Here's an updated look at 809 Broadway between 11th Street and 12th Street.
You'd never know that this was once the longtime home — until 2013 — to Blatt Billiards, a pool table manufacturer that had owned and occupied the building since 1972.
Blatt principals Ronald Blatt and Bruce Roeder reportedly sold the building to 809 Broadway Holding LLC, a partnership of three private investors led by its principal Ariel Rom.
Anyway, the new No. 809 — 10 floors stacked on top of the previous five-story structure — will house 10 luxury condos, including a triplex penthouse on the top floors.
ODA-Architecture describes the project like this:
Situated on a diagonal segment off Broadway, Lot 809 stands like a totem indicating the visual entrance to Union Square. The neighborhood’s characteristic street scape is extended to the building’s façade by stacking and shifting the floor plates, thereby creating enlarged spaces, and protected outdoor terraces.
Here's a rendering of the totem, once completed...
Meanwhile, on the southwest corner of Broadway and 11th Street, the circa-1853 St. Denis Hotel building has been wiped out...
... and one day joining the totem on this Broadway skyline...
Previously on EV Grieve:
'Concrete blowout' at Broadway condo project damages neighboring building