Showing posts with label Beastie Boys Square. Show all posts
Showing posts with label Beastie Boys Square. Show all posts

Tuesday, July 9, 2024

What comes around: How about a Beastie Boys Square street sign for your home?

Updated 2:03 p.m.: Ugh, that was fast — the site says the item is sold out. Given the interest, maybe the city can make more than 75.


The DOT announced today that the city is selling commemorative Beastie Boys Square street signs to mark Paul's Boutique's 35th anniversary. 

Per the EVG inbox: 
As part of the agency's monthly "sign drops," the Beastie Boys Square signs are hand-made at the NYC DOT Sign Shop, which produces over 70,000 signs each year. A limited edition of 75 signs will be sold online for $75 each and are available one per customer. All signs will be sold via the CityStore ... and proceeds will benefit the city's general fund. 
Paul's Boutique dropped on July 25, 1989.

Last September, the city (finally, after a long campaign) co-named Rivington and Ludlow, which played a starring role on the cover, Beastie Boys Square... (photo below by Stacie Joy)

Monday, September 11, 2023

Welcoming Beastie Boys Square to the Lower East Side

Photos and reporting by Stacie Joy 

You can now officially call the corner of Ludlow and Rivington Beastie Boys Square on the Lower East Side.

On Saturday afternoon, the city unveiled the new street blade during a ceremony that included remarks from founding members Michael "Mike D" Diamond and Adam "Ad-Rock" Horovitz. 

The two NYC natives seem humbled by the honor, and expressed their gratitude to the city for making them who they are today. (You can watch the ceremony via the Beastie Boys' YouTube account.)

"We could not have ever been what we have become without growing up in New York City and hearing all this incredible music, being around all this incredible art, being just around all these incredible people that's only in New York City," Mike D said.

"Thank you for teaching us what to look at, what to listen to, what to wear, how to love, how to live," Ad-Rock said before delivering the afternoon's best line. "It makes me really happy to know that some kid on the way to school 50 years from now is gonna look up and say, 'What the fuck is a Beastie Boy? Why do they get a square?'" 

The ceremony included a tribute to Adam "MCA" Yauch, who died of cancer in 2012. Said Mike D: "He was our brother on this amazing journey that we all got to go through." 

This corner played a starring role on the cover of the group's iconic 1989 album Paul's Boutique. LeRoy McCarthy had been behind this effort and kept with it even after Community Board 3 voted 24 to 1 to reject the Beastie Boys Square application in January 2014. CB3 also reportedly barred McCarthy from reapplying for the street naming for five years. 

McCarthy — sporting a "No Sleep Till Brooklyn" t-shirt on a fire escape above the ceremony — received props from the crowd...
Despite the swampy weather, people packed the corner for the event, which also commemorated 50 years of hip-hop. 

Here are a few scenes from the crowd...
... and the moment it became official...


You can read this post for more about the new mural here by Brooklyn-based artist Danielle Mastrion

Saturday, September 9, 2023

Saturday's opening shot

Today (9/9) at noon, the corner of Ludlow and Stanton will be officially co-named Beastie Boys Square. (Background here about LeRoy McCarthy's efforts to make this happen.)

Ahead of the ceremony, featuring Michael "Mike D" Diamond and Adam "Ad-Rock" Horovitz, Brooklyn-based artist Danielle Mastrion created a new mural (her first one here dates to 2014).

The mural is based on a photo from the book "Together Forever" by East Village-based photographer Glen. E. Friedman.

And if you want more Beastie Boys in your life today... you can check out a late-night screening of Spike Jonze's 2020 documentary "Beastie Boys Story" at the IFC Center on Sixth Avenue.