What comes around: How about a Beastie Boys Square street sign for your home?

Updated 2:03 p.m.: Ugh, that was fast — the site says the item is sold out. Given the interest, maybe the city can make more than 75.

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The DOT announced today that the city is selling commemorative Beastie Boys Square street signs to mark Paul's Boutique's 35th anniversary. 

Per the EVG inbox: 

As part of the agency's monthly "sign drops," the Beastie Boys Square signs are hand-made at the NYC DOT Sign Shop, which produces over 70,000 signs each year. A limited edition of 75 signs will be sold online for $75 each and are available one per customer. All signs will be sold via the CityStore ... and proceeds will benefit the city's general fund. 

Paul's Boutique dropped on July 25, 1989.

Last September, the city (finally, after a long campaign) co-named Rivington and Ludlow, which played a starring role on the cover, Beastie Boys Square... (photo below by Stacie Joy)

A final look at the Beastie Boys mural on 14th Street and Avenue A

Photo by Jon Furlong 

Here's a last look at the completed 8-story mural of the Beastie Boys on 14th Street at Avenue A.

As previously noted, Shepard Fairey, in collaboration with the Lisa Project NYC, created this stories-high work from a photo by East Village-based photographer Glen E. Friedman. 

The mural is part of the ongoing celebration of 50 years of hip-hop.

Posse officially in Effect now with the Beastie Boys on 14th Street and Avenue A

Photos by Daniel Efram

Work is wrapping up at the new mural on 14th Street at Avenue A featuring the Beastie Boys (Posse in Effect).

As previously noted, Shepard Fairey (below), in collaboration with the Lisa Project NYC, created this stories-high work from a photo by East Village-based photographer Glen E. Friedman.

The mural is part of the ongoing celebration of 50 years of hip-hop.

This afternoon, there was a dedication ceremony featuring First Deputy Mayor Sheena Wright and local City Councilmember Keith Powers ... and Lisa Project co-founders Wayne Rada and Rey Rosa (you can watch the broadcast here) ...

Last month, the city officially co-named the corner of Ludlow and Rivington Beastie Boys Square on the Lower East Side.

On 14th Street and Avenue A, Posse in Effect with the Beastie Boys

Photo by Edmund John Dunn

Here's a day 2 work-in-progress look at Posse in Effect featuring the Beastie Boys, a new mural going up on the SW corner of 14th Street and Avenue A (on the east-facing wall of 436 E. 14th St.).

Shepard Fairey, in collaboration with the Lisa Project NYC, is working on the wall... from a photo by East Village-based photographer Glen E. Friedman. The work is part of the ongoing celebration of 50 years of hip hop.

Fairey, the Lisa Project and Friedman last joined forces on the Bad Brains mural last December on Bleecker at the Bowery. 

Welcoming Beastie Boys Square to the Lower East Side

Photos and reporting by Stacie Joy 

You can now officially call the corner of Ludlow and Rivington Beastie Boys Square on the Lower East Side.

On Saturday afternoon, the city unveiled the new street blade during a ceremony that included remarks from founding members Michael "Mike D" Diamond and Adam "Ad-Rock" Horovitz. 

The two NYC natives seem humbled by the honor, and expressed their gratitude to the city for making them who they are today. (You can watch the ceremony via the Beastie Boys' YouTube account.)

"We could not have ever been what we have become without growing up in New York City and hearing all this incredible music, being around all this incredible art, being just around all these incredible people that's only in New York City," Mike D said.

"Thank you for teaching us what to look at, what to listen to, what to wear, how to love, how to live," Ad-Rock said before delivering the afternoon's best line. "It makes me really happy to know that some kid on the way to school 50 years from now is gonna look up and say, 'What the fuck is a Beastie Boy? Why do they get a square?'" 

The ceremony included a tribute to Adam "MCA" Yauch, who died of cancer in 2012. Said Mike D: "He was our brother on this amazing journey that we all got to go through." 

This corner played a starring role on the cover of the group's iconic 1989 album Paul's Boutique. LeRoy McCarthy had been behind this effort and kept with it even after Community Board 3 voted 24 to 1 to reject the Beastie Boys Square application in January 2014. CB3 also reportedly barred McCarthy from reapplying for the street naming for five years. 

McCarthy — sporting a "No Sleep Till Brooklyn" t-shirt on a fire escape above the ceremony — received props from the crowd...

Despite the swampy weather, people packed the corner for the event, which also commemorated 50 years of hip-hop. 

Here are a few scenes from the crowd...

... and the moment it became official...

   

You can read this post for more about the new mural here by Brooklyn-based artist Danielle Mastrion

Saturday's opening shot

Today (9/9) at noon, the corner of Ludlow and Stanton will be officially co-named Beastie Boys Square. (Background here about LeRoy McCarthy's efforts to make this happen.)

Ahead of the ceremony, featuring Michael "Mike D" Diamond and Adam "Ad-Rock" Horovitz, Brooklyn-based artist Danielle Mastrion created a new mural (her first one here dates to 2014).

The mural is based on a photo from the book "Together Forever" by East Village-based photographer Glen. E. Friedman.

And if you want more Beastie Boys in your life today... you can check out a late-night screening of Spike Jonze's 2020 documentary "Beastie Boys Story" at the IFC Center on Sixth Avenue.

Hold it now, hit it: Beastie Boys Square is finally becoming a reality on the Lower East Side

On Saturday afternoon, the corner of Rivington and Ludlow will officially be co-named Beastie Boys Square. 

This ends a nearly 10-year effort for this co-naming designation. City Council signed off on it last summer with the strong support of District 1 City Councilmember Christopher Marte.

LeRoy McCarthy has been behind this effort and kept with it even after Community Board 3 voted 24 to 1 to reject the Beastie Boys Square application in January 2014. CB3 also reportedly barred McCarthy from reapplying for the street naming for five years.

The former clothing store on the SW corner was the backdrop for the band's seminal sophomore release from 1989, "Paul's Boutique." 

The afternoon will feature appearances by Michael "Mike D" Diamond and Adam "Ad-Rock" Horovitz. (Adam "MCA" Yauch died in 2012.) There's also word of some pop-up shops...

As part of the unveiling, the 2-hour celebration features a special guest DJ set, A-1 Records & #BeastieBoys pop-up shops, live screen printing and more.

— Beastie Boys (@beastieboys) September 6, 2023

Brooklyn-based artist Danielle Mastrion created the original BB mural in 2014...

She started a new mural late yesterday... here's a work in progress...

Thursday's parting shot

After a nine-year effort, the intersection of Ludlow and Rivington on the LES will be named Beastie Boys Square... City Council approved the naming today. (The Post and Crain's have the story.) 

As noted before, the former clothing store on the corner served as the backdrop for 1989's "Paul's Boutique." 

LeRoy McCarthy has been behind this co-naming push. Brooklyn-based artist Danielle Mastrion created the original BB mural in 2014.

Wednesday's parting shot

Adam Nathaniel Yauch, aka MCA of the Beastie Boys, died on this day in 2012. He was 47. 

And the MCA memorial mural remains up on Seventh Street just west of First Avenue. 

This is the third iteration of MCA here via @cramcept ... arriving in 2016 ... the first edition went up in May 2012... someone vandalized the second mural in 2016.

[Updated] The return of an MCA memorial mural

This past weekend the above outline for an MCA/RIP mural arrived on Seventh Street just west of First Avenue. (Not sure at the moment if this is the final product or just the start...)

Back in May, someone vandalized the MCA mural created by @cramcept at this spot.



Adam Yauch, aka MCA of the Beastie Boys, died of cancer on May 4 2012. He was 47.

Updated 7:30 p.m.

This is the work of @cramcept,who will be working on the mural this week...



Previously on EV Grieve:
There's a new MCA in town

Someone vandalized the MCA mural on 7th Street

This happened last night next to Abraco on Seventh Street near First Avenue...



The mural, by @cramcept, arrived last May 4, on the third anniversary of Adam Yauch's death. Yauch, aka MCA of the Beastie Boys, died of cancer on May 4 2012. He was 47.

Updated 10:43 a.m.

Here is a photo of the person who may have been responsible...


[Photo via @porchettaskittles]

Previously on EV Grieve:
There's a new MCA in town

There's a new MCA in town

On May 4, 2012, Adam Yauch, MCA of the Beastie Boys, died of cancer. He was 47.

On the anniversary of his death, @cramcept created a new mural on East Seventh Street just west of First Avenue ...

The mural replaces the one below that @cramcept created in May 2012...

Here is the new Beastie Boys mural in honor of 'Paul's Boutique'

This Beastie Boys mural went up this weekend on Ludlow and Rivington.

As you may have read, the mural is in honor of their second record, "Paul's Boutique," which is celebrating its 25th (!!!) anniversary.

Brooklyn-based artist Danielle Mastrion created the mural outside Wolfnights, the sandwich shop on this corner. LeRoy McCarthy, who unsuccessfully lobbied for "Beastie Boys Square" here, is also behind this project.

The storefront was once home to Lee's Sportswear, which appeared on the cover of "Paul's Boutique."



Thanks to EVG Facebook friend Shirley Dluginski for the new mural photo!

How about it for 'Beastie Boys Square'?

As you may have heard, there's a movement to co-name the corner of Rivington and Ludlow "Beastie Boys Square." (Why? In part because the cover of the band's second studio record, "Paul's Boutique," was 99 Rivington.)

Tonight, Community Board 3's Transportation & Public Safety/Environment Committee will hear the petition, launched by Beastie Boys fan LeRoy McCarthy. (BoweryBoogie has been on this story from day 1. Read more on the background here.)

Per CB3, here's how the co-naming process works:

If the request is approved by the committee, the application will be voted on by the full Board for final approval. If approved, the request will be forwarded to the City Council office for Council approval.

By the way, the block already honors Rabbi Yaakov Spiegel, which the city designated in June 2003.



In other Transportation & Public Safety/Environment Committee news … the group will also hear about newsstand applications for Second Avenue and East First Street (we're assuming that this will be along the new Jupiter 21 building) as well as for 124 E. 14th St. (roughly around the P.C. Richard & Son).

Adam Yauch of the Beastie Boys died 1 year ago today

[Photo on East 7th Street by @dens]

Adam Yauch, aka MCA of the Beastie Boys, died on May 4, 2012 after a battle with cancer. He was 47.

The above mural remains in his memory on East Seventh Street just west of First Avenue...

Today, in his honor, a free "MCA Day" takes place at Brooklyn's Littlefield performance and art space from 11 a.m. to 4 p.m.



Meanwhile, yesterday, Adam Yauch Park was unveiled in Brooklyn. Gothamist has several videos from the day here.

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[From Centre-Fuge public art project on East First Street last May. Art by Danielle Mastrion]

Previously on EV Grieve:
Remembering Adam Yauch in the East Village