz's (who will remain in place).

As previously noted, coming soon some day: a 10-story building with 83 residential units spread out over 95,000-square feet... plus 13,500 square feet of ground-floor retail.



The Commercial Observer had more on the deal yesterday, noting, among other things, that Shaoul has not yet decided if the building will hold rental units or condominiums. Shaoul said that the project will work either way.

BoweryBoogie, who first reported last year that Shaoul was behind the new project, has more details here.

Previously on EV Grieve:
Katz's is now the last business on East Houston between Ludlow and Orchard

The future of East Houston and Orchard will look like this

There it is — the rendering for Ben Shaoul's new retail-residential complex coming to the one-level strip on East Houston between Orchard and Ludlow ... a 10-floor building with 83 residential units spread out over 95,000-square feet.

New York Yimby had the first look at the new-look 196 Orchard St. this morning.

In addition, the new building will feature 13,500 square feet of ground-floor retail and nearly 5,000 square feet of community facility space.

And how about the retail? Per Yimby: "In the rendering, it appears as though the store space may be targeted towards an Apple-like tenant, though none have publicly committed yet."

As BoweryBoogie (who first learned that Shaoul was behind this project) has been reporting, the businesses along here (Bereket among them) have closed or moved to make way for the development.



Pretty much everything you see will be gone — except for Katz's, whose owner sold their air rights to Shaoul to help make all this possible.

Permits were filed earlier this week to demolish the Bereket space, per Bedford + Bowery.

Ismael Leyva is the architect of record.

Ben Shaoul's latest gift to the neighborhood: A 10-floor residential building

News broke Friday about the new retail-residential complex coming to the one-level strip on East Houston between Orchard and Ludlow: a 10-floor building with 83 residential units.

In addition, the new building will feature 13,500 square feet of ground-floor retail and nearly 5,000 square feet of community facility space, according to New York Yimby, who first reported on Ben Shaoul's plans now on file with the city.

The address for this Shaoulville will be 196 Orchard St.

As BoweryBoogie (who first learned that Shaoul was behind this project) has been reporting, the businesses along here (Bereket among them) have closed or moved to make way for the development. Pretty much everything you see will be gone — except for Katz's, whose co-owner sold their air rights to Shaoul.

Ismael Leyva is the architect of record.